Month: February 2018

35 Online Video Tools for Simple Video Creation, Editing, and YouTube Management

35 Online Video Tools for Simple Video Creation, Editing, and YouTube Management

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Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile. Right now, video is the most engaging Facebook format. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the most successful […]

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Miami Superintendent Chosen to Lead New York City Schools

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Miami-Dade serves roughly 345,000 students, over 90 percent of whom are Hispanic or black and more than 70 percent of whom qualify for free or reduced-price lunch. Photo Alberto M. Carvalho, New York City’s new schools chancellor, receives a tour of a Dade County elementary school along with the secretary of education, Betsy DeVos, led […]

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How a Divisible Content Strategy Gives You More Content With Less Work

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If you’re a content marketer, you’re busy. You have projects to oversee, metrics to monitor, and an editorial calendar to keep full. It’s a delicate balancing act, which is why making the most of your resources matters, especially when it comes to your content strategy. You should already have a comprehensive strategy that includes the […]

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6 Facebook Video Ad Plays to Improve Performance

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Surprise, delight, and convert with video Mobile applications like Snapchat, Facebook, and Instagram have transformed user behavior. Now, at any given moment, people have an always-on outlet for recording and publishing videos of life moments as they happen. This means that video-based content has taken over online posts that were formerly text-only. To stay relevant, […]

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How to Identify and Optimize High-Impact Webpages

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Whenever I look for a new page to optimize, I generally use the following rule of thumb: Pick a page with the MOST opportunity. This doesn’t mean to pick your worst performing page, which seems counter-intuitive—but hear me out. Just because a page is performing poorly doesn’t mean it should take priority. Ideally, you want […]

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New Smyrna Beach teacher had sexual relationship…

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NEW SMYRNA BEACH, Fla. – A 26-year-old former New Smyrna Beach Middle School science teacher was arrested Wednesday after an eighth-grade student told his parents about their alleged secret sexual relationship. Deputies with the Volusia County Sheriff’s Office said the relationship between Stephanie Peterson, also known as Stephanie Ferri, and the 14-year-old boy started in November. The […]

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5 Online Copywriting Projects that Will Boost Your Bottom Line

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How do you know which copywriting projects are right for your business? There’s a lot of noise out there about the benefits of various digital and content marketing strategies. While most are helpful under the right circumstances, the timing of your project can be crucial. Let’s look at some of the most popular forms of […]

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BuzzFeed CEO on Secret to Succeeding with Facebook

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Facebook’s new algorithm change has affected a Facebook page called LittleThings that was popular for it’s viral content. It is reported that the business owners claimed their traffic decreased by 75%. It remains to be seen how many other businesses that depend on Facebook will begin to wither as the toll from the algorithm takes effect. […]

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Top 6 Things CEOs Should Expect from CMOs in the Digital Age

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The evolution of digital has completely transformed the way we look at marketing and when deployed properly, digital has allowed marketing a bigger seat at the table through better measurement and attribution. As marketing has evolved, so has the role of the CMO. It has significantly transformed over the past few years, and has been […]

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Police: Georgia Teacher Fires Gun in Classroom; No One Hurt

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Police: Georgia Teacher Fires Gun in Classroom; No One Hurt  U.S. News & World Report Georgia teacher in custody after police say he fired a gun in empty classroom  USA TODAY Georgia teacher arrested for firing gun in school, police say  CNN UPDATE: Teacher in custody after shot fired at Dalton HS  WRCB-TV Full coverage Source link

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Smartphone Visits Are Becoming More Valuable, Says ADI

Smartphone Visits Are Becoming More Valuable, Says ADI

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This article is part of CMO.com’s February series about mobile. Click here for more. Online retail has long lamented the smartphone visit-to-revenue gap. The fact is, it remains a challenge. But every cloud has a silver lining: That gap is also shrinking. According to “A Mobile-First World,” a new report from Adobe Digital Insights (ADI) that examined […]

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How to Work with Imperfect Humans

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Humans are responsible for 70% of airplane crashes, 90% of car wrecks, and 90% of workplace accidents. But people are also a core part of business. The same factors that make humans irreplaceable — nuanced judgment, emotion, and creativity — also make humans a pain to manage. You don’t get these problems with computers, but […]

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Google Search Update: Featured Snippets for Multi-Intent Queries

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google is updating search results with a new type of featured snippet which is designed for queries that have multiple […]

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How & Where To Find Your Potential Customers

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One of the most seemingly difficult things that any business looking to grow online must figure out is where their audience hangs out. With so many channels, from Google search to social media, it can be extremely intimidating to know where to start. In this post, I am going to give you some practical advice […]

