Category: A-Post to MarTech Today

Twitter announces changes to improve users' experiences

Twitter announces changes to improve users’ experiences

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Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday. “We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward,” Keith Coleman, Twitter’s vice […]

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Australian privacy regulators examining Google's Android location-data collection

Australian privacy regulators examining Google’s Android location-data collection

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European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet […]

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Facebook unveils new analytics features, including a tool to track the omnichannel journey

Facebook unveils new analytics features, including a tool to track the omnichannel journey

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Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action […]

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YouTube ads found on extremist content channels, reigniting company's brand safety issues

YouTube announces more moves to chip away at TV ad budgets

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For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is […]

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Survey: Chasm exists between brands and consumers on data privacy

Senators introduce privacy “bill of rights” to protect consumer data

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Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook […]

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

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YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” […]

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Facebook moves to 'fix' the News Feed by de-emphasizing commercial content

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

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Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and […]

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Apple iOS 11.3: Business Chat and privacy as a marketing tool

Apple iOS 11.3: Business Chat and privacy as a marketing tool

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Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business […]

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Why are marketers talking about taking agency services in-house?

Why are marketers talking about taking agency services in-house?

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Late last year, the Association of National Advertisers reported that some 35% of marketers have already brought programmatic in-house, a dramatic increase from the 14% reported in 2016. And that’s just a start. Marketers have their eyes on a host of services once outsourced to their agencies: social media marketing, data management, strategic planning, message […]

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Placed introduces 'Placed Insights' to educate the market about location data

Placed introduces ‘Placed Insights’ to educate the market about location data

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Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see the value of location intelligence and boost the entire industry. Shim said that Placed has […]

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A final call? Unilever threatens to pull ads from platforms swamped with 'toxic' content

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

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Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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