Category: advertising

Crypto ad-tech: Is the time right?

Crypto ad-tech: Is the time right?

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One of the things we tracked in the Blockchain MarTech Landscape is the growth of crypto-first alternatives to existing tools, technologies, and platforms. Though it may not be the first, it is probably the biggest prize in the Crypto MarTech space, namely Crypto AdTech. One of the things we tracked in the Blockchain MarTech Landscape […]

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Blockchain opens door to smarter decentralized digital advertising

Blockchain opens door to smarter decentralized digital advertising

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Digital advertising is so pervasive because it is the easiest and most effective way that companies can monetize their content. Although users have adjusted to the fact that advertisements are ever-present online, they’ve had more trouble with the recent privacy breaches highlighted by scandals involving Facebook and Cambridge Analytica. However, there is some good news […]

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6 ways HQ Trivia could open up to advertisers

6 ways HQ Trivia could open up to advertisers

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We play HQ Trivia every day at 3. Around 3:08, we Google in unison and say something along the lines of, “A giraffe only sleeps 30 minutes a day. Looks like we’re all out…” Then we talk about how HQ Trivia doesn’t have any advertising and speculate: What if it did? Given the game’s popularity […]

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ClickZ's Super Bowl LII winners, with a technology twist

ClickZ’s Super Bowl LII winners, with a technology twist

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Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad Meter and Amobee Brand Intelligence’s analysis, and declare winners (and losers) based on the public’s perception. But over the […]

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Q+A with Avocados From Mexico's Head of Digital Marketing Ivonne Kinser

Q+A with Avocados From Mexico’s Head of Digital Marketing Ivonne Kinser

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Coming into the Super Bowl, Avocados From Mexico is in arguably the most unique position of any advertiser. Produce is a category with very little brand awareness and Avocados From Mexico only sells one product. Oh, and they have virtually no competitors. For part of the year, including now, Mexican avocados are the only ones […]

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Why MasterCard sees itself as a technology company first

Why MasterCard sees itself as a technology company first

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During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of everything MasterCard does because he’s aware that the world is continuously moving in that direction. And with that in mind, he declares storytelling, a core […]

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Personalized video and the future of marketing

Personalized video and the future of marketing

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By the time you’ve finished reading this sentence, 30 hours of videos will have been uploaded to YouTube. It sounds like a lot (well, it is a lot) but people can’t get enough video content. As of February, YouTube users were watching nearly 1 billion hours of videos per day. At the same time, personalization […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

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As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

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It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

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Advertising Your Small Business: Small Budget, Big Results

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If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else. Here are a few things to consider when creating your advertising plan. 1. Define your goals […]

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AdWords for Local Businesses

AdWords for Local Businesses

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We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything you do because that’s what’s going […]

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How to Acquire Customers with Facebook’s New Messenger Ads

How to Acquire Customers with Facebook’s New Messenger Ads

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Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these […]

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Increased transparency and increased trust

Increased transparency and increased trust

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In just six months, the General Data Protection Regulation (GDPR) officially goes into effect. Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. Compliance is non-negotiable, given the huge financial ramifications. On the surface, the regulation may sound draconian. But […]

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

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As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and uptake of blockchain marketing, as the CEO of Never Stop Marketing. He’s back to the risky (but exciting) […]

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10 Tips for Successfully Re-Launching Your Website

10 Tips for Successfully Re-Launching Your Website

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An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. For example, older websites might not be optimized for speed. About 40 percent of those who visit your website will bounce away if it doesn’t load […]

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The 4 skills required for crypto-marketing success

The 4 skills required for crypto-marketing success

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The Internet, social media, and mobile technologies have all fundamentally affected how marketing works. Blockchain will do the same. That means that marketers in a blockchain word, or “crypto-marketers,” are going to have an entirely new set of capabilities. Crypto-Marketing is the process of understanding what a customer values so well that it can be […]

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Are we about to enter an era of ad transparency?

Are we about to enter an era of ad transparency?

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Few markets in the world are as opaque and complex as the digital ad market, though that hasn’t stopped digital advertising from growing into a business expected to account for a full third of total ad spend this year. However, the problems associated with the opaque nature of the market have become top of mind. […]

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Blockchain marketing: A look at the technology landscape and emerging players

Blockchain marketing: A look at the technology landscape and emerging players

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As we covered in part two, advertising will most likely be the first function to be attacked as blockchain, the technology underpinning Bitcoin, enters the mainstream. Why? Simply put, the number of middlemen and the amount of friction makes it ripe for disruption. The good news, as you can see in the first-ever Blockchain Marketing […]

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