Category: ad targeting

The meteoric rise of mobile ad fraud

The meteoric rise of mobile ad fraud

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It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report from mobile measurement company Adjust found that mobile ad fraud doubled year-over-year during the first […]

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Personalized video and the future of marketing

Personalized video and the future of marketing

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By the time you’ve finished reading this sentence, 30 hours of videos will have been uploaded to YouTube. It sounds like a lot (well, it is a lot) but people can’t get enough video content. As of February, YouTube users were watching nearly 1 billion hours of videos per day. At the same time, personalization […]

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