Category: Accelerated Mobile Pages (AMPs)

Do or die? Session recap from SMX West

Do or die? Session recap from SMX West

By admin 7 0

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow. […]

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Google says 100+ ad networks support AMP, releases 3rd-party technology support

Google says 100+ ad networks support AMP, releases 3rd-party technology support

By admin 5 0

Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a year-in-review post. The company also released Real-Time Config to enable publishers to integrate third-party technology […]

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Instapage launches first landing page platform with AMP

Instapage launches first landing page platform with AMP

By admin 4 0

Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The San Francisco-based company said it has worked with Google to offer this format for mobile landing pages. Backed by Google, AMP is an open-source project to create faster loading speeds for webpages […]

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Will AMP improve your rankings? How to set up an AMP test

Will AMP improve your rankings? How to set up an AMP test

By admin 4 0

Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one. AMP pages are built for speed — so when you consider Google’s recent announcement that page speed will become a mobile ranking factor later this year, right around the same time the […]

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