Category: ad inventory

5 reasons CMOs should get behind ads.txt

5 reasons CMOs should get behind ads.txt

By admin 3 0

In 2017, the ad industry was finally forced to start addressing the issue of digital ad fraud in a big way. One of the most meaningful efforts so far is an IAB standard called ads.txt. Ads.txt stands for “Authoritzed Digital Sellers” and aims to increase transparency in the programmatic advertising ecosystem. The method allows publishers […]

READ MORE
Show Buttons
Hide Buttons