Category: ad agency

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

By admin 3 0

We’ve written a lot about blockchain, the technology that makes Bitcoin possible without any centralized authority. The underlying theme has been its tremendous potential to impact our industry. However, there’s a catch: You should probably understand how blockchain works first. AdLedger, a non-profit consortium building and implementing blockchain standards for digital advertising, is dedicated to making […]

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