Month: April 2018

Did You Know Positive Qualities Produce Profits?

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Since it’s my 20th anniversary in business, I’m posting throughout the year findings and insights I’ve gleaned from my 20 years in business (40 if you count my young professional life) that have shaped the work I do today. In particular, it’s been thrilling (yes, I’m a bit of a science geek) to see the […]

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Stormy Daniels sues Trump for defamation over ‘con job’ remark on Twitter

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Stormy Daniels sues Trump for defamation over ‘con job’ remark on Twitter  Los Angeles Times Stormy Daniels files defamation lawsuit against Trump  CNN Stormy Daniels Sues Trump for Defamation  Wall Street Journal Clifford v Trump – SDNY Complaint – DocumentCloud  DocumentCloud Trump campaign has paid portions of Michael Cohen’s legal fees: Sources  ABC News Full coverage Source link

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Striking Arizona teachers cover Capitol in red

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A teachers’ strike in Arizona looks as if it will enter a fourth day Tuesday after educators swarmed the Capitol on Monday demanding lawmakers increase education spending. The teachers, most wearing #RedforEd T-shirts, gathered in downtown Phoenix for a rally before marching to the governor’s office nearby, led by a student marching band. “Now it […]

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6 Effective Tips for Marketing Your Freelance Business

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As a freelance business owner, one of the challenges you face is marketing your business. I know. I have a hard time marketing my own business on a regular basis. However, it’s vital to market yourself and get out there — otherwise you end up watching your business eventually wither and die. If you’re having […]

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How to Create a Fullscreen Canvas Experience on Facebook

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Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content is interactive and engaging to keep them looped in. You can, in […]

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Israel Says Secret Files Prove Iran Lied About Nuclear Program

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Iran’s deputy foreign minister, Abbas Araghchi, a top Iranian negotiator of the nuclear agreement, called Mr. Netanyahu’s remarks “a very childish and even a ridiculous play.” In a telephone interview with state-run television, he said Mr. Netanyahu’s presentation was “a prearranged show with the aim of impacting Trump’s decision, or perhaps it is a coordinated […]

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Chief of Staff John Kelly calls ‘BS’ on report he called Trump an idiot

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Ronny Jackson (Alex Brandon / Associated Press) Ronny Jackson, a Navy rear admiral whom President Trump unsuccessfully nominated to lead the Department of Veterans Affairs, will not return to his previous role as the president’s personal physician, a White House official said Sunday. Jackson, who withdrew as Trump’s VA pick last week, will remain on […]

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Market Better Product Launches with Social Media

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Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was even out or what to expect. The same goes for […]

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Life is About Moments of Opportunity

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Cesare Pavese  said…”We do not remember days, we remember moments. The richness of life lies in memories we have forgotten.” Life is all about moments.  Moments we choose and those moments that seemingly choose us.  Whether it’s a first kiss, first car, first day in college or a moment that takes our breath away – […]

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Cart Recovery

Cart Recovery

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Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But […]

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In Conversation With Tom Impallomeni

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As part of our recent Tech Trends research, we spoke the founders of leading tech start-ups to explore how emerging tech trends are reshaping our world. Meet Tom Impallomeni, CEO and Co-Founder of Tribe VR. Tribe VR is an immersive learning platform which harnesses virtual and augmented reality to teach real world skills. So what […]

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How to Use Instagram to Expand Business Reach

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Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users, Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses. Between the perceived decline of organic reach and […]

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US risks trade fight over metals tariffs

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The Trump administration risks igniting a trade battle with Europe just as it’s preparing for tense trade talks in China this week. Trump is considering whether to permanently exempt the European Union and five other countries, including Australia, from tariffs that his administration imposed last month on imported steel and aluminium. The White House provided […]

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Trump Doesn’t Back Down On Remarks About African Nations Or Immigr : NPR

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U.S. President Donald Trump and Nigeria’s President Muhammadu Buhari hold a joint press conference in the Rose Garden of the White House on April 30. Saul Loeb/AFP/Getty Images hide caption toggle caption Saul Loeb/AFP/Getty Images U.S. President Donald Trump and Nigeria’s President Muhammadu Buhari hold a joint press conference in the Rose Garden of the […]

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10 Tactics You Must Use in Your Content Marketing Strategy

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Social media marketing is still cool but there is a new kid on the block. The name…”content marketing“ So when you think about it, what drives traffic on the social web are two key things. Great content in all its multi-media glory and the social networks that distribute it at high velocity. The better the […]

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The Opportunity to be a Leader in Customer Service

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mohamed_hassan / Pixabay A customer’s experience with a business will be at its best during the sale more often than not. From there, the interaction value typically declines as businesses devote more attention to new sales opportunities or upselling. Nowhere is this more evident than in customer service models in which representatives are evaluated based […]

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Snapchat Has New Lenses That Let Users Play AR Games

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Snapchat has introduced a new set of lenses, called “Snappables,” which will let users play augmented reality (AR) games with their contacts. These new lenses can be accessed from the bottom of the screen while in camera mode — the same section where you would go to use other lenses. Each “Snappable” lens behaves differently […]

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How to Make an Engaging Video for Social Media

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Natalie Kaczorowski / Green Buzz Agency Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. But, if you want to cut through the noise on the newsfeed, […]

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Predator sending packages to underage girls at school, authorities say

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ANDALUSIA, Ala. — Authorities in Alabama issued a warning for a potential predator who prosecutors said sent unsolicited packages to two girls in care of their elementary school. The Covington County District Attorney’s Office said in a Facebook post Sunday that the sender also ordered materials for dozens of underage girls in three states. The […]

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Microcontent: What is it and why do you need it?

