Month: March 2018

LinkedIn Introduces Video Ads and Video for Company Pages

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LinkedIn has finally jumped on the video ad bandwagon with video for sponsored content. LinkedIn is also giving businesses the opportunity to add video to company pages. Video for sponsored content are ads that can be placed in the LinkedIn news feed as a standalone post. These video ads have a persistent call to action […]

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March Madness Final Four 2018: Loyola Chicago vs. Michigan preview, schedule, updates

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No. 11 seed Loyola Chicago takes on third-seeded Michigan on Saturday night in the first semifinal of the NCAA men’s basketball tournament. The Ramblers are attempting to become the lowest-seeded team to reach the national championship game. Follow the game here as we update throughout the night. [ Kansas vs. Villanova: Pregame reading and live updates […]

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6 Smart Ways to Get Quality Backlinks for SEO

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Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. But you have to be cautious with how you go about earning them. Links have been a major part of how Google and other search engines determine how trustworthy a website […]

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California Gov. Jerry Brown pardons five immigrants facing deportation

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California Gov. Jerry Brown (D) pardoned 56 people on Friday. (Rich Pedroncelli/Associated Press) In a Saturday morning tweet from West Palm Beach, Fla., President Trump took aim at  California Gov. Jerry Brown (D), who on Friday pardoned five immigrants who were facing deportation. “Governor Jerry ‘Moonbeam’ Brown pardoned 5 criminal illegal aliens whose crimes include (1) Kidnapping and Robbery […]

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3 Reasons Why Users Leave a Website

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How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture a user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if you haven’t generated interest in […]

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Mormon Church Makes History By Naming Two Minorities As Apostles : The Two-Way : NPR

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At a conference this weekend in Salt Lake City, the Church of Jesus Christ of Latter-day Saints announced the introduction of the first-ever Latin American and first-ever Asian-American apostles to its Quorum of the Twelve Apostles. Rick Bowmer/AP hide caption toggle caption Rick Bowmer/AP At a conference this weekend in Salt Lake City, the Church […]

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4 of These 5 Failed Startups Had This in Common

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As a business writer, journalist, graphic designer, and digital marketer, I’m often courted by clients looking to get the “most bang for the buck” as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was often hired by startups wanting to become the next Yahoo! I performed […]

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Mississippi State-Notre Dame in women’s basketball national title game

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CLOSE We hear from both teams following Notre Dame’s upset victory over UConn in the Final Four. USA TODAY Sports The women’s NCAA basketball national title game is Sunday between Notre Dame and Mississippi State.(Photo: Aaron Doster, USA TODAY Sports) COLUMBUS, Ohio — After an intense night Friday in the national semifinals, the Mississippi State […]

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Playing Sales Enablement “Catch-Up”

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This week, I had meetings with a number of sales enablement professionals. Each came from very large companies with strong commitments to sales enablement. Each had long experience and sales enablement programs that would be considered “best in class.” In each conversation, they were struggling with similar issues, “How to keep up with the demand […]

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How AI and CLV help app marketers drive business growth

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

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Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]

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Jimmy Carter Burns Donald Trump on the Late Show

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Former President Jimmy Carter didn’t mince words when talk turned to President Donald Trump on the Late Show with Stephen Colbert on Friday. After asking Carter about his good-guy image, Colbert asked the 93-year-old if he was too nice to be president. “Does America want kind of a jerk as president?” Colbert asked. “Apparently, from […]

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5 Ways to Upgrade Your Email Signature to Increase Sales

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Finding the best strategies that companies should embrace in order to increase their sales seems to be a neverending conversation. Within any company, there is no wrong or right when it comes to an idea. Any idea in an opportunity to increase sales. And, sometimes, strategies that may seem to play an insignificant role in […]

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Families of slain Gaza demonstrators call for investigation into Israeli use of force

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Abdul Fattah Abdul Nabi, a 19-year-old Palestinian, was shot dead during Friday’s protests in the Gaza Strip. (Photo by Mahmoud Abu Salama) BEIT LAHIA, Gaza — The morning after burying 19-year-old Abdul Fattah Abdul Nabi, his family gathered in a tent set up to receive mourners, watching and re-watching a video of the moment they […]

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When Google Reviews Say You Suck

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Despite all of your time and money invested on ads, fast-talking copywriters, and brand consultants, Google just keeps telling you, and all of your prospective customers, that you suck. You’ve researched Internet marketing hacks on Google for hours, poring through the top results. Line items in your budget are beginning to resemble the table of […]

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Tesla Driver Died Using Autopilot, With Hands Off Steering Wheel

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Tesla Inc. confirmed the Model X driver who died in a gruesome crash a week ago was using Autopilot and defended the safety record of its driver-assistance system that’s back under scrutiny following a fatality. Computer logs recovered from the Tesla driven by Wei Huang, 38, show he didn’t have his hands on the steering […]

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Why Interactive Email is Great for Your Marketing

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Most marketers have heard about the rise of interactive content. Interactive content includes anything that your consumers click on, swipe, or interact with. According to Martech Advisor, “interactive email content increases the click-to-open rate by 73% and adding videos to your email content can boost click rates up to 300%.” But why do customers and […]