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Justices disturbed with law limiting apparel at voting booths

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During an hour of arguments, they peppered lawyers on both sides and worried about drawing a line that would protect the integrity of the electoral process without infringing upon free speech. Justice Neil Gorsuch seemed to sum it up when he asked at one point: “How are we supposed to police the line?” Justice Elena […]

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CisionScoops at Lonny & AdWeek, New Additions at CNBC & Jezebel, and a Promotion at McClatchy

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February 28, 2018/in Media Blog /by Cision Media Research Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep your media lists up to date and on point. All CisionScoops reflect original reporting from the Media Research team; if you have a scoop, send […]

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Jeff Sessions Fires Back at Trump Over Handling of Justice Department Surveillance Probe

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WASHINGTON—Jeff Sessions fired back Wednesday at criticism from President Donald Trump, saying in a statement that “as long as I am the Attorney General, I will continue to discharge my duties with integrity and honor.” Mr. Sessions’s statement came hours after Mr. Trump chastised his attorney general’s decision to refer a probe of the Justice […]

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Keeping Your Cross-Cultural Hybrid Team in Sync

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It might be stating the obvious to note that people around the world take a different approach to work. After all, there are plenty of cultural differences within the U.S. alone: Think of the contrasts between San Francisco and Birmingham, or Minneapolis and New York City. And yet, when it comes to the big-picture view […]

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Generation-C gives rise to the Age of Assistance

Generation-C gives rise to the Age of Assistance

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Millennials and the younger Centennials behind them are often the focus of attention (and blame) when it comes to brand disruption. It’s not uncommon to see headlines such as “Millennials are Killing [Insert Industry, Brand, Institution].” Truth is that they’re not the sole culprit. Consumerism as a whole is evolving and many businesses are not […]

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Teacher in custody after shot fired at North Georgia high school

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A teacher who was barricaded inside a North Georgia high school Wednesday has been taken into custody, police said.  His name was not immediately available, but police said students at Dalton High School were safe. DPD on scene at report of shot or shots fired at Dalton High. NO CHILDREN ARE INJURED OR IN DANGER […]

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How To Write Product Reviews That Convert — Part 1

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So you thought you’d come to this article to read about how to write a stunning sales page. Think again! The first in this series of three articles is not about writing a sales page. Not yet. I can hear some people saying “Thank goodness — I hate selling” and others saying “wait — isn’t […]

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Will Oakland Mayor Libby Schaaf face federal charges?

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The 150 Northern Californians rounded up this week by immigration agents aren’t the only ones facing serious legal challenges from the federal government. Oakland Mayor Libby Schaaf, who issued a public and controversial warning last weekend that the feds were closing in on suspected undocumented migrants, could also be in hot water as the Department […]

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Topics We’d Love to See at Litmus Live 2018 – Litmus Software, Inc.

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February 28, 2018 By Jason Rodriguez The 2018 edition of Litmus Live—our annual conference devoted to all things email—is getting closer. We’re working hard on making it the best year yet: full of informational speakers and sessions that help you improve your email campaigns and make your subscribers happy. Litmus Live has always been driven […]

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How to Tap Into the Subscription Economy

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Marketing Podcast with Anne JanzerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers in […]

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Founder Shane Snow Talks Contently and How the Company’s Content Platform Unites Creators and Digital Marketers to Perfect the Art of Storytelling

Founder at Large Shane Snow on Contently and How the Company’s Platform Unites Creators and Digital Marketers to Perfect the Art of Storytelling

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TL; DR: For the folks at Contently, effective digital marketing relies on three factors: tech, talent, and strategic planning. And, since 2011, the company’s software has been helping businesses leverage all three. Contently’s cloud-based platform facilitates collaboration between all stakeholders on a project, allowing for optimal communication between teams to streamline approval processes. The company […]

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Chicago PMI Declines in February, Still Solid

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by Bill McBride on 2/28/2018 12:22:00 PM From the Chicago PMI: February Chicago Business Barometer Declines to 61.9 The MNI Chicago Business Barometer fell 3.8 points to 61.9 in February, down from 65.7 in January, to the lowest level since August 2017. Business activity continued to expand in February, although at a softer pace than […]

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10 Tips on How to Compete When CPCs Are Super High

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); As search has evolved over the last decade, so too have the marketers and brands participating in the search auction […]

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How to Create Marketing Graphics for Your Business

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Shutterstock Don’t miss these helpful graphic design tools to use in your marketing campaign. Research shows the power of visuals in a business’ marketing campaign. According to Hubspot: Visual content is 40 times more likely to get shared on social media than other types of content Almost 50% of internet users look for videos related […]

