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Manufacturers Are Looking To Get More Out Of Channel Incentive Programs

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  The economy is strong, manufacturing sales are on fire, and the industry is making a comeback. But while factories are humming along, the production side of things is only part of the story. In the increasingly competitive manufacturing environment, companies are more concerned about maintaining the channels that bring their products to market. In […]

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Q2 GDP Forecasts

Q2 GDP Forecasts

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From Merrill Lynch: On balance, today’s data added a tenth to 2Q GDP tracking, to 3.5% qoq saar [May 25 estimate].emphasis added From Goldman Sachs: [W]e are lowering our Q2 GDP tracking estimate by one tenth to +3.4% (qoq ar). [May 24 estimate] And from the Altanta Fed: GDPNow The GDPNow model estimate for real […]

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Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)

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A good portion of ecommerce companies jump on the holiday campaign bandwagon and run standard campaigns every year, but do all of them have a consistent, carefully thought out multi-medium strategy prepared months in advance? Probably not (and that’s a big mistake). According to Wordstream, 8 in 10 holiday shoppers are influenced by the internet […]

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Introducing Search Engine Land's 'Guide to PPC'

Introducing Search Engine Land’s ‘Guide to PPC’

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Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo Gemini, getting (and staying) up to speed with paid search can be a challenge. That can mean a lot of frustration and […]

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Omnichannel is Just for Retailers, Right? Think Again.

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B2B marketers have a lot to learn from their B2C counterparts. The digital world is getting smaller and B2B customers have high expectations from B2B organizations. According to a study by Salesforce.com, 75% of customers expect a consistent experience wherever they engage: social networks, in-person, online or by phone. This is regardless of their B2B […]

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Facebook ‘Weaponized’ User Data, Says Bikini Photo-Finding App Developer

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Facebook is facing accusations of gathering more user data than disclosed. According to court filings, former start-up Six4Three claimed that the social media company conducted mass surveillance on its users and their friends alike. Based on the lawsuit documents, Facebook reportedly had access to its users’ text messages, photos, and microphones. It can even track […]

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Why SEO Pros Should Care About Branding

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t […]

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3 Ways to Improve Audience Engagement

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Thirty million Americans struggle with basic reading tasks. That’s about 10% of the U.S. population. I have no idea what the statistics are for people who struggle with writing, so let’s just say it’s 90% based on my totally unscientific study of people who tell me they’re not good writers. I say this because we’re […]

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7 Digital Marketing Podcasts All Marketers Should Listen To

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StockSnap / Pixabay Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and adapting all the time. We realize however it can be hard to spend time learning when you’re trying to build and run a business. With so many digital marketing podcasts out there, […]

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“Financial Stability and Central Bank Transparency”

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by Bill McBride on 5/25/2018 09:30:00 AM An excerpt from Fed Chair Jerome Powell’s comments at “350 years of Central Banking: The Past, the Present and the Future,” in Stockholm, Sweden: Financial Stability and Central Bank Transparency The post-crisis framework remains novel and unfamiliar. Some of these new policies, such as stress testing and resolution […]

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What’s New in Litmus Builder: Webinar Recording + Q&A

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May 25, 2018 By Jason Rodriguez Building amazing email campaigns is challenging. From design and development to testing across email clients, there’s a lot to worry about. 49% of brands spend two weeks or more producing an email campaign, with most of that time going towards the development, review, and approval process, according to our […]

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12 Ways to Outshine Your Competition Online

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In an online world of “more of the same,” creating differentiation is a must. But standing out can be tough. Digging deep and finding the magic that makes you shine and then sharing it in a consistent voice is critical. So how can you use the Internet to your benefit? Quickly overcome your competition and […]

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Tasks Freelance Writers Can Give to Virtual Assistants

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StartupStockPhotos / Pixabay For quite some time, I was at a loss as to what tasks I could assign a virtual assistant. I knew that I felt bogged down by work as my freelance business grew. But I had no idea what work to give someone else. I felt that the main writing piece had […]

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Four Research Papers About CTR and Ranking

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); There have been many discussions about CTR and rankings. Some say CTR is a ranking factor, others insist it’s a […]

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How to Be An Inspirational Leader

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PublicCo / Pixabay Inspirational leadership involves aligning values with initiatives to create enthusiasm and a passion to act. Leaders who are able to do this successfully “light a fire” within others, resulting in higher performance and more sustained effort. Inspired teams are more likely to meet goals and demonstrate high levels of engagement with their […]

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The Mind of a Marketer with Erik Archer Smith

