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Marketing Your Technology Business With Human Touch

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Everything is evolving, including the way how technology companies market themselves. Technology companies in the B2B sector are doing everything they can to get the attention of decision-makers, a feat that is becoming more challenging with the increased competition on different digital channels. Connecting to these decision makers has a significant impact on the success […]

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How Can Brands Make Social Commerce Work?

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The last few months and years we’ve seen a few significant changes in the social landscape. Think about this, when most of us started using social media, social networks were the place for updating statuses, sharing photos and keeping up with family and friends. Today, there are videos to watch, news articles to read, podcasts […]

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Supercharging your SEO with AI: Insights, automation and personalization

Supercharging your SEO with AI: Insights, automation and personalization

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Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers. Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in […]

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12 Questions Session Owners Must Answer Before Their Next Customer Advisory Council Meeting

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In talking to various customer advisory council (CAC; also known as a customer advisory board or client advisory panel) managers and session owners about their next meeting, they are often eager to tell their members the latest developments within their companies or present the latest features of their new product release. But such a host-company-centric […]

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Google’s Machine Learning (AI) Crash Course

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Artificial Intelligence or Machine Learning, as it’s better known as, is something that has garnered my interest over recent years. I even used the technology to design a company logo for a side hustle project. The expanding uses for Artificial Intelligence in business is fascinating and only becomes more exciting to see what is in […]

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6 Tools to Help You Develop Fresh Content Ideas

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One of the hardest things about content marketing is to come up with new and fresh content ideas that will resonate with your audience. When you have been running a blog or website on a topic for a while, it can get difficult to generate new and original ideas without repeating existing content. The option […]

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7 Annoying Ways Your Website Content Makes Customers Hate You

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My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They just know they don’t like it. Are these website content mistakes driving […]

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Marketing Specialists vs. Generalists: Teams of the Future

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lukasbieri / Pixabay Technology has enabled consumers to access brands’ products and services faster and easier than ever before. If consumers’ interactions with a brand are anything less than perfect — whether online, in-store or on a mobile device – they won’t hesitate to take their business elsewhere, which means the consumer experience must be […]

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23 Mind-Blowing Diversity Recruitment Stats

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rawpixel / Pixabay In the past few years, we’ve seen companies enact policies to create a more diverse workplace. Large and institutional companies do become more diverse over time with new politics, but the work is diluted as 52% of Fortune 500 companies have either gone bankrupt or been acquired in the last decade. The […]

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How Brands Are Using Humor to Show Personality and Gain Trust

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It’s all about trust. As consumers, it appears we are losing trust in the brands we buy from. With the rise of fake news, post-truth, the recent Facebook data scandals and the brand safety issues surrounding YouTube, this is all hardly surprising. So, what is it that brands need to do to win back the […]

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5 Tips for Creating a Great Business Presentation

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At some point, as an entrepreneur, you’re going to have to make a business presentation. Whether you are sharing your vision with your employees, trying to sell an audience through a webinar, or looking for new investors, your presentation matters. So, as you put together your business presentation, here are five tips to keep in […]

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Over 60% of Americans Don’t Know What They Need to Retire

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Skitterphoto / Pixabay A recent study found that 61% of Americans don’t know how much money they need to retire. This concerning statistic highlights a major problem with retirement savings in the United States. A huge number of Americans have little to no retirement savings despite advice to stash away cash for a comfortable future. […]

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Public Update: Private Policy

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In lieu of the recent Facebook/Mark Zuckerberg testimony, we decided to do some research on how this is affecting the social media we use daily. Many Americans find that social networks, such as Facebook, Twitter, and Instagram, have become somewhat apart of their daily routine. Since 2005 with the spread of social media, the percentage […]

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Is AI Coming for Your Job?

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When you read anything about artificial intelligence or machine learning these days, you can sort it into one of two buckets: either it’s the greatest innovation ever and will make all of your dreams come true, or it’s the end of work as we know it. The truth is, it’s probably a little bit of […]

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LiveRamp brings its search targeting to Bing Ads

LiveRamp brings its search targeting to Bing Ads

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Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service. With Google’s Customer Match, a brand can target customers with ads in Google Search results. […]

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Who Sends Out the Meeting Invitations?

