Category: A-Post to Search Engine Land

Ask the #SMXperts series - Advanced audience targeting

Ask the #SMXperts series – Advanced audience targeting

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The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is the biggest change in paid […]

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Digital advertising's opportunities & threats from Mary Meeker's Internet Trends report

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

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Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem. Opportunities The time we spend on our connected devices keeps […]

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DoubleClick Bid Manager opens up digital audio ad buying globally

DoubleClick Bid Manager opens up digital audio ad buying globally

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As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US […]

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Google is testing ads in its app Feed

Google is testing ads in its app Feed

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Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google […]

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Attention + intensity: Tips for navigating the new age of media strategy

Attention + intensity: Tips for navigating the new age of media strategy

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As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer […]

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Google announces ads updates for app developers at Google I/O

Google announces ads updates for app developers at Google I/O

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With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion […]

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YouTube ads found on extremist content channels, reigniting company's brand safety issues

YouTube announces more moves to chip away at TV ad budgets

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For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is […]

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7 ways protections for online content are being eroded

7 ways protections for online content are being eroded

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Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society. In the […]

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YouTube ads found on extremist content channels, reigniting company's brand safety issues

YouTube ads found on extremist content channels, reigniting company’s brand safety issues

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After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North Korean propaganda content. A number […]

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SMB marketing survey finds only 3% use outside agency or vendor

SMB marketing survey finds only 3% use outside agency or vendor

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BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates. The report offers a snapshot of tactics and attitudes […]

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YouTube's new TrueView for reach format makes bumper ads skippable

YouTube’s new TrueView for reach format makes bumper ads skippable

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On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach […]

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Google News Initiative kicks off with Subscribe With Google, other efforts

Google News Initiative kicks off with Subscribe With Google, other efforts

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Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers, called the Google News Initiative. It builds on several of the […]

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Quora's ad pixel now supports multi-event conversion tracking

Quora’s ad pixel now supports multi-event conversion tracking

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Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against […]

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Google says 100+ ad networks support AMP, releases 3rd-party technology support

Google says 100+ ad networks support AMP, releases 3rd-party technology support

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Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a year-in-review post. The company also released Real-Time Config to enable publishers to integrate third-party technology […]

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YouTube sees 80% lift in people watching sports highlight videos during the last year

YouTube sees 80% lift in people watching sports highlight videos during the last year

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In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the […]

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