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I met Erik at a Marketing Operations Cross Company Alliance (MOCCA) event, which was an immediate indication that he knew his stuff. Amidst the cocktails and hors d’oeuvres, some of the sharpest minds mind marketing come together to talk shop. Erik Archer Smith is the Marketing Director, ABM at Treasure Data, and I quickly realized […]

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Pepsico Brasil Marketing VP Breaks Down Brand’s CX Strategy

Pepsico Brasil Marketing VP Breaks Down Brand’s CX Strategy

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Daniela Cachich is vice president of marketing at Pepsico Brasil Foods, where she is responsible for the snacks, media, insights and innovation areas. Prior to her appointment in November 2016, she was responsible for building the Heineken brand in Brazil as VP of marketing. Cachich spoke to CMO.com about marketing in the era of data […]

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Actor Brings Community Model to Content Creation

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Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from […]

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Utilize a Data-Driven Approach to Generate Technology Leads

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The modern consumer is much more self-directed because of the wealth of information they can get not only from the Internet but also from other people around the world through the various social media platforms. In fact, Forrester revealed in their survey that 74 percent of the B2B buyers conduct online research first before they […]

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The Future of the American Workforce

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Many economic experts have concluded that we are currently in the middle of a fourth industrial revolution that has been brought on by the rapid advances in technology the world has experienced over the past few decades. Coinciding with these major changes to the world economy comes major changes to the way people will work […]

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Why Information Is No Longer Enough

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Take a moment and think about a recent conversation you had that was rewarding and useful. You likely had a lot to say, as did everyone else involved. There was a lot of back and forth as everyone took their time to express their opinions while giving others the chance to share their insights. It […]

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Why Your Spring Cleaning Should Include Unused Cloud Resources

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kreatikar / Pixabay Given that spring is very much in the air – at least it is here in Northern Virginia – our attention has turned to tidying up the yard and getting things in good shape for summer. While things are not so seasonally-focused in the world of cloud, the metaphor of taking time […]

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How Top Retailers Miss the Mark with Email Marketing [Infographic]

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Email marketing is hard. It can become even harder when retailers have little or no insight into what their competitors are doing to stand out among a sea of emails in consumers’ inboxes. While brand marketers are no stranger to new and shiny technology solutions, industry ‘best practices’ and generalizations about groups of consumers, like […]

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How to Find a Prospect that Changed Jobs Using LinkedIn (Step by Step)

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It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering changing platforms? We just came out with some solid content, based on research, that I thought you’d enjoy. Love to hear your feedback. Talk again soon, John Jane isn’t a cold email lead. She’s interacted with you and […]

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What It Means For You, Us, and the Rest of the World

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jaydeep_ / Pixabay With technology permeating every corner of the world, globalization has become more prevalent than ever. These days you can send messages to someone on the opposite side of the planet in the time it takes you to type it out. Although there are plenty of benefits of globalization, one side effect is […]

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The Night Before GDPR

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TheDigitalArtist / Pixabay Twas the night before GDPR, when all ‘round the world.All the companies were stirring, and emails were hurled… As we all know – or should know – by now, the European Union’s GDPR comes into effect tomorrow. If you have not yet noticed the flurry of emails in your inbox over the […]

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Are You Getting The Wrong Referrals?

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To cultivate successful referrals that result in new business, make sure your website achieves these three things. Video Transcription Referral business, we all know how important that is in terms of driving growth in professional services. But one of two things usually happens, either we get the wrong referrals or we hear from our clients […]

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StumbleUpon Shuts Down After 16 Years

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Content discovery platform StumbleUpon is shutting down on June 30th, after 16 years in operation. Launched in 2002, before the days of Facebook and Twitter, StumbleUpon was how many web users ‘stumbled’ on new content they weren’t directly searching for. Moreover, for web publishers, it had the power to be a significant source of traffic […]

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7 Behaviors That Will Sabotage your Career

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DavidZydd / Pixabay At one time, the person with the greatest technical knowledge was given top consideration when it came to promotions. There is an inherent problem with that thinking. Once someone is promoted, technical skills become less necessary as the hands on work will be done by those who are expected to have that […]

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Barack And Michelle Obama Reveal Support For Second Amendment, Favorite Firearms Is Satirical News

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janeb13 / Pixabay An interview with Barack and Michelle Obama revealing a shocking blow to liberals regarding the Second Amendment is satirical news. There is no truth to a report that the former U.S. president and first lady spoke about their enthusiasm for the Second Amendment as well as their favorite firearms. The Obamas have […]

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Top Ways to Measure Social Media Like a Pro

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Social media measurement is a challenge faced by most businesses today. Think about it. When was the last time you tracked the effectiveness of a tweet? How about the positive response of a Facebook post? My guess is that you’re in the same boat many businesses and brands find themselves in. To reel off social media […]

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WTF is the GDPR and Why Does It Matter to Me?