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Hundreds expected at rally today for Stephon Clark after autopsy raises new questions in police shooting

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The man was seen running south, toward the front of the house, where he stopped and looked into another car, police said. Police body camera footage shows that officers intercepted Clark in the backyard of his grandmother’s house, and one of them yelled, “Gun!” as he turned a corner and saw Clark. The officer ducked […]

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The A to Z of Mindful Presenting: P – Persuasion

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If you are presenting or speaking in public in any form it’s highly likely that persuasion is high on your agenda. Whatever your position and role is in the workplace today you can be sure that you will be required to persuade others to understand your perspective and agree with you. Whether you are pitching […]

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Best Visual Marketing Apps to Create Social Media Graphics

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Are you using graphics in your social media posts? Would you like to connect consumers to your business through visual marketing? Not only can the right graphic tell your company story, but they also optimize the consumer experience. While you might have shied away from image creation in the past, new tools have emerged putting […]

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Trump puts hold on more than $200M for Syria recovery

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5 Video Interview Dos and 3 Don’ts

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Those that get paid to write resumes know that well-crafted career marketing documents are just part of a successful job search? The other half? Doing well in interviews. Today, video interviews are more common than ever — and usually take place after a phone screen but before an in-person one. In fact, it has become […]

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Spy poisoning: UK plays down Russia complaint at plane search

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Image copyright Ennio Varani Image caption The plane was inspected on Friday at Heathrow The UK has rejected a complaint from Russia over a search of one of its aircraft at London’s Heathrow Airport, as a row over the poisoning of a former Russian spy deepens. The British government described the search of the Aeroflot […]

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Oklahoma Nursing Home Employee Addicted To Sex Force-Feeding Elderly With Viagra Is Fake News

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An Oklahoma nursing home employee being addicted to sex and force-feeding elderly men with Viagra is fake news. There is no truth to a report that a nursing home aide in Oklahoma city was arrested for sexually assaulting multiple elderly people with the assistance of Viagra which was forced fed to them. If the story […]

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Goo.gl Shutting Down – These are Your Options

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “digital-marketing-tools”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google announced they are discontinuing their popular URL shortening service, goo.gl. Current users of Goog.gl can continue to use their […]

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Man Threw 2-Year-Old Son Out Third-Story Window, Police Say

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(AUSTIN) — Investigators say a Central Texas man has been arrested after a neighbor reported seeing him throw his 2-year-old son out a third-story window. Travis County jail records show 32-year-old Fnu Faizullah was being held Friday on a charge of injury to a child. Austin police say the boy suffered cuts and bruises in […]

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Fox host Laura Ingraham takes week off amid Parkland fallout

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The war of words between Fox News talk show host Laura Ingraham and Parkland survivor David Hogg has taken one combatant out of the ring — albeit for just one week. Amid backlash after publicly ridiculing 17-year-old Marjory Stoneman Douglas senior Hogg on his college rejections, Ingraham announced Friday that she was taking a pre-planned […]

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Arnold Schwarzenegger Dead From Heart Attack Is An Old Celebrity Death Hoax

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Photo Credit: Gage Skidmore Arnold Schwarzenegger dead from a heart attack is an old celebrity death hoax. There is no truth to a report that the actor and former California governor had passed away of a heart attack. Rather, Schwarzenegger is in stable condition after undergoing heart surgery, his spokesman Daniel Ketchell told The Washington […]

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Israeli troops wound 13 on Gaza border, day after deadly protest

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GAZA (Reuters) – Israeli troops fired warning shots toward Palestinian youths gathered at the Gaza-Israel border on Saturday, wounding 13 people, health officials said. A man passes closed shops as Palestinians call for a general strike, in Hebron, in the occupied West Bank March 31, 2018. REUTERS/Mussa Qawasma Tension remained high in the area a […]

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Are Ant-Man And The Wasp Reshoots With Evangeline Lilly, Paul Rudd Cause For Concern?

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Disney/Marvel Should fans be concerned that “Ant-Man and the Wasp” is reportedly about to undergo reshoots in Los Angeles regarding the entire opening of the movie? Paul Rudd’s Ant-Man character has been notably absent from the marketing for the upcoming “Avengers: Infinity War.” The character was last seen in prison following the events in Captain […]

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David Shulkin says Donald Trump needs better team for White House

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CLOSE Former U.S. Secretary of Veteran Affairs David Shulkin talks about what it was like to be in President Trump’s cabinet and what the President is doing right. Jarrad Henderson/USA TODAY David Shulkin, recently fired from his position as Veterans Affairs secretary, talks about his time in the Trump administration at his apartment in Washington […]

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Would Matt Damon Be A Good Villain To Face Tom Holland’s Spider-Man In Marvel Sequel?

