Month: November 2017

build YouTube ads campaigns

The YouTube Ads Grid | Build YouTube Ads Campaigns that Convert

By admin 5 0

Want to hit a home run on your next YouTube ads campaign? Then you’ll need to combine the right targeting options with a great ad that’s tailor-made for each specific audience. And in this post, you’re going to discover how to do just that. You’ll learn how to build YouTube ads campaigns that effectively target […]

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7 Trials and Tribulations Of Email Outreach

7 Trials and Tribulations Of Email Outreach

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It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century. It’s […]

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adopt-customer-centric-strategy-content

How to Adopt a Customer-Centric Strategy for Your Content

By admin 4 0

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re missing opportunities to build customer relationships […]

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3 Things To Scare CMOs This Halloween

3 Things To Scare CMOs This Halloween

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Someone once said about Halloween: “It’s said that All Hallows’ Eve is one of the nights when the veil between the worlds is thin – and whether you believe in such things or not, those roaming spirits probably believe in you, or at least acknowledge your existence, considering that it used to be their own. […]

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The Brand Genius Behind Adidas Originals

The Brand Genius Behind Adidas Originals

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For this week’s episode of “Marketing Today,” I spoke with Alegra O’Hare, vice president of global brand communications at Adidas. O’Hare led the Adidas team in the creation of the “Original Is Never Finished” campaign that took home a Grand Prix at Cannes, and she was honored by Adweek in 2017 as a Brand Genius. […]

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The 4 skills required for crypto-marketing success

The 4 skills required for crypto-marketing success

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The Internet, social media, and mobile technologies have all fundamentally affected how marketing works. Blockchain will do the same. That means that marketers in a blockchain word, or “crypto-marketers,” are going to have an entirely new set of capabilities. Crypto-Marketing is the process of understanding what a customer values so well that it can be […]

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How National Companies Can Get Friendly in Local Markets

How National Companies Can Get Friendly in Local Markets

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Marketing Podcast with Megan HannayPodcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization is […]

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The Secret to Measuring the ROI of Brand Sentiment

The Secret to Measuring the ROI of Brand Sentiment

By admin 6 0

If you’re a marketer with a pulse and a subscription to Ad Age, you’ve heard that great content is the key to building relationships with your target audience. But amidst all the top-of-funnel engagement metrics, lead attribution data, and fancy Powerpoints designed to convince our bosses to double our content marketing budgets, one question often […]

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Beyond "One Size Fits All" A/B Tests

Beyond “One Size Fits All” A/B Tests

By admin 4 0

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. In reading advice about how long to run a test or what statistical significance threshold to use, you probably saw claims like “Always aim for XX% significance” or “Don’t stop […]

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5 Tips for Crafting Higher Converting Long-Form Content

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By Mark Zeni Any blogger or business owner can pump out a 500-word blog post and call it a day. And while there’s some immediate benefit in a short, compelling post, there isn’t a ton of long-term value. Long-form content is what you should really be investing your resources […]

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What are the mobile advertising alternatives to Facebook and Google?

What are the mobile advertising alternatives to Facebook and Google?

By admin 4 0

Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency with which they’ve been doing business for years. Our supporting role was to provide answers to anything related to location-based advertising. As the conversation progressed, the truth came out. The agency principal […]

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how to find people to write for your blog

How to Find People to Write for Your Blog

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If you want it done right, you better do it yourself, right? Not necessarily. What if I told you there was a way to consistently produce click-worthy content for your blog… without having to do all the work yourself.  As DigitalMarketer’s Managing Editor, I’ve learned the secret to consistently produce click-worthy, authority-building blog content — fast.  And I’m […]

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How to Find Which Sites are Driving Retention

How to Find Which Sites are Driving Retention

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I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel […]

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How Retail Can Embrace Social Media For The Holiday Season

How Retail Can Embrace Social Media For The Holiday Season

By admin 3 0

If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday? First of all, you’re a lot more likely to hear that “Black Friday is dead” this […]

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How Lush Has Grown Without Spending A Dime On Advertising

How Lush Has Grown Without Spending A Dime On Advertising

By admin 4 0

This article is part of CMO.com’s November series about commerce and consumerism. Click here for more. Thousands of posts hit Facebook every second, and the Explore Feed could soon reduce organic reach to a thing of the past. So how can companies dominate social media without making a massive marketing spend? Just take a look at […]

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A matter of trust: What are you doing with my data?

