Month: January 2018

Facebook Bans All Ads for Cryptocurrency

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Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products. The reason for this policy change, Facebook says, is to honor one of its core advertising principles that ads should be safe. Ads for cryptocurrency are frequently tied to misleading and deceptive practices, the company believes. Facebook’s […]

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4 Ways You Can Hire Future Leaders Today

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Free-Photos / Pixabay Hiring is easy! You simply design a job profile and description, advertise, screen in accordance with the criteria you’ve set and select an individual from a pool of candidates. Simple right? Well that would be the case if you’re hiring to fulfill today’s need or hiring to just fill a vacancy in […]

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Justice Department Dismisses Corruption Case Against Menendez

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The definition of an official act loomed over Mr. Menendez’s first trial and Judge Walls referred repeatedly to the McDonnell ruling throughout the case. The trial ended in a hung jury in November with the majority of jurors supporting acquittal. Judge Walls ended up dismissing a total of seven of the 18 charges Mr. Menendez […]

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If this is the end of the Brady-Belichick dynasty, someone forgot to tell the Patriots

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ST. PAUL, Minn. — Josh McDaniels initially seemed astonished by the query, raising his arms and pursing his lips for a moment. Then he immediately burst into laughter, an audible guffaw or two before attempting to address whether in fact we were witnessing the end of the Patriots dynasty, as some have suggested. Bill Belichick […]

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Instagram Posts Can Now Be Scheduled in Advance

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Instagram is finally introducing a way for users to schedule posts in advance. Specifically, tools that utilize the Instagram Graph API now have the ability to schedule posts. Hootsuite is one such tool, and the company says the scheduling and publishing of Instagram content is the number one request from its customers. Tools with the […]

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Mortgage Serious Delinquency rate increased in December due to Hurricanes

Mortgage Serious Delinquency rate increased in December due to Hurricanes

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by Bill McBride on 1/31/2018 04:52:00 PM Fannie Mae reported that the Single-Family Serious Delinquency rate increased to 1.24% in December, up from 1.12% in November. The serious delinquency rate is up from 1.20% in December 2016. These are mortgage loans that are “three monthly payments or more past due or in foreclosure”.  The Fannie […]

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4 Awesome Facebook Live Features & How to Use Them

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Facebook Live came with a big boom, with marketers and users alike both rushing to test out the new video platform. This was over a year ago now, and while other platforms have introduced their own live video, Facebook’s continual addition of new features keeps theirs in marketers’ favor. Some of these features, however, are […]

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Wilson says Russians ‘have something’ on Trump

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Miami Gardens Congresswoman Frederica Wilson criticized Donald Trump’s handling of congressionally ordered Russia sanctions Tuesday night during a boycott of his state of the union speech, suggesting the president has taken it easy on Russia because “they have something on him.” “The House and Senate voted on all kinds of sanctions against Russia. Now, the […]

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The Competitive Advantage of Mobile BI

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Smartphones are quickly becoming one of the most important devices for business employees. In some industries, smartphones have already become more predominant than laptops, particularly for employees in the field. Initially used simply for email, smartphones now host numerous company-specific applications that enable users to manage everything from travel planning and expense reporting to CRM […]

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Super blue blood moon dazzles sky-gazers

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The super blue blood moon is seen setting behind the Bay Bridge and Coit Tower after the lunar eclipse. The super blue blood moon is seen setting behind the Bay Bridge and Coit Tower after the lunar eclipse. Photo: Peter DaSilva Super blue blood moon dazzles sky-gazers CAPE CANAVERAL — The moon put on a […]

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Google Flights to Find Cheaper Fares, Give Reason for Delays

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google announced three updates to Google Flights that are all centered around keeping searchers more informed. Google Flights will now […]

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2018 Facebook Changes Put Community First

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The Low-Down on Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners […]

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Channel your inner explorer to find link-building prospects

Channel your inner explorer to find link-building prospects

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Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new sites to contact for a link. They are right; it is […]