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What is microcontent? Here’s a demonstration: Microcontent is written copy, imagery and/or video content that can be consumed in 10-30 seconds or less. The end. … The epilogue Had this post closed at “The end,” it would have qualified as microcontent. But you can’t use microcontent to explain microcontent because it leaves too many unanswered […]

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What a combined T-Mobile and Sprint would look like

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After two earlier attempts failed to materialize, T-Mobile and Sprint announced on Sunday that they’ve reached a $26.5 billion merger agreement. If approved, it would combine the third and fourth largest carriers in the United States. The new business would instantly become a much more formidable rival to Verizon and AT&T. Both companies claim that […]

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4 takeaways from Neiman Marcus' awesome mobile app

4 takeaways from Neiman Marcus’ awesome mobile app

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I was in a department store over the weekend and left empty-handed. I couldn’t find anything and eventually opted to go online instead. Writing about “the new luxury landscape” a few days earlier, I learned a lot about Neiman Marcus’ dedication to omnichannel. And I couldn’t stop thinking about that app and how much better […]

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Michelle Wolf Having Been Arrested For Bestiality Is A Fake News Clip

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Photo Credit: Erin Nekervis Michelle Wolf having been arrested for bestiality is a photograph of a fake news clip being circulated on social media. There is no truth behind an image depicting a doctored newspaper article claiming that the comedian was arrested for the disturbing crime. Rather, Wolf has been the subject of many fake […]

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Energy expenditures as a percentage of PCE

Energy expenditures as a percentage of PCE

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by Bill McBride on 4/30/2018 02:09:00 PM Note: Back in early 2016, I noted that energy expenditures as a percentage of PCE had hit an all time low. Here is an update through the March 2018 PCE report released this morning. Below is a graph of expenditures on energy goods and services as a percent […]

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Intro to Kanban Boards, the Highly Visual Project Management Method

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If you’re forever fighting your project management system, Kanban boards are worth a look. “Kanban” — Japanese for “visual signal” or “card” — are card- and column-based project management systems that offer a convenient way to keep teams abreast of a project’s status, from initial design to final deliverables. Kanban boards are easy to set […]

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Iran lied about not pursuing nuclear weapons

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TEL AVIV (Reuters) – Israeli Prime Minister Benjamin Netanyahu said on Monday that Iran had lied about not pursuing nuclear weapons and had continued to preserve and expand its nuclear weapons knowledge after signing a 2015 deal with global powers. “Iran’s leaders repeatedly deny ever pursuing nuclear weapons,” said Netanyahu. “Tonight I’m here to tell […]

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Chicago PMI Increased Slightly in April

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by Bill McBride on 4/30/2018 01:10:00 PM From the Chicago PMI: Chicago Business Barometer Rises to 57.6 in April The MNI Chicago Business Barometer rose 0.2 points to 57.6 in April, up from 57.4 in March, snapping a three-month downward trend. Business activity continued to rise at a solid pace in April, with growth in […]

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IS bombings in Afghanistan kill 25

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KABUL, Afghanistan (AP) — The Latest on violence in Afghanistan (all times local): 9:30 p.m. Two Islamic State suicide bombers have struck in Afghanistan’s capital, killing 25 people, including nine journalists who had rushed to the scene of the first attack. It was the deadliest assault on reporters since the fall of the Taliban in […]

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Is Twitter Worth Your Time? Here’s What New 2018 Data Says About Twitter for Marketing

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Misinformation is spreading like wildfire. On Twitter, it’s no different. Numerous spam accounts and bots plague Twitter. They share false and misleading information, which has negatively impacted user experience. The network is now working to correct some of these problems, but only time will tell with how the network will fare. But if new 2018 […]

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What Can Your Customers Do For You?