A matter of trust: What are you doing with my data?

By admin 9 0

Emerging technologies like artificial intelligence keep making it easier for people to have brand experiences without interacting with an actual human being. Gartner predicts that by 2020, 85% of consumers will manage their relationships without ever talking to anyone. What sets the brands dominating digital transformation apart is their ability to make the most of […]

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What You Need to Know About Google Local Services Ads

What You Need to Know About Google Local Services Ads

By admin 4 0

Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobile searches for certain types of […]

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Everything Wrong With Marketing Speak, in 1 Chart

Everything Wrong With Marketing Speak, in 1 Chart

By admin 4 0

At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. “What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet […]

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How to Structure Your Optimization and Experimentation Teams

How to Structure Your Optimization and Experimentation Teams

By admin 6 0

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different ways, and choosing which one works best for your company […]

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Looking to get out of the SEO business? Good!

Looking to get out of the SEO business? Good!

By admin 4 0

It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on WebmasterWorld highlighted this fact when a poster lamented the challenges he has faced adapting to changes in the SEO industry, and he said that he was considering leaving the industry entirely. This […]

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Google Organic Clicks Shifting to Paid, Danny Sullivan as Google's Public Liaison and More: Weekly Forum Roundup

Google Shopping Proposal to EU, iOS11 Intelligent Ad Blocking, Getting Accurate Rankings: Weekly Forum Update

By admin 4 0

This week Google presents their proposal for assuging EU anti trust authorities. iOS 11 launched to users with new intelligent tracking prevention. Members discuss how to get accurate rank tracking data and what to do if you’re a well known brand but do not rank for your core short tail term. Google May Open Up […]

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Facebook Messenger Marketing greensmoothiegirl

How GreenSmoothieGirl Used Facebook Messenger Marketing to Generate $30,000 in Revenue

By admin 4 0

Looking to grow your Facebook Messenger marketing? Then join the experts and special guest, Robyn Openshaw of GreenSmoothieGirl, as she details how they went from 367 Facebook Messenger subscribers to 37,000. Listen as Robyn shares the tactics, and the past mistakes, of a Facebook Messenger campaign that generated 6,600 new email subscribers and $30,000 in […]

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3 Shortcuts for Business Owners to Market Effectively

3 Shortcuts for Business Owners to Market Effectively

By admin 4 0

9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. ASAP. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy. Being a business owner in today’s world is damn […]

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develop-grow-successful-podcast

How to Develop and Grow a Successful Podcast

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Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from […]

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⚠️️ 10 Dangerous Web Design Mistakes That Destroy SEO

⚠️️ 10 Dangerous Web Design Mistakes That Destroy SEO

By admin 3 0

Written by Jeremy Knauff and published January, 2017 To most people outside of the digital marketing industry, web design is still mostly a mystery. To further muddy the waters, many people think web design is subjective, and that as long as the client likes it, then it must be good. Even though that’s false for […]

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Why It's Imperative Retailers Move From Next Best Offer To Next Best Experience

Why It’s Imperative Retailers Move From Next Best Offer To Next Best Experience

By admin 4 0

Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and […]

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Mobile Conversions Hit New High Thanksgiving Thru Cyber Monday

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Looks like Americans did more than eat turkey and put up their holiday lights over the long Thanksgiving weekend. According to new analysis by Adobe Digital Insights (ADI), online sales from Thanksgiving through Cyber Monday (Nov. 23 through 27) clocked in at just under $20 billion, up 15.2% year-over-year (YoY). Mobile was a key driver in […]

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[Report] How artificial intelligence can enhance retail marketing

[Report] How artificial intelligence can enhance retail marketing

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H&M, The North Face and Sephora have chatbots that ask consumers style questions and then make appropriate recommendations. Neiman Marcus’ app analyzes photos and shows comparable products it has in stock. West Elm utilizes neural networks to show products people are likely to love, based on their Pinterest boards. What do these strategies have in […]

