Month: May 2018

Erin Balsa is the boss you wish you had

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Erin has a tattoo on her leg of a cupcake that says “Cover-Up.” The story behind that one? It hides an “ugly tattoo” that teenaged Erin thought was a good idea. Her friend who owns a tattoo shop in Providence agreed to cover it for free, on the condition that she let him do something […]

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Have we reached peak smartphone and what does that mean for marketers?

Have we reached peak smartphone and what does that mean for marketers?

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Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of […]

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What Drives the Automotive Aftermarket’s Online Shoppers

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E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by UPS and comScore, 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase […]

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Employment Report, Auto Sales, ISM Manufacturing, Construction Spending

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by Bill McBride on 5/31/2018 06:58:00 PM My May Employment Preview Goldman: May Payrolls Preview Friday:• At 8:30 AM ET, Employment Report for May. The consensus is for an increase of 185,000 non-farm payroll jobs added in May, up from the 164,000 non-farm payroll jobs added in April. The consensus is for the unemployment rate […]

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What It Is and How Your Nonprofit Can Use It

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Breaking news always gets attention, and savvy organizations have learned how to hop on the bandwagon to bring some of that attention their way. A British Columbia chiropractor took advantage of news of a tremendously snowy winter, creating a video showing local residents how to shovel snow without injuring their backs. Oreo cookies capitalized on […]

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How to End an Engagement With a Freelancer on Good Terms

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Shutterstock Maybe it’s you, maybe it’s them. Whatever the situation, circumstances have changed and you have decided that you’d like to end an engagement with a freelancer you’ve been working with. What can you do to leave your relationship in a good place? First, get over your guilt Ending any relationship can be tough. But, […]

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The Leadership Book Every Executive Must Read: “Team of Teams”

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NewsCred CEO and Co-founder Shafqat Islam on the leadership book every executive needs to read. I make every member of my executive team read “Team of Teams: New Rules of Engagement for a Complex World,” by retired U.S. Army General Stanley McChrystal. I also encourage managers of all levels at NewsCred to read the book as it […]

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7 Ways To Add Automation Into Your Email Workflow—Litmus Software, Inc.

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May 31, 2018 By Kayla Lewkowicz Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily leave room for mistakes. It doesn’t have to be that way. A variety of tools exist for email marketers and developers to automate their email workflow, allowing you to […]

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10 Awesome Animated Recruitment Explainer Videos

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Recruitment is one of those services we’ve all used, but which we quickly forget about when we’re safe and secure in our cushy jobs. Anyone who has considered a change in career, or wants to find better opportunities in a different environment, knows how difficult it can be to find something suitable. Where do we […]

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How to Craft a Customer Satisfaction Guarantee that Builds Trust and Increases Sales

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A strong customer satisfaction guarantee reverses risk. Your guarantee, then, is a statement of confidence. It removes the risk from the customer and places it squarely on you. If the product doesn’t satisfy, the customer doesn’t lose. You do. People know you’ll only be willing to do that if you’re absolutely sure your product is […]

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Providing Effective Feedback to Help Your Employees Grow

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Getting the best out of employees remains a strategic focal point for managers. With a team that can grow and adapt to excel, a manager can truly bring out the potential of their team. That is not always easy, and there are challenges to be addressed in developing your employees. One part of your strategy […]

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Understanding Performance Is Key To Increasing Chances At Success

Understanding Performance Is Key To Increasing Chances At Success

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It’s an exciting time for basketball fans nationwide, with the finals set to begin today. Fans have been waiting for this moment all season long—and anticipation continues to build. To add to the fun, Adobe, CMO.com’s parent company, is opening up its Adobe Analytics solution as part of its Defend With Data campaign. This will […]

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A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

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Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – and thus your conversion funnel – isn’t that great. Carts get abandoned […]

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How Long it Takes for a Link to Affect Rankings

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); }); } } }); }); Someone asked me if it was true that it takes around three months for Google to assign value to a […]

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Calculated Risk: Goldman: May Payrolls Preview

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by Bill McBride on 5/31/2018 03:02:00 PM A few brief excerpts from a note by Goldman Sachs economist Spencer Hill: We estimate that nonfarm payrolls increased 205k in May, 15k above consensus. While labor supply constraints often weigh on May job creation when the labor market is beyond full employment, we believe strong jobless claims […]

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Donald Trump Ordering C-SPAN to Pick Up Cancelled ABC Sitcom ‘Roseanne’ Following Star’s Racist Tweet Is Satire

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Flickr Reports that President Donald Trump ordered C-SPAN to pick up the canceled ABC sitcom “Roseanne” are false. The president did not demand that the cable network produce a second season following Roseanne Barr’s racist tweet—the ridiculous rumor stemmed from a satire blog. The fake claim originated on Breaking Burgh, a website that publishes satirical […]