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Photo Credit: Disney/Marvel Matt Damon was introduced into the Marvel cinematic universe with his cameo in Thor: Ragnarok. However, it would appear that Damon passed on the possibility of playing the villain in the “Spider-Man: Homecoming” sequel. Although fans of the webslinger can still dream about what a Damon version of Mysterio, Hobgoblin, Chameleon, Alistair […]

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The Definitive Guide, Automagical, and Paste

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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

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Autopsy disputing police account of Stephon Clark shooting sparks anger

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SACRAMENTO, Calif. — Calls for justice and charges against two police officers who fatally shot an unarmed black man aren’t abating in California’s capital city after an autopsy showed Stephon Clark was shot in the back, a counter to the department’s statement that he was approaching officers when he was killed. “His back was turned […]

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Notre Dame’s Final Four win over UConn was shocking. Here’s how it happened

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Notre Dame didn’t play a completely perfect game to upset the previously undefeated Connecticut Huskies in the Final Four. But an Arike Ogunbowale deep two-point game-winning shot made sure it was enough. The Fighting Irish played well defensively for stretches, shot well from the field, and had just a little bit of luck to seal […]

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Schedule for Week of Apr 1, 2018

Schedule for Week of Apr 1, 2018

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by Bill McBride on 3/31/2018 08:11:00 AM The key report this week is the March employment report on Friday. Other key indicators include the February Trade deficit, March ISM manufacturing and non-manufacturing indexes, March auto sales, and the March ADP employment report. Fed Chair, Jerome Powell, will speak on the Economic Outlook on Friday. —– […]

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Alton Sterling case: body camera shows officer threatened to shoot within seconds

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Notre Dame women beat UConn on last-second shot in OT to advance to national title game

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Arike Ogunbowale etched her name in Notre Dame lore with the shot that lifted the Irish over rival UConn. Ogunbowale’s jumper from the corner with a second left gave Notre Dame a 91-89 overtime victory Friday night, handing the Huskies their second straight stunning and sudden end to an undefeated season in the national semifinals. […]

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The B2B Marketing Ironies of Our Time

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I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I get annoyed, especially when the so-called common wisdom is driven by the profit motive, or by fashion, or political correctness. Let me share a few […]

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Gaza-Israel border: Palestinians mourn border dead

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Media playback is unsupported on your device Media captionClashes took place along Gaza’s border with Israel Palestinians are observing a day of national mourning for at least 16 people killed in clashes with Israeli soldiers at the Gaza border on Friday. Hundreds more were wounded as Palestinians began a wave of protests, demanding a right […]

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Improve Your Email Marketing Deliverability

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I’ve expressed in a past article that one out of five emails never makes it to the inbox. So the question is, what do we do about this? There are many things you can do so I’ve decided to focus this article on the top three. Here they are: 1. The most important thing you […]

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Mega Millions jackpot tops $500 million for only the fourth time

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The jackpot for the Mega Millions lottery climbed to $521 million, but no winner was immediately announced early on Saturday for a pot that surpassed the half-billion-dollar mark for the fourth time in the game’s history, the lottery said. The winning numbers drawn on Friday night were 11, 28, 31, 46, and 59 with a […]

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Army Calling for 200,000-Man Detail to Fill Sandbags On U.S.-Mexico Border Is Satire

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Wikipedia Reports that the Army is calling for 200,000 soldiers for a detail on the U.S.-Mexico border are false. Rumors that hundreds of thousands of soldiers were ordered to fill sandbags along the border stemmed from a well-known military satire website. The fake claim originated on Duffel Blog, a website known for publishing parody news […]

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Tesla says driver’s hands weren’t on wheel at time of accident

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Tesla defended its Autopilot program in the blog post, saying the system made it 3.7 times less likely for a person in the U.S. to be involved in a fatal accident. Statistics for the U.S. show one automotive fatality every 86 million miles driven across all vehicles, compared with 320 million miles in those equipped […]

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Migrating from Google URL Shortener to Bitly

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Google recently announced they will shut down their URL shortener, Goo.gl. Google will cease service for any new or anonymous users on April 13. Although existing users can continue to use the goo.gl console through March 2019, there’s no time like the present to start shortening, branding, tracking, and integrating with the world’s leading Link […]

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Who stands to gain if Trump pulls the US out of Syria?

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While Trump has often touted the gains made against ISIS since taking office, his latest comments caught much of his own administration off-guard — including defense officials who have warned that now is not the time to withdraw from Syria. “We’re knocking the hell out of ISIS. We’ll be coming out of Syria like very […]

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4 Affordable Ways to Reward Your Employees For Their Hard Work

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12019 / Pixabay A business is nothing without the employees who grind day in and day out to make it run. As the business owner, or manager, you need to show your team how much you appreciate their hard work. When you reward your employees for their efforts, it will also lead to increased productivity […]

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UConn women in unfamiliar role after consecutive Final Four losses

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Geno Auriemma looks on during UConn’s loss to Notre Dame in the women’s Final Four.(Photo: Aaron Doster, USA TODAY Sports) COLUMBUS, Ohio — Geno Auriemma doesn’t really need another life lesson about losing. He doesn’t do it a lot. Just twice in the past 148 games.  But now, his team has done it in two straight […]

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