Category: A-From MTT

LiveRamp brings its search targeting to Bing Ads

LiveRamp brings its search targeting to Bing Ads

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Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. IdentityLink is LiveRamp’s people-based identity resolution service. With Google’s Customer Match, a brand can target customers with ads in Google Search results. […]

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NYIAX partners for the first outside instance of its patent-pending asset exchange

NYIAX partners for the first outside instance of its patent-pending asset exchange

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Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante […]

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Moltin launches first web-based self-checkout at apparel retailer Stance

Moltin launches first web-based self-checkout at apparel retailer Stance

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Self-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use the store’s kiosks. Boston-based e-commerce provider Moltin has now launched with clothing retailer Stance what the companies said is the first instance of a retailer offering a self-checkout solution that is entirely […]

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UK-based Volume releases tool for marketers to train NLP engines

UK-based Volume releases tool for marketers to train NLP engines

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Natural Language Processing engines are becoming common tools in marketing applications like chatbots, but they require training. UK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training and Testing-as-a-Service platform for natural language data models.” The platform — called QBox — helps marketers test whether […]

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IAB Tech Lab unveils a proposed Ads.txt for mobile apps

IAB Tech Lab unveils a proposed Ads.txt for mobile apps

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Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next […]

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JLINC launches an open consent-managing protocol

JLINC launches an open consent-managing protocol

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There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called JLINC offers another choice. Developed over the last three years, the protocol was launched May 25, the day that the consent-requiring General Data Protection Regulation (GDPR) went into effect. A […]

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The story of data, Part 5: Where are we going?

The story of data, Part 5: Where are we going?

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Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. […]

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Taking aim at Facebook & others: Apple says it is 'shutting down' tracking from Like & Share buttons and conversation platforms

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

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Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple shrugged at industry pushback that […]

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LiveRamp adds outside quality scoring to its third-party data marketplace

LiveRamp adds outside quality scoring to its third-party data marketplace

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For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes […]

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Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape

Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape

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When clouds take over, all the weather patterns change. That’s the clear subtext in the trends mapped out in this year’s version of the Internet Trends 2018 presentation from Kleiner Perkins Caufield Byers’s venture capitalist Mary Meeker, presented at Code Conference Wednesday. She points to the adoption of cloud computing — notably, the launch of […]

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California ballot measure could become 'America's GDPR'

California ballot measure could become ‘America’s GDPR’

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Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present […]

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After GDPR, here come the Unintended Consequences

After GDPR, here come the Unintended Consequences

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It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins today — will […]

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Google to join IAB Europe's Transparency and Consent Framework

Google to join IAB Europe’s Transparency and Consent Framework

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Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first reported by AdExchanger. The framework is designed in part to allow advertisers and publishers to […]

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WFA demands that advertisers take actions that promote 'a better marketing ecosystem'

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

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The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and […]

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Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

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At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual […]

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Dialpad buys TalkIQ and adds AI to UberConference and other services

Dialpad buys TalkIQ and adds AI to UberConference and other services

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Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week it has acquired TalkIQ, which provides real-time speech recognition. The resulting combination, Dialpad said, will allow it to deliver VoiceAI that provides actionable intelligence from conversations as they happen. Although Dialpad previously offered voice-to-text transcripts of voice mail, this […]

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First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

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In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the […]

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Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

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iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty […]

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Billboard-measuring Geopath enters the 21st century with new geolocation platform

Billboard-measuring Geopath enters the 21st century with new geolocation platform

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As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness. This week, a 75-year-old nonprofit organization, Geopath, is releasing a new Insights Suite that is trying to bring more order […]

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As GDPR approaches, marketers are moving away from their reliance on third-party data

As GDPR approaches, marketers are moving away from their reliance on third-party data

By admin 3 0

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is […]

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Managing martech relationships: Partnerships and agility in marketing

Managing martech relationships: Partnerships and agility in marketing

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In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s evolution, we’ll see a much-needed consolidation. It’s already happening, not only through mergers and acquisitions, but also as brands begin to realize the […]

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Augmented reality games: Will this summer’s releases be booms or busts?

Augmented reality games: Will this summer’s releases be booms or busts?