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Merriam-Webster Chief Digital Officer Lisa Schneider

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The Social Club is Contently’s new Q&A series. Every month, social media editor Tallie Gabriel will talk with the people behind the most creative, notable, and successful social media accounts. If you follow Merriam-Webster on Twitter, you may be a language nerd like me. Or maybe you took notice during the 2016 election, when the […]

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How to Prevent Your Team From Self-Sabotaging

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No matter how foolproof you think your operations are, human error will always pose a threat. Heck, it’s already responsible for 52% of security and data breaches, was the root cause of a host of famous tragedies, and can strike at any time. But what exactly is human error, and how can we limit its […]

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Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

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It’s an uncomfortable truth in the marketing world that most of those coveted leads go nowhere. According to Marketing Sherpa, nearly 80% of new leads never become sales and Marketo even claims that up to 50% of lead generation budgets are wasted on leads that are never even contacted. It’s a Sisyphean task to personally […]

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What Is Employer Branding ?

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Simply put your employer brand is your companies reputation as a great place to work. It can include elements such as your companies culture, values, testimonials from current employees , benefits and more. An employer brand provides candidates with a glass window into your companies culture showing candidates what it is like to work there […]

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Google Brings ‘Optimize’ Integration to New AdWords Experience

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize […]

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Driving Mobile Engagement

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Following on from last weeks blog on Web Engagement in our Multi-Channel Engagement series, this week we will focus on Mobile Engagement. As previously mentioned in our Web Engagement blog, getting your message heard is more of a challenge when everyone is shouting at the same time, about the same things. Utilising all engagement channels […]

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Calculated Risk: May Employment Preview

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by Bill McBride on 5/31/2018 12:19:00 PM On Friday at 8:30 AM ET, the BLS will release the employment report for May. The consensus, according to Bloomberg, is for an increase of 190,000 non-farm payroll jobs in May (with a range of estimates between 155,000 to 220,000), and for the unemployment rate to be unchanged […]

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AWS Announces General Availability of Amazon Neptune

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Amazon Web Services (AWS)  rolled out its graph database service in a number of egions including US East (N. Virginia), US East (Ohio), US West (Oregon), and EU (Ireland) on Wednesday. Called “Amazon Neptune,” it is one of several offerings introduced during the company’s annual developer event last November. Database technology may be a debatable segment of […]

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This Machine Learning Algorithm Identifies you by your Walking Style

This Machine Learning Algorithm Identifies you by your Walking Style

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Overview This AI system can identify people based on their gait and walking styles The researchers collected data from 127 unique individuals; this included approximately 20,000 footstep signals The final model gave an accuracy of almost 100%! (There was a 0.7 error rate)   Introduction The only ways of practically identifying people was either by […]

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Just Tell Me All the Bad Stuff

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Many years ago I was asked to evaluate a speech for a Toastmasters event where the speaker was preparing for the regional championship. Winning at this level meant he would go onto to the international level. It was a big stepping stone. The speaker asked us to do him a favor before he got started. […]

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Content Creation for Beginners? – Content Marketing Association

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Content Creation for Beginners? May 31st, 2018 Marketers know content creation offers a wealth of benefits – for attracting audiences, developing a brand, increasing sales and standing out in the busy and ever-evolving internet. But as the demand for content grows, it’s important to know how to create useful assets that will prove valuable to […]

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Walmart May Bring Customer Service Drones to Its Stores Soon, Retailer Files Patents

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Walmart has always been known to push boundaries. The company is continuing this innovative culture with its recent filing of patents for keeping track of inventory, a store drone and other technologies aimed at changing how customers shops. Walmart is no stranger to filing patents. The company has reportedly filed 1,400 patents since 2009, all […]

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Moving From Gimmick to Strategy

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Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made the move to the mainstream. And brands have taken notice. Deloitte identified that almost 90 percent of companies with annual revenues of $100 million to $1 […]

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How Gamification Can Propel Your Chances Of Hiring The Right Talent

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rawpixel / Pixabay Gamification is fast becoming a popular and widely used buzzword in the corporate world. Its application has benefited several industries, numerous functions and thousands of talented individuals. However, there still are some who don’t truly understand how to leverage the benefits of gamification to fulfill their corporate strategies. Putting their doubts to […]

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6 Digital Strategy Pitfalls to Avoid

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mohamed_hassan / Pixabay Digital marketing is transforming the way businesses operate. Along with transformation comes new problems and new roadblocks, most of which are tied to the fact that the online world is always changing, and at a rapid pace. New software, devices, and trends all mean that it can be a struggle to stay […]

