Category: AI

The meteoric rise of mobile ad fraud

The meteoric rise of mobile ad fraud

By admin Like 0

It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report from mobile measurement company Adjust found that mobile ad fraud doubled year-over-year during the first […]

READ MORE
The robots probably aren’t coming for your job, but AI is the future of content marketing

The robots probably aren’t coming for your job, but AI is the future of content marketing

By admin Like 0

The term “artificial intelligence” simply means a computer system that mimics the thought processes of the human mind. The Turing test set the gold standard for AI systems in the 1960’s by asking whether or not a computer-generated conversation could fool a human audience. These days, it’s not so much about fooling audiences as it […]

READ MORE
How is AI being used in Marketing Technology

How is AI being used in Marketing Technology

By admin 2 0

Gartner argues that AI technology will be in almost every new software product by 2020. “Software is eating the world, but AI is going to eat software.” Jensen Huang, NVIDIA CEO. We’ve seen what the experts have to say. Now let’s take a trip back in time and see just how AI came to be […]

READ MORE
3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

By admin 4 0

Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it even mean anymore? To Scott Brinker, HubSpot’s VP of Platform Ecosystem who is also known as Chiefmartec, the term refers to the way organizations evolve to take better advantage of marketing technology. When he created the now-famous MarTech Landscape […]

READ MORE
Q+A with TGI Fridays' Sherif Mityas

Q+A with TGI Fridays’ Sherif Mityas

By admin 3 0

When you think of artificial intelligence, what are the first names to come to mind? We’re guessing you answered that question in your head with Microsoft, Google or Amazon, and not TGI Fridays. Still, over the last year and a half, AI has become a big enough part of the brand’s overall strategy that Chief […]

READ MORE
5 ways to optimize your email outreach with AI

5 ways to optimize your email outreach with AI

By admin 4 0

Artificial Intelligence (AI is) on the rise, with consumers and businesses alike. 77% of consumers already use an AI-powered device, and 72% of business leaders view AI as a competitive advantage. In fact, 87% of marketers are currently using AI to improve their email marketing efforts. What is AI, and how is it relevant to […]

READ MORE
Smart speakers and their role in the customer journey

Smart speakers and their role in the customer journey

By admin 3 0

As Amazon becomes a bigger player in the advertising space, it’s imperative that brands have an Amazon strategy. But do they also need an Alexa strategy? Well, yeah. Voice commerce is projected to explode over the next few years. The voice commerce market in the U.S. and the U.K. is worth $2 billion today. OC&C […]

READ MORE
8 ways AI can enhance your marketing strategy today

8 ways AI can enhance your marketing strategy today

By admin 1 0

The truth is: if you have yet to integrate artificial intelligence into your marketing strategy, you may be falling behind your competitors. You can already find AI chatbots in nearly every industry – from sales to customer support, consumers are seeing tangible improvements to user experience, fueling the surge in this tech revolution. In fact, […]

READ MORE
How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

By admin 1 0

It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

READ MORE
Making AI less ‘Human’ and more useful

Making AI less ‘Human’ and more useful

By admin 1 0

For 25 years, technology companies have designed user interfaces for our eyes, largely neglecting our other senses. After heavy investments in screens and visual media, the industry has shifted towards the auditory realm and advancements in natural language processing (NLP) and artificial intelligence (AI) have made Siri, Alexa, and Cortana possible. These assistants sound human-like, […]

READ MORE
Real-time advisor brands: Mobile customers usher in a new age of AI assistance

Real-time advisor brands: Mobile customers usher in a new age of AI assistance

By admin 4 0

Mobile customers are by and large changing the game for marketing and customer experience. With instant access to information, consumers are redrawing journey maps as they find new places and resources to make decisions about their next purchases. They’re not looking for advertisements, messages, brandspeak or sales pitches. They’re looking for trustable insights, useful, personalized […]

READ MORE
Can artificial intelligence create content as well as a human?

Can artificial intelligence create content as well as a human?

By admin 3 0

Artificial intelligence is undeniably going shape the future in a huge way. It’s already playing a role in our everyday lives; have you watched Netflix or Googled anything lately? But of course, as companies invest more in AI, the question of “But will it take our jobs?” is always lurking in the background. A Gallup […]

READ MORE
How new technologies will affect your marketing strategy

How new technologies will affect your marketing strategy

By admin 3 0

Technology has played an integral role in the growth of marketing over the years. As new technologies show up, marketers need to keep up with the trends to ensure they are able to speak their audience’s language. We decided to look a some of the growing trends that will shape your marketing strategy in 2018. […]

READ MORE
Interview: How KOMPAS is using AI to improve city exploration

Interview: How KOMPAS is using AI to improve city exploration

By admin 5 0

We caught up with the founder and CEO of KOMPAS, Tom Charman, to discuss how his company is using AI to improve how we explore and experience our cities.  One of the most powerful uses of AI lies in its ability to uncover new insights, revealing to us what was previously invisible. Amidst the 2.5 […]