By admin 3 0

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World Alive and The Walking Dead: Our World. All those games […]

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Identity is having its moment, but most martech isn't ready

Identity is having its moment, but most martech isn’t ready

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Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity. Click to enlarge And it’s about time. [Read the full article on MarTech Today.] Opinions […]

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You vs. data: Where people fit in modern retail marketing strategy

You vs. data: Where people fit in modern retail marketing strategy

By admin 3 0

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But here’s the rub: If every data point doesn’t track to a business […]

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Sprinklr adds AI to its customer experience platform

Sprinklr adds AI to its customer experience platform

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Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition. It initially tackles […]

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

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Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year ago. […]

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NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

By admin 2 0

NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for […]

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MarTech Today's GDPR guide for marketers is now available

MarTech Today’s GDPR guide for marketers is now available

By admin 5 0

As the May 25, 2018, deadline for compliance with the General Data Protection Regulation (GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything. GDPR is a sweeping set of new data privacy rules that govern the collection and use of […]

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Facebook to change terms of service for members outside Europe ahead of GDPR

Facebook to change terms of service for members outside Europe ahead of GDPR

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Facebook will change the way it administers its terms of service (TOS) for 1.5 million users in Africa, Asia, Australia and Latin America, the company confirmed today. Though users in those territories previously agreed to TOS dictated by the company’s corporate entity in the EU nation of Ireland, now they must legally agree to be bound […]

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Bottos launches a marketplace for data to train AI models

Bottos launches a marketplace for data to train AI models

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Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an […]

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Here are some more misconceptions about GDPR

Here are some more misconceptions about GDPR

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There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier, director of governance, risk and […]

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How GDPR may help drive blockchain usage for content

How GDPR may help drive blockchain usage for content

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The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about by the EU General Data Protection Regulation (GDPR). GDPR is designed to protect consumers and change the way companies approach consumer data. Though GDPR doesn’t address data about content and its provenance, […]

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Where software innovation is needed today: Martech

Where software innovation is needed today: Martech

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A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold software to publishers and loved the challenge of helping to invent a new industry. But as the market matured and his company was acquired, and then was acquired again, he realized that […]

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Solving for cross-device complexity with multi-touch attribution

Solving for cross-device complexity with multi-touch attribution

By admin 3 0

I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy. As marketers, we have more ways to […]

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Oracle adds clouds for analytics, segmentation and loyalty

Oracle adds clouds for analytics, segmentation and loyalty

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Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience segmentation and loyalty programs. Oracle Infinity is the first web/app analytics capability for the company. It is designed to unify real-time behavioral and transactional data and allow it to be utilized in its consumer-focused marketing platform Responsys […]

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Sendwithus launches GDPR-compliant, cloud-based email CMS

Sendwithus launches GDPR-compliant, cloud-based email CMS

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Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,” […]

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Survey: Chasm exists between brands and consumers on data privacy

Survey: Chasm exists between brands and consumers on data privacy

By admin 7 0

Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being […]

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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

By admin 4 0

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made its platform available late last year in a non-programmatic version for a test project with […]

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9 steps you can take now to get prepared for GDPR

9 steps you can take now to get prepared for GDPR

By admin 8 0

If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which […]

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#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

By admin 4 0

I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day grind, heads down. Physicist, cosmologist and author Stephen Hawking died last month. There are so many lessons we can take from his legendary life and impact on society. Upon reflection, a […]

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Outbrain partners with Telaria to offer video ads

Outbrain partners with Telaria to offer video ads

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Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content discovery platform’s first sustained offering of outstream video ads. Outbrain’s grid of recommended stories appears as thumbnails underneath a site’s stories, providing “other content you may like.” The video ad will appear above or below the […]

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How AI and CLV help app marketers drive business growth

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

By admin 6 0

Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]

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Building an AI mindset: Time to identify and develop skill sets now

Building an AI mindset: Time to identify and develop skill sets now

By admin 4 0

The more I’ve had the opportunity to explore this concept of the martech mindset, the more I’ve realized how important it is that we shift our thinking to view artificial intelligence (AI) as an evolution rather than as a revolution. Artificial intelligence, once an abstract, futuristic concept, is now a reality, so this needs to […]

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Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

By admin 5 0

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as […]

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PageFair on IAB consent framework: ‘Violates GDPR’

Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’

By admin 3 0

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial […]

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