Category: Accelerated Mobile Pages

Ask the #SMXperts: Going All-In On AMP

Ask the #SMXperts: Going All-In On AMP

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The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul Shapiro, with an introduction from moderator Michelle Robbins. Michelle Robbins Google announced it’s AMP (Accelerated Mobile Pages) project 2 […]

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Parallel tracking offers a page-speed improvement for AdWords advertisers

Parallel tracking offers a page-speed improvement for AdWords advertisers

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While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been something of a tradeoff because the technical processes involved could slow down page-loading time. Now, with this week’s parallel tracking announcement, this tradeoff may no longer be a factor for AdWords advertisers. If your AdWords account leverages […]

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Common mistakes and quick fixes to improve poky page speed

Common mistakes and quick fixes to improve poky page speed

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There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A recent Google study shows that 53 percent of mobile site visitors will abandon a website […]

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Do or die? Session recap from SMX West

Do or die? Session recap from SMX West

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The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow. […]

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Google News Initiative kicks off with Subscribe With Google, other efforts

Google News Initiative kicks off with Subscribe With Google, other efforts

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Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers, called the Google News Initiative. It builds on several of the […]

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Google says 100+ ad networks support AMP, releases 3rd-party technology support

Google says 100+ ad networks support AMP, releases 3rd-party technology support

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Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a year-in-review post. The company also released Real-Time Config to enable publishers to integrate third-party technology […]

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How Airbnb is putting AMP at the core of its digital strategy

How Airbnb is putting AMP at the core of its digital strategy

By admin 5 0

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices. Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick […]

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