Category: adtech

Crypto ad-tech: Is the time right?

Crypto ad-tech: Is the time right?

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One of the things we tracked in the Blockchain MarTech Landscape is the growth of crypto-first alternatives to existing tools, technologies, and platforms. Though it may not be the first, it is probably the biggest prize in the Crypto MarTech space, namely Crypto AdTech. One of the things we tracked in the Blockchain MarTech Landscape […]

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Marketing in the moment: Engaging with modern consumers

Marketing in the moment: Engaging with modern consumers

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Pushing more ads is not the answer; marketers need to get smarter about their approach to deliver personalized experiences at scale. The right AI technology can make the difference, but what should marketers be looking for in solutions aimed to optimize customer experience? Content produced in association with [24]7.ai With an increasing percentage of the global […]

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