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Trump, Congress pay respects to Billy Graham as he lies in honor at the Capitol

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The remains of evangelist Billy Graham will lie in the U.S. Capitol Rotunda. (The Washington Post) President Trump, senior administration officials and most members of Congress paid tribute to the Rev. Billy Graham Wednesday at the U.S. Capitol, as the body of the evangelical leader lay in honor in the Rotunda. Trump and congressional leaders […]

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Rich Data & AI for Richer Personalized Customer Experience in 2018

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In Part Seven of Our Predictions Series 2018, We Explore How the ‘Butterfly Effect’ Is Going to Disrupt the Martech Community Small drops, big oceans… Minor flutter, gigantic tornado!!! In our scientific parlance, the “Butterfly effect” within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An […]

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Culture is More Than Hiring the Right People

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Don’t believe everything you read or hear on the Internet. Yea, I know. Your mom probably warned you about that, but I’m just going to reiterate. It’s a fact. Sometimes well-meaning folks put themselves out there as experts in a field and then think they can provide expertise about an unrelated (or perhaps, ancillary) field, […]

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Dropbox Gets Ready to Go Public After Earning $1.1 Billion in Revenue for 2017

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Investors looking for a way to diversify their investment portfolios with some tech stocks will have a rare chance to do so later this week. Dropbox, the San Francisco-based file hosting and syncing service, will have its initial public offering (IPO) on Friday giving investors the opportunity to own shares of the popular tech firm […]

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Trump calls out Sessions over ‘disgraceful’ handling of FISA probe

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The Secret Sauce to Effective Social Selling

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Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company. Because, let’s face it, social media and sales go hand-in-hand. In fact, research done by IDC, […]

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Transcript of How to Tap Into the Subscription Economy

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Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right, but you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a guest blog post. […]

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Social Media App Vero is So Popular it Might Kill Facebook and Instagram

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There is a new social media app in town that’s been making waves recently.  If you happen to use Twitter and Facebook, you may have noticed a lot of recent buzz over an app called Vero. Vero, which is the Latin word for “Truth,” is a photo-sharing social media app created by the Lebanese billionaire, Ayman Hariri. […]

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7 Insights You Can Unlock From Every Relevant SERP

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early […]

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4 Reasons Why Copywriters and Graphic Designers Should Collaborate

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The online world is dynamic and constantly evolving… The tactics that hold the high ground today, will lose effectiveness tomorrow. But in spite of this volatile nature, one thing remains the sine qua non of online success – content. However, the question remains whether there’s a type of web content that is one-size-fits-all? The answer is NO. Big […]

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Dick’s Sporting Goods Ends Sale Of Assault-Style Rifles, Citing Florida Shooting : The Two-Way : NPR

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Customers shop at a Dick’s Sporting Goods store in Niles, Ill., in 2014. The sports retailer’s CEO, Ed Stack, announced Dick’s is immediately ending its sales of military-style rifles and requiring all customers to be older than 21 to buy a firearm at its stores. Scott Olson/Getty Images hide caption toggle caption Scott Olson/Getty Images […]

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Mastering social media advertising

Mastering social media advertising

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Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If not, or you’d like to step up your game, […]

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4 Reasons Your Content Isn’t Working (And What To Do About It)

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As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. In this blog, I’ll […]

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Pending Home Sales Index Decreased 4.7% in January, Down 3.8% Year-over-year

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by Bill McBride on 2/28/2018 10:06:00 AM From the NAR: Pending Home Sales Stumble 4.7 Percent in January After seeing a modest three-month rise in activity, pending home sales cooled considerably in January to their lowest level in over three years, according to the National Association of Realtors®. All major regions experienced monthly and annual […]

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7 Pieces of Advice from a Marketing Team to Leadership

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Dear wise and illustrious CMO, We know you’re busy. You’re rushing from meeting to meeting all day every day making sure that everything we do drives the strategic messaging of our company forward. You’re our fearless leader and we’re lucky to have you. But if you have a minute, there are a here’s some advice […]

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3 Tips to Come Up With Ideas for Blog Video Content

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By Mark Zeni Wanting to produce great video content for you blog is one thing, but coming up with ideas is something else entirely. At times you may have tons of ideas that you feel would make for great videos, but at others you may draw a complete blank. […]

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ZenBusiness Wants to Make it Easier for One Million Small Businesses to Get Started by 2023

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Austin-based company ZenBusiness has secured $4.5 million in seed money, thanks to numerous angel investors. The startup is also embarking on the lofty goal of assisting one million businesses get started. ZenBusiness, which began operations in 2015, helps small business get off on the right foot by assisting with legal documents. The company will inform […]

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