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Justice Department drops corruption case against Menendez

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The decision comes a week after a federal judge acquitted Sen. Bob Menendez. | Spencer Platt/Getty Images The decision comes a week after a federal judge acquitted Menendez and co-defendant Salomon Melgen on seven of the 18 counts. By MATT FRIEDMAN and RYAN HUTCHINS 01/31/2018 11:58 AM EST Updated 01/31/2018 12:33 PM EST 2018-01-31T12:33-0500 The […]

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8 content marketing buzzwords to nix in the new year

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If there’s one thing content marketers have in common, it’s that they love a good, well-worn buzzword. We hear them every day, in blogs, meetings, webinars and just about anywhere else that the finer points of marketing are discussed. We all have personal favorites – crutches really – to go along with our pet peeves. […]

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The Benefits, Tactics & Metrics of Data-Driven Recruiting You Can’t Ignore

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Tumisu / Pixabay In talent acquisition, many recruiting teams can get stuck in the rut of doing things the way they’ve always been done… because that’s just how you do them, right? WRONG! We’re ready to help you shake things up with a more data-driven approach to recruitment. Culling data to inform your recruitment strategy […]

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Ex-NBA player Rasual Butler killed in car crash

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Former NBA player Rasual Butler died early Wednesday morning in a single-car crash in Los Angeles, the Los Angeles County coroner’s office confirmed. Butler was 38. According to TMZ Sports, who first reported the news, Butler was driving in the Studio City section of L.A. when he “lost control of his Range Rover around 2 […]

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What Startups Can Learn from ‘Tax Relief’ PPC Campaigns

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Old-school industries don’t get the credit they deserve. Every blog online focuses on the hot new startup. People write case study after case study on the trendy new subscription box. But no one ever talks about offline companies. Even though, many times, there’s WAY more money at stake. Take ‘tax relief,’ for example. The latest […]

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Calculated Risk: FOMC Statement: No Change in Policy

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by Bill McBride on 1/31/2018 02:02:00 PM FOMC Statement: Information received since the Federal Open Market Committee met in December indicates that the labor market has continued to strengthen and that economic activity has been rising at a solid rate. Gains in employment, household spending, and business fixed investment have been solid, and the unemployment […]

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Calls to Action Tips that Increase Conversion Rates

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Calls-to-action (CTAs) can be highly effective for boosting conversions, but they don’t work if you don’t use them. Small Biz Trends reports 70 percent of small business B2B websites lack CTAs, which means they’re missing out on many phenomenal opportunities. Check out some tips for giving your CTAs the attention they deserve to prompt your […]

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Ex-NBA Player Rasual Butler and Wife Dead In Car Crash

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Ex-NBA Player Rasual Butler Killed In Car Crash 1/31/2018 9:55 AM PST EXCLUSIVE Ex-NBA player Rasual Butler and his wife — a singer who appeared on “American Idol” — were both killed in a single car crash in Studio City, CA early Wednesday morning, TMZ Sports has learned.  38-year-old Butler — who was drafted by the […]

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3 Ways to Improve Customer Service in 2018

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E-commerce support, when done right, drives retention and conversions, and helps inform business decisions. Bad customer service, on the other hand, costs U.S. companies $62 billion a year. In the hyper-competitive world of e-commerce, failing to deliver anything other than excellence is sure to send customers scurrying to your competitors, along with an unflattering review […]

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Carrie Underwood’s Husband Mike Fisher Is Ending His Retirement

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Back on the ice! Carrie Underwood’s husband Mike Fisher is ending his retirement from the NHL and returning to the Nashville Predators.  Celebrities Dating Athletes “SEE YOU AGAIN. Mike Fisher is ending his retirement and will play for the #Preds this season,” the Nashville Predators tweeted on Wednesday, January 31. Fisher, 37, and the Predators […]

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The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

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Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and […]

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5 Earth-Shattering Content Disasters to Avoid