READ MORE
Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leading by example, compact content and other insights from Freedman International’s Global Marketing Trends study

By admin 6 0

As technology brings the world together, faster, it’s becoming increasingly important to understand how to build a global brand. A brand that is recognized and understood in multiple countries and languages, but that can also adapt to local opportunities. So how can marketers identify best practices and learn from their peers, to create powerful global […]

READ MORE
Marketing in the moment: Engaging with modern consumers

Marketing in the moment: Engaging with modern consumers

By admin 3 0

Pushing more ads is not the answer; marketers need to get smarter about their approach to deliver personalized experiences at scale. The right AI technology can make the difference, but what should marketers be looking for in solutions aimed to optimize customer experience? Content produced in association with [24]7.ai With an increasing percentage of the global […]

READ MORE
Six B2B content marketing predictions for 2018

Six B2B content marketing predictions for 2018

By admin 5 0

As Professor Karl Schwab, Founder and Chairman of the World Economic Forum, wrote: “We are in the Fourth Industrial Revolution characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human.” To put […]

READ MORE
5 blockchain, decentralized and crypto-asset predictions for 2018

5 blockchain, decentralized and crypto-asset predictions for 2018

By admin 5 0

If there’s one thing I have learned after two years in the crypo world, it’s that it can humble anybody. So I may as well join in and throw some ideas off the wall. In 2018, I predict that the following things will happen: 1. The “Privacy Wars” will begin As people recognize the difference […]

READ MORE
6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

By admin 4 0

I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

READ MORE
Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

By admin 7 0

It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

READ MORE
ClickZ's most popular articles from October, November and December

ClickZ’s most popular articles from October, November and December

By admin 6 0

Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. We’ve spent this week walking down memory lane and sharing our most popular posts, the top-read from each month. October: What’s your Amazon strategy?: The evolution of ecommerce Earlier […]

READ MORE
ClickZ's most popular articles from April, May and June

ClickZ’s most popular articles from April, May and June

By admin 6 0

Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. April: Taking risks with digital transformation: Andy Main, Deloitte Digital What […]

READ MORE
Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

By admin 7 0

It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

READ MORE
How four travel brands are using AI for a better experience

How four travel brands are using AI for a better experience

By admin 6 0

Google “the year of artificial intelligence” and the search results definitively bestow that title on 2017. Forbes said so back in February. Google and Microsoft have both declared pivots from mobile-first to “AI-first.” An amazing-but-creepy robot has made the talk show circuit. And of course, AI has increasingly become a priority for marketers. In fact, […]

READ MORE
6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

By admin 4 0

“One of the biggest pitfalls for performance measurement is to measure the ‘part’ with ignorance of the ‘whole,’” wrote Pearl Zhu, author of the Digital Master book series. Her quote perfectly reflects the growing realization of marketing measurement’s critical role. We see a requirement to evolve beyond attributing the value of a conversion to single […]

READ MORE
How Netflix personalizes title images

How Netflix personalizes title images

By admin 5 0

The visual cortex takes up 30% of the human brain, so people naturally process images 60,000 times faster than text. As a result, we’re all guilty of judging books by their covers, which is a crucial element of Netflix’s engagement strategy. Netflix has a seemingly unlimited supply of content, which can be a double-edged sword. […]

READ MORE
How Planet Fitness plans to gain a competitive advantage with AI

How Planet Fitness plans to gain a competitive advantage with AI

By admin 5 0

With January 1 around the corner, millions of people are getting ready to hit the gym… for 39 days. Analyzing its check-in data, Gold’s Gym found that February 9 is the “fitness cliff,” when many people stop going. Why? For Planet Fitness, it’s not about convenience or cost. The gym is famously omnipresent and affordable, […]

READ MORE
How NASA uses AI to search for life outside Earth

How NASA uses AI to search for life outside Earth

By admin 3 0

Artificial intelligence (AI) is the technology where marketers expect the most growth over the next two years, according to Salesforce Research’s fourth annual State of Marketing report. AI analyzes data faster, helps brands improve personalization, powers chatbots and enhances PPC campaigns. Many organizations are still learning the ropes with AI and figuring out how it can […]

READ MORE
[Report] How artificial intelligence can enhance retail marketing

[Report] How artificial intelligence can enhance retail marketing

By admin 6 0

H&M, The North Face and Sephora have chatbots that ask consumers style questions and then make appropriate recommendations. Neiman Marcus’ app analyzes photos and shows comparable products it has in stock. West Elm utilizes neural networks to show products people are likely to love, based on their Pinterest boards. What do these strategies have in […]

READ MORE
Show Buttons
Hide Buttons