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There are four letters that are causing panic in companies around the globe: GDPR. If you haven’t heard about the General Data Protection Regulation, it’s time to start paying attention. (The deadline for compliance is May 25th, 2018 – so kick yo-self into gear) If you HAVE heard about the GDPR but figured it was […]

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Calculated Risk: Friday: Durable Goods

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by Bill McBride on 5/24/2018 08:43:00 PM Friday:• At 8:30 AM, Durable Goods Orders for April from the Census Bureau. The consensus is for a 1.3% decrease in durable goods orders. • At 9:20 AM, Panel Discussion, Fed Chair Jerome Powell, Financial Stability and Central Bank Transparency, At the Sveriges Riksbank Conference: 350 Years of […]

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How Local Businesses Should Be Doing Keyword Research

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For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore discovered that almost 75% of local searches on mobile devices resulted in […]

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Googlers Are Being Targeted With An Anti-Google Ad Campaign

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “local-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google employees are being targeted with an ad campaign encouraging them to advocate for unbiased search results. The campaign, called […]

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How marketing AI impacts content marketing (with examples)

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We’re wired to focus on authenticity…so what’s all this talk about artificiality? The story goes that artificial intelligence can actually help brands reach consumers with more authentic, relevant and engaging messaging. That’s because AI speedily generates the valuable insights marketers need to do that, making AI-powered solutions a powerful competitive edge for brands. So are […]

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Reasons to Switch to a Point-of-Sale System

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Free-Photos / Pixabay As a business owner, you have a number of decisions to make to ensure the efficiency, profitability, and success of your business. Among the most important decisions to make is how you will ring up sales. You must make certain that you are able to do so in a manner that is […]

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How to Use Customer Insights to Spur Growth

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Shutterstock After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% indicated that their companies are “are in the midst of business transformation planning or execution.” Business transformations are challenging. A McKinsey study found that […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook’s latest on fake news, Twitter’s Timeline Ads & new Facebook Group admin features

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Data Privacy: How Consumers Feel

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Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Facebook’s Cambridge Analytica scandal is the most obvious and public case of a business misusing personal data, which has brought this issue to the forefront. Brands need to be cognizant of consumers’ feelings about the security of their personal information […]

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Is Bad Technology Slowing Down Your Customer Support Team?

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Creating your “ideal” customer support team can take extensive resources and cost a lot of money. There’s up-front staffing expenses (HR and recruiting), training, and of course the dreaded employee turnover. But, what if you could reduce your employment costs AND work more efficiently as a team? Poor staffing isn’t always the problem, in fact […]

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6 Reasons You Need Video Marketing For Your Business

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Video marketing has been on the rise for the past few years. With 97% of marketers saying that video content has improved prospects’ understanding of their products or services and 76% indicating that it has helped increase sales — you can’t afford to ignore this content marketing format. If you’re still on the fence, here […]

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4 Tactics You Need to Know for an Effective Email Marketing Strategy

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As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them because they continue to be one of the most effective means of getting the results we want. The success of email marketing lies in its versatility. It’s a tool that serves countless purposes across every industry, and no two marketing […]

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7 Sources of Inspiration for Writing Sizzling Social Media Posts

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Writing a sizzling social media post that grabs the attention of your audience can be challenging. It can also be time consuming, aggravating and downright exhausting. Between Google+, Facebook, and Twitter,  producing fresh and unique content on a consistent basis can leave your creative juices feeling picked at, poked through and squeezed dry. Unless you are a […]

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How to Pitch SaaS Stories to the Media

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rawpixel / Pixabay It wasn’t so long ago that the rise of software-as-a-service (SaaS) warranted its own beat in many trade media outlets, and even business reporters were carving out specialties for themselves in a fast-growing space. Today, SaaS is ubiquitous. With so many companies in so many industries touting their products in the as-a-service […]

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Google Announces Directory of Trusted Partners for GMB Local Search

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “local-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); In an official announcement Google announced that they were taking action on scammers making robocalls that represented themselves as coming […]

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Video Marketing’s Multi-Use Versatility Makes It a Great Investment

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What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the R.O.I. is close to an absolute guarantee. Let’s explore why the sky isn’t the limit with video content – the universe is. However, before we […]

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