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  Kelly Shermach, Content Strategist     Content marketing is trending, but like any other business initiative that gets honored with buzzword status, a lot of the drivel labeled “content marketing” yields more damage than benefit. It’s scary how quickly even the best-intentioned content can turn into a complete disaster—both for the audience the content […]

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NFL Making Final Policy Decision On Kneeling Ahead Of Planned Super Bowl ‘Protest’ Is Fake News

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The NFL delivering a final policy decision on players’ kneeling ahead of a planned Super Bowl protest is fake news. There is no truth that the NFL released a decision in response to an alleged protest by the Philadelphia Eagles that will occur during the National Anthem at this year’s Super Bowl. Super Bowl LII […]

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Amtrak train carrying GOP members to retreat collides with truck

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An Amtrak train carrying Republican lawmakers to an annual party conference in West Virginia collided with a vehicle on Jan. 31. (Reuters) An Amtrak train carrying Republican lawmakers to an annual party conference in West Virginia collided Wednesday with a truck. The extent of injuries was not immediately clear. Members of Congress and the local […]

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Capitalize on Success with Change

Capitalize on Success with Change

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When is the best time to improve an existing product or service? When customers are complaining about it? When sales wane? When it has become so predictable it blends into the background of the industry? When analysts start writing off your company as yesterday’s news? Let’s think about this from a different angle. La Maison […]

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Mobilizing Employees at Frontier Communications as Brand Advocates in the Face of Business Challenges

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https://traffic.libsyn.com/sbengine/SBE195.mp3 Every business, large or small could use brand advocates – those customers who trumpet the businesses praise and express their delightful experiences with the company to others. But it’s also vital that a company’s leadership learn to nurture that same attitude among its employees. The benefits of building that kind of culture among a […]

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Trump promises ‘100 percent’ to release memo, as White House insists it will follow national security process

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After delivering his State of the Union address on Jan. 30, President Trump told Rep. Jeff Duncan (R-S.C.) that he will “100 percent” release a memo alleging abuse by the FBI. (The Washington Post) The White House is broadcasting mixed messages as aides attempt to qualify President Trump’s Tuesday night statement that he would “100 […]

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CisionScoop at D CEO, Changes at The Outline & Cosmo Online, Additions at WFLD-TV & The Daily Beast

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January 31, 2018/in Media Blog /by Cision Media Research Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep your media lists up to date and on point. All CisionScoops reflect original reporting from the Media Research team; if you have a scoop, send it to mediamoves@cision.com. CisionScoop: […]

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Fact Checking Google’s Reintroduction to Featured Snippets

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Danny Sullivan, Google’s Public Liaison for Search, published an article titled, A Reintroduction to Google’s Featured Snippets. He shared the […]

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Google to Launch Cloud-Based Digital Store, Teams Up with Mobleiron

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Google is trying its best to catch up to its competitors in the cloud computing industry, especially the current market leader Amazon Web Services (AWS). In a recent announcement, the search engine giant—and one of the top players in the cloud segment—revealed that it will launch a digital store offering a slew of white-label cloud-based […]

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Voice Search, Intent & Topic Clusters

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A lot has changed in the world of content marketing over the last 10 years. From the rise of social media to the prevalence of mobile phones, there are a lot of new strategies, channels, and tactics that we need to take into consideration today. At the core, the rules of SEO haven’t changed THAT […]

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How An Inclusive Approach Has Translated To Nestlé’s Global Success

How An Inclusive Approach Has Translated To Nestlé’s Global Success

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Jose Aguilar is global brand management director for Nestlé Nutrition, where he leads the company’s billion-dollar super premium infant formula category. He also heads up innovation projects, geographic expansion, and renovation of the company’s  communications platform. In addition, Aguilar is a true global executive who has led businesses the world over, from Europe and Asia to the United […]

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Trump Administration Contemplates State-Run 5G Network

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The Trump administration is said to be planning on developing a secure 5G network that could be placed under federal control. The idea, which reportedly came about due to concerns about competitions and cybersecurity threats from China, was immediately met with backlash from the FCC and the wireless industry. Axios reported over the weekend that […]

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Scott Baio Denies Nicole Eggert Sexual Abuse Allegations – Variety

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A day after Nicole Eggert appeared on “Megyn Kelly Today” to detail allegations of sexual abuse against Scott Baio, the “Charles in Charge” star adamantly denied the accusations Wednesday on “Good Morning America.” Baio accused Eggert of lying about him sexually harassing and abusing her from the age of 14 while the two starred on […]

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App Not Responding: Now What?