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“Badger hates Society, and invitations, and dinner, and all that sort of thing.” – Kenneth Grahame, The Wind in the Willows “Why are there so many meetings?” is a complaint a Scrum Master often hears, especially from team members who are new to agile practice. It’s the refrain of those in an organization which is […]

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How to Turn Unlinked Brand Mentions Into Links

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); }); } } }); }); Monitoring the web for mentions of your brand is essential. Paying attention to brand mentions, and capitalizing on them, can […]

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"A quiet week for rigs counts"

“A quiet week for rigs counts”

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by Bill McBride on 6/17/2018 08:11:00 AM A few comments from Steven Kopits of Princeton Energy Advisors LLC on June 15, 2018: • Total oil rig counts rose 1 to 863 • Horizontal oil rigs added 2 to 765…• After a heady gain last week, the Permian gave back 4 rigs Click on graph for […]

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NYIAX partners for the first outside instance of its patent-pending asset exchange

NYIAX partners for the first outside instance of its patent-pending asset exchange

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Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante […]

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Use Weekends to Catch Up, Get Ahead, or Re-Charge

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Which suits you the best? Do you use weekends as a chance to catch up, get ahead, or re-charge? There is no wrong answer. However, if you consistently find yourself playing catch-up you may want to reevaluate your ability to say no. Knowing when and how to say no can allow you to focus on […]

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Find the right marketing automation software for your business

Find the right marketing automation software for your business

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Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage complex, multitouch buyer ecosystems. MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide examines the […]

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How to Apologize After an Email Marketing Snafu

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Things don’t always go as planned, and as a marketer, you’ll likely find yourself needing to apologize for mistakes. Email is no exception. It’s easy to send out a broken link, get a date wrong, or send an email to the wrong segment. Most of us have been there. While it’s difficult to own up […]

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Ready, Set, Convert – 7 Digital Marketing Strategies for 2018

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Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business. You know that this “advantage” would mean more customers, which results in more profits and […]

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Risks of Brands on Reddit

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Reddit is a rather untapped space for advertising, with many more opportunities for advertisers than there were in the past. However, Reddit is sort of like the wild west of social media. There are (almost) no rules, users are able to stay anonymous, they tend to reject outsiders (especially ones that are trying to sell […]

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What Happened to Imagination? Use This Tactic in Your Marketing

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Sometimes, as a small or medium-sized business, it can feel hard to get noticed. Bigger companies have a lot of marketing resources that smaller ones don’t—especially at the beginning. Although it is true that the big guys have the upper hand financially, there are ways to make a splash as a small or medium-sized business […]

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Your Content Marketing Must Sell Solutions, Not Stuff

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I’ve written in the past about the importance of selling solutions rather than stuff, but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services. It has to focus on solving the problems your target audience is facing. […]

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Should You Produce Video In House or Outsource?

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Free-Photos / Pixabay As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. What should I recommend?” My response is usually a long-winded “Well, that […]

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4 Ways to Get Your Audience to “Binge-Watch” Your Messages

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It’s a paradox: The age of instant gratification is also the age of binge-watching. Email marketers have heard that they must make an instant connection with recipients or risk losing them forever. Yet these same recipients – who will blithely ignore even the most compelling subject lines – may not think twice about watching entire […]

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Stand Out With These 4 Top Personal Branding Tools

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Improve Your Personal Branding with These 4 Great Resources Building a loyal following is not difficult when you know which tools to use. Connecting with the right people can help you spread word and find new clients. There are several resources that can improve your networking with better results. Would you like to increase your […]

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Zest, Quuu, and Infinity Dashboard

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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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Schedule for Week of June 17, 2018

Schedule for Week of June 17, 2018

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by Bill McBride on 6/16/2018 08:15:00 AM The key economic reports this week are May Housing Starts and Existing home sales. For manufacturing, the Philly Fed manufacturing survey will be released this week. —– Monday, June 18th —– 10:00 AM: The June NAHB homebuilder survey. The consensus is for a reading of  70, unchanged from […]

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The five facets of media

The five facets of media

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I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and Google are media companies, then so is Uber!” When I started in the advertising industry, […]

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22 Business Mistakes You Have No Excuse for Making

