Category: A/B Testing

5 ways to optimize your email outreach with AI

5 ways to optimize your email outreach with AI

By admin 4 0

Artificial Intelligence (AI is) on the rise, with consumers and businesses alike. 77% of consumers already use an AI-powered device, and 72% of business leaders view AI as a competitive advantage. In fact, 87% of marketers are currently using AI to improve their email marketing efforts. What is AI, and how is it relevant to […]

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How Netflix personalizes title images

How Netflix personalizes title images

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The visual cortex takes up 30% of the human brain, so people naturally process images 60,000 times faster than text. As a result, we’re all guilty of judging books by their covers, which is a crucial element of Netflix’s engagement strategy. Netflix has a seemingly unlimited supply of content, which can be a double-edged sword. […]

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Q+A with Subway’s Chad Sanderson

Q+A with Subway’s Chad Sanderson

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When you think of ecommerce, lunch is probably not the first thing that comes to mind. But in today’s world, where our smartphones are rarely out of arm’s reach, people purchase pretty much every product online. Including sandwiches. Subway, the world’s largest restaurant chain with nearly 45,000 locations worldwide, certainly understands this. Chad Sanderson, Experience Optimization […]

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How to Segment A/B Test Results to Find Gold

How to Segment A/B Test Results to Find Gold

By admin 6 0

You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not. If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a […]

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How to Use A/B Testing and Personalization Best Together

How to Use A/B Testing and Personalization Best Together

By admin 8 0

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]

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