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Have you ever felt like this? Image Source: Gifimage Or like this? Image Source: gif-finder Imagine this is your user when your app stops responding. Not a pretty picture for your retention eh? ANR (App Not Responding) is a state in which the app is frozen and does not respond to any user gestures or […]

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Pending Home Sales Index Increased 0.5% in December, Up 0.5% Year-over-year

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by Bill McBride on 1/31/2018 10:05:00 AM From the NAR: Pending Home Sales Tick Up 0.5 Percent in December Pending home sales were up slightly in December for the third consecutive month, according to the National Association of Realtors®. In 2018, existing-home sales and price growth are forecast to moderate, primarily because of the new […]

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3 Stupid Easy Ways to Drive Conversions

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-tools-and-downloads”, ( $(this).attr(‘href’) ) ); }); } } }); }); I never realized it back then, but growing up in church, I learned an important marketing lesson: You have not […]

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How to Create Skimmable Content to Engage Your Customers

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Are you creating great long-form content, but failing to secure the traction you were hoping for?  Or maybe you’re generating a decent amount of traffic, but find that those visits aren’t translating to consistent readership and leads. Unfortunately, when quality content doesn’t live up to expectations, most overlook the most simplistic answer for quality content […]

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The 7 Rules of High-Converting Pop-ups

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“Design is more than just a few tricks to the eye. It’s a few tricks to the brain.”This quote by famous designer Neville Brody sums up what pop-up design is all about. When designing pop-ups, you must both please the eye of your visitors and convince them to take action. Let’s review how you can […]

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Turkey ramps up Syria incursion despite criticism

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Turkey ramps up Syria incursion despite criticism  Geo News, Pakistan When bully boys dictate the West’s agenda, Turkey invades Syria with impunity  Open Democracy Cynicism in Syria  Project Syndicate Two Men Can Stop the War Between Turkey and the Kurds  New York Times The Latest: UN envoy welcomes effort for new Syria charter  Washington Post Full coverage Source link

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Microsoft Edge Browser Will Soon be Available on Apple iPad

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Edge, Microsoft’s latest browser that replaced the venerable Internet Explorer, could be coming to iPad soon. According to reports, an iPad version of the browser is in the works and a beta is likely to happen by February. The Microsoft Edge browser was already available on Android devices and iPhones since last year. In fact, […]

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How Walmart, Burger King and De Beers are snuggling up to decentralization

How Walmart, Burger King and De Beers are snuggling up to decentralization

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Is Bitcoin the future of money? Has the cryptocurrency bubble already popped? It depends who you ask. The topic of Bitcoin is just as polarizing as it is hot. But no matter how volatile Bitcoin stocks may be, its underlying technology, blockchain, has huge potential to transform our industry. Blockchain can clean up the rampant […]

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ADP says 234,000 private-sector job gains in January.

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CLOSE Target’s higher minimum wage aims to attract and retain good staffers. See how much other big retailers are paying. USA TODAY a help wanted sign(Photo: Getty Images) Businesses added 234,000 jobs in January, payroll processor ADP said Wednesday, marking a strong start to the year for hiring and possibly signaling that the government on Friday will […]

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14 of the Best Places You Can Learn Photoshop for Free

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-tools-and-downloads”, ( $(this).attr(‘href’) ) ); }); } } }); }); Adobe Photoshop is considered the gold standard in photo editing software. In fact, it can be hard to picture a world […]

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