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Starting and running a business is hard enough without making the same business mistakes as everyone else. After all, managing a team and keeping the business on track is hard enough without having to worry about running yourself into the ground through hiring too quickly, targeting a bad niche, or just plain overspending until the […]

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How to Boost Your B2B Lead Generation with Content Marketing

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A lot of hard work and thought goes into converting someone into a lead — from an irresistible offer, to an enticing CTA, and a killer landing page. But even before someone notices your offer, there’s a lot you can do to prime the wheels of the B2B lead generation machine — and content marketing […]

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YouTube Like & Dislike Counts Are Now More Accurate

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YouTube has improved the system it has in place that validates likes and dislikes. As a result, the total numbers are now more accurate. This information was announced by a representative from YouTube on the YouTube Help Forum. “YT Lukas” says the platform’s validation system will ensure that likes and dislikes are coming from real […]

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What’s Next in Marketing, According to Marketers

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The principle of marketing has not changed much over the years. The job of the marketer is to get the product (or service) in front of as many of the right people as possible. That’s true of old world above the line advertising and it’s true of digital marketing that relies on data-rich behavioral analysis. […]

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The Content Marketing Weekly: Relationships, regrets and ROI reports

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Welcome to the end of your week, and to the newsletter you’ve surely been looking forward to since Monday – the Content Marketing Weekly. Today, we’re going to explore relationships and regrets. Don’t worry; this isn’t a counseling session. It’s therapy for the marketer’s soul. Read on to learn about the harmonious relationship between CMOs […]

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Memes – Legal or Not?

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The European Union is considering creating a law to make memes illegal if they contain copyright material. The first thing to consider with this statement is that memes that contain copyright material are already illegal, if you don’t have the rights to publish, no? The difference would be civil versus statutory law. Currently, we have […]

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Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads […]

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Delivering consistently relevant experiences at scale

Delivering consistently relevant experiences at scale

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Personalization is not a new concept. It’s likely that your hairstylist knows how you like your hair cut and can make recommendations on different options and products that best suit your hair type. Restaurants you frequently visit may know how you like your steak cooked and can provide suitable wine-pairing suggestions. Personalization happens often in […]

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How to Increase Online Sales in 2018 (The Best Techniques)

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In just the final quarter of 2017, consumers spent nearly $100 billion dollars — just in the retail e-commerce market. No wonder you want to learn how to increase online sales. You want a chunk of that $100 billion pie. U.S. e-commerce sales aren’t stagnant, either. They continue to grow year over year. Writing for […]

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Get the Most Out of Your Resume Writing Service

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If your resume isn’t landing you the kinds of interviews or job offers you’d hoped for—or if you’re struggling to assemble a respectable resume in the first place—there may be some merit to working with a professional resume writing service. A professional resume writer will have both the stylistic flair and the technical acumen to […]

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The Value of Ticket Automation in Customer Success

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geralt / Pixabay We’ve all seen or heard about a customer success team that’s just “missing something”. Maybe the agents are a little slow to follow up, or they just can’t seem to get your issue requests in the hands of the right person. Mistakes like this happen for even the best teams, but when […]

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Scrum and Projects

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vait_mcright / Pixabay I need to get something off my chest. It’s a personal thing, so don’t mind me. But maybe it will get you thinking also. It’s been on my mind for quite some time. Troublesome sometimes…. Here it goes. Every now and then I see people with profiles saying “Agile Project Manager” or […]

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Google My Business Adds “Good for Watching Sports” Attribute

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “local-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google My Business has introduced a new attribute that establishments can add to listings, allowing them to indicate whether they’re […]

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The Importance of Setbacks

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niekverlaan / Pixabay Too often, we get caught up in the rush of everyday life. The press of everyday activity, the constant intrusion and interruptions drive what we do. These become standard, we go on autopilot–even as a coping mechanism. Most important we stop paying attention, we stop being present. This doesn’t mean we aren’t […]

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No Experience? Don’t Worry

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Tumisu / Pixabay Getting a job in your dream industry can be a problem especially when you have no experience. Picture this, you are searching for a job and you come across your ideal role. The only problem is you have zero relevant experience. This can be the case for many job seekers, but how […]

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