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How LinkedIn Can Help with Your Online Branding

How LinkedIn Can Help with Your Online Branding

By admin 4 0

  Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Facebook, Twitter, Instagram, Google+, and LinkedIn […]

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Why Your B2B Team Is Investing Too Much in Mobile

Why Your B2B Team Is Investing Too Much in Mobile

By admin 5 0

Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How to Drive Growth in a Mobile-First World.” And a few months ago, Entrepreneur declared that “The Dominance of […]

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How-to Guide to Persuasive Writing

How-to Guide to Persuasive Writing

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Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading. I have analyzed examples of masterful copy, and identified the 3 core elements they all have in common. They are: What you say How […]

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Coming to terms with fake reviews

Coming to terms with fake reviews

By admin 7 0

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with […]

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Pinterest

How to Organize Tips and News You Consume Daily

By admin 6 0

Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another. Within minutes of getting online in the morning, you can find yourself falling down the rabbit […]

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5 Post-Purchase Email Campaign Tactics Worth Trying

5 Post-Purchase Email Campaign Tactics Worth Trying

By admin 6 0

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers […]

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insightful-content-marketing-books-newbies-seasoned-pros

11 Insightful Content Marketing Books From 2017

By admin 6 0

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and […]

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🔗 5 ways site audits prepare you for a link building campaign

🔗 5 ways site audits prepare you for a link building campaign

By admin 4 0

Written by Andrew Dennis and published March, 2017 If you’re planning to do a link building campaign, you should perform a technical SEO site audit first. Doing so will ensure that there aren’t any serious issues with indexation, crawlability or link structure. In fact, there are 5 key areas you should focus on. Highlight technical […]

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The Holiday Season Is Here, Are You Ready?

The Holiday Season Is Here, Are You Ready?

By admin 5 0

The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts. The time is especially ripe, as one […]

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A_Custom_Centric_Guide

A Custom-Centric Guide To The Retail Space Of The Future

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This article is part of CMO.com’s November series about commerce and consumerism. Click here for more. Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still shopping, and they still need places where they can […]

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From 1980 through next May: The evolution of GDPR

From 1980 through next May: The evolution of GDPR

By admin 6 0

Two years after it was announced by the European Parliament, the Council of the European Union and the European Commission, the General Data Protection Regulation (GDPR) becomes legally binding on May 25, 2018. This new regulation legally prohibits marketers from storing or using EU residents’ personal data without their consent. Consent must be explicit. Opt-out […]

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PixelMe, Restream, and Bigbigads

By admin 6 0

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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These Are The Best Survey Sites To Make The Most Money

These Are The Best Survey Sites To Make The Most Money

By admin 4 (2) Comments

Imagine if you could just share your opinion and make money. How great would it be to sit on your couch, in your free time, and make extra money just by saying what you feel about products, services, and newsworthy topics? You’re already doing it with your friends and on Facebook, so why not get […]

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How to Use Empathic Marketing to Win More Business in 2018

How to Use Empathic Marketing to Win More Business in 2018

By admin 7 0

I think today’s marketing is just a little too obsessed with data. Cue the gasps and snaps and oh no she didn’ts. At a recent networking event, I was talking to a marketer who’d just gotten married. Given her profession, she wasn’t surprised when her momentous life occasion triggered an onslaught of promos and offers. […]

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CXL Institute now an Official Education Provider at LinkedIn

CXL Institute now an Official Education Provider at LinkedIn

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Attention current and soon-to-be CXL Institute graduates: We’re officially an authorized education provider on Linkedin. Here’s what that means for you: You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile. You can show off your hard-earned skills and strengthen your profile […]

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Twitter Testing 280 Character Limit, Apple Switches To Google and Revised Adwords T & C: Weekly Forum Update

Twitter Testing 280 Character Limit, Apple Switches To Google and Revised Adwords T & C: Weekly Forum Update

By admin 4 0

Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit. Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri. Twitter tests 280 character tweets View full discussion hereTwitter  announced that […]

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Will E-Commerce Benefit from Machine Learning?

Will E-Commerce Benefit from Machine Learning?

By admin 6 0

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on […]

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