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How to Monetize Your Expertise and Thrive

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Marketing Podcast with Dorie ClarkPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income […]

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Bing Ads rolls out In-Market Audiences to all US advertisers

Bing Ads rolls out In-Market Audiences to all US advertisers

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Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals […]

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Pending Home Sales Index Decreased 1.3% in April, Down 2.1% Year-over-year

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by Bill McBride on 5/31/2018 10:03:00 AM From the NAR: Pending Home Sales Lose Steam in April, Decline 1.3 Percent After two straight months of modest increases, pending home sales dipped in April to their third-lowest level over the past year, according to the National Association of Realtors. All major regions saw no gain in […]

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How to Explode Traffic with the Right Content

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); “Content is king” is a phrase that gets bandied around the web an awful lot. I’ve written before about how […]

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What marketers can learn from Marcus Aurelius

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There might be dark times ahead for marketers. Perhaps the Ancient Roman philosophy of stoicism is what we need to pull through. There’s a storm brewing Marketing budget growth continued to lose momentum in the first quarter of 2018. Main media advertising (TV, radio, etc) fell for the second time in five years and while […]

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3 Ways to Use Pinterest Secret Boards in Your Business

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If you have hesitated when it comes to using Pinterest within your business, recent statistics prove this social media powerhouse is worth a second  look. With over 25 million active users, Pinterest has drawn a larger crowd in a shorter amount of time than any other social network. Often referred to as a virtual pin board, the […]

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What Happens After The Conversion? How To Optimize Your Marketing Campaigns For Higher Quality Leads |

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How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened with a campaign I ran […]

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Barack Obama Thanking Donald Trump For Taking Blame For Immigrant Children Photos Is Satire

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Photo Credit: U.S. Air Force Staff Sgt. Marianique Santos Barack Obama calling President Donald Trump thanking him for taking the blame regarding the photographs of immigrant children seen at a temporary holding facility and processing center is satirical news. There is no truth to a report that the former U.S. president personally contacted Trump in […]

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Personal Income increased 0.3% in April, Spending increased 0.6%

Personal Income increased 0.3% in April, Spending increased 0.6%

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by Bill McBride on 5/31/2018 08:39:00 AM The BEA released the Personal Income and Outlays report for April: Personal income increased $49.5 billion (0.3 percent) in April according to estimates released today by the Bureau of Economic Analysis. Disposable personal income (DPI) increased $60.9 billion (0.4 percent) and personal consumption expenditures (PCE) increased $79.8 billion […]

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3 Things Every New Blogger Needs to Do…Right Now

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Your blog is a powerful online resource. It can build personal brand visibility, authority, and credibility. Whether you are a new blogger or just looking to crank up your results, my interview with Donna Merrill will give you three quick tips to implement right now. But first, let me introduce you to Donna. She’s an Internet Marketing […]

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How to use Econsultancy’s B2B Customer Journey Mapping Canvas

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Last year I put together Econsultancy’s practical guide to account-based marketing (ABM). With many B2B marketers frustrated and exhausted by generating lots of leads for sales, ABM has emerged as an alternative approach. While putting the guide together, one area I wanted to address is the need for marketers to ensure they match the right content […]

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What Job Should You Take? (Not an Easy One)

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Do you want to maximize your growth potential? If you are looking for a new job, do you know which job you should take? Definitely, not the easy one. In this video, I give you my reasons why you should not take the next “easy job” and what to look for during your job search. […]

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Web Less Mobile Friendly in 2018 than 2017

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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly […]

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Venture Capital Could Be an Answer for Startup Founders

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An entrepreneur can go in a number of different directions in raising money to launch a business, or in building a fledgling operation into something bigger. One option that can be worth exploring is working with a venture capitalist firm. These investors provide financing — larger amounts than what would typically come from angel investors […]

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How to Create Visual Content Your Audience Will Love

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Frustrated trying to grab the attention of your online audience? Looking for a better way to boost awareness and improve brand recognition? You need to incorporate visual marketing! Designing a seamless visual strategy establishes brand consistency and consistency breeds trust. It also allows you to stand out online. And in a sea of social media noise, […]

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Confusion, chaos in the GDPR’s first week

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The GDPR hasn’t even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy. Here are the headlines you need to know about as the impact of the GDPR starts being felt. Complaints have already been filed against tech’s […]

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Oops (502) – Content Marketing Institute

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Maybe you were looking for some of our most popular content? Templates are one of the most viewed resources on CMI. Here is a popular collection. Subscribe to our free print publication for marketing leaders delivered directly to you. Learn more about the largest content marketing event on the planet. Source link

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