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“Ask not what your country can do for you, ask what you can do for your country.” One of JFK’s most famous lines, taken from his 1961 Inaugural Address, has been quoted time and again for a variety of different reasons. Today, I want you to bear with me as I appropriate it for businesses. […]

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6 Best Software Programs For Hassle-Free A/B Testing

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Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and every day. If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web business’ success. You might be […]

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Google Begins Sending Mobile-First Indexing Notifications

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google has started sending emails to notify webmasters that their site has been migrated to mobile-first indexing. The company announced […]

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10 Deadly Sins of Graphic Design [Infographic]

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Digital marketing and graphic design are two of the crucial components of the modern-day marketing mix. With the vast advancement in the field of digital marketing comes new tools and methods in graphic design that helps marketers attract mindshare and stay relevant and fresh amidst the noise of crowded online space. This collision between two […]

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British Home Secretary Amber Rudd has resigned, but Theresa May remains under fire amid immigration scandal

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Amber Rudd resigned as Home Secretary on April 29. (Neil Hall/Epa-Efe/Rex/Shutterstock/Neil Hall/Epa-Efe/Rex/Shutterstock) LONDON — With less than a year to go before Britain exits the European Union — a decision voters made in part to stem immigration — the government is confronting a scandal over its treatment of migrants, both legal and illegal.  Opposition lawmakers […]

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Behind T-Mobile-Sprint Merger, a Race to Keep Up With China in 5G

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It is not just the ultrafast video downloads and web surfing that such networks could provide for consumers. Rather, it is the whole range of future economic and technological opportunities — from self-driving cars to smart cities and factories — that they could open up. “It’s hard to argue that 5G is not key to […]

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YouTube ads found on extremist content channels, reigniting company's brand safety issues

YouTube announces more moves to chip away at TV ad budgets

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For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is […]

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Clint Eastwood Leaving His Estate To President Donald Trump’s 2020 Campaign Is Fake News

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skeeze / Pixabay Clint Eastwood leaving his entire estate to President Donald Trump’s 2020 campaign is fake news. There is no truth to a report that the legendary actor and filmmaker announced that he would be giving away his estate towards the reelection campaign for Trump in 2020. Where did this fake news originate? Daily […]

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3 Warning Signs You’re Optimizing for the Wrong Keywords

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog […]

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Have you got a positioning problem, or a marketing problem?

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How well positioned is your business? Have you got a positioning problem, or a marketing problem? Take the Valuable Test and find out. “You don’t need to compete when you know who you are.” – Bernadette Jiwa Matters of clarity Confidence in business is always a balancing act, isn’t it? When you’re feeling right in […]

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5 Common Multi-Channel Challenges and How to Overcome Them

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Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges […]

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5 habits that could help you live 10 years longer

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Americans could add years to their lives with just a handful of healthy habits, a large, new study suggests. Right now, the typical 50-year-old American can expect to live another 30 to 33 years, according to government statistics. But based on the new study, those who maintain five lifestyle habits could add roughly a decade […]

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"Growth in Texas Manufacturing Rebounds Strongly"

“Growth in Texas Manufacturing Rebounds Strongly”

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by Bill McBride on 4/30/2018 10:37:00 AM From the Dallas Fed: Growth in Texas Manufacturing Rebounds Strongly Texas factory activity rose markedly in April after posting slower growth in March, according to business executives responding to the Texas Manufacturing Outlook Survey. The production index, a key measure of state manufacturing conditions, increased 11 points to […]

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How the Sprint Deal is a Feather in T-Mobile C.E.O.’s Cap: DealBook Briefing

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But from that, Mr. Legere sought to change the way U.S. wireless providers did business: • Lowering prices • Ending some long-term contract requirements • Offering unlimited data plans “The company took off like a rocketship and has sustained that momentum ever since the AT&T merger was blocked,” the analyst Craig Moffett of the research […]

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CMA Member Exclusive Discount on VR & AR Training

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CMA Member Exclusive Discount on VR & AR Training April 30th, 2018 Virtual Reality (VR) and Augmented Reality (AR)1 Day Training MasterclassLondon Fri 29th June Background to this workshop By 2021, the combined market size of augmented and virtual reality is expected to reach 215 billion U.S. dollars. All around us we are now seeing examples […]

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Comedy Central Firing Michelle Wolf And Apologizing To Sarah Huckabee Sanders Is Fake News

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Photo Credit: Erin Nekervis Comedy Central firing Michelle Wolf and apologizing to Sarah Huckabee Sanders is fake news. There is no truth to a report that the comedy channel had fired Wolf for her jokes stemming from the White House Correspondents’ Dinner and then issued an apology to the White House Press Secretary. Wolf’s performance, […]

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Pending Home Sales Index Increased 0.4% in March, Down 3.0% Year-over-year

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by Bill McBride on 4/30/2018 10:05:00 AM From the NAR: Pending Home Sales Move Up 0.4 Percent in March Pending home sales inched higher for the second consecutive month in March, but unrelenting inventory constraints once again kept overall activity below year ago levels, according to the National Association of Realtors®. The Pending Home Sales […]

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How to Create a Foundation of Enterprise SEO

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); In my SEO worldview, there is a distinct strategy and playbook for enterprise SEO that is different than what works […]

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Travel Content Marketing 2018: Top Trends + Takeaways

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Travel content is meant to inform and inspire, giving people the tools and boost they need to finally book that trip they’ve been meaning to take, whether it’s a weekend getaway or a month-long adventure. But the brochures, travel agents, and even websites of yesteryear just don’t cut it with today’s consumers. In 2018, the […]

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