Category: Accountable Innovation

How to Create Content That Actually Performs, According to the GM of Vox Creative

How to Create Content That Actually Performs, According to the GM of Vox Creative

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Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. Its high-quality branded documentary series, like “Two-a-Days” for Russell Athletics, integrate well into Vox’s portfolio of sites. Most notably, the work […]

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The Secret to Measuring the ROI of Brand Sentiment

The Secret to Measuring the ROI of Brand Sentiment

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If you’re a marketer with a pulse and a subscription to Ad Age, you’ve heard that great content is the key to building relationships with your target audience. But amidst all the top-of-funnel engagement metrics, lead attribution data, and fancy Powerpoints designed to convince our bosses to double our content marketing budgets, one question often […]

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10 Insightful Conversations About the Future of Content

10 Insightful Conversations About the Future of Content

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This summer, I jumped at my first opportunity to head to Cannes. The awesome folks at Index Exchange invited me to host their video studio and interview ad-tech leaders over the course of the five-day festival, which gave me a convenient excuse to buy aviators and white pants. Things got really interesting, though, about one […]

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