Category: Airbnb

Uber, Airbnb and how their affiliate marketing strategies differ

Uber, Airbnb and how their affiliate marketing strategies differ

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At first glance, Uber and Airbnb have a lot of similarities. They’re both unicorns and they’re often two of the first names thrown out there when the conversation turns to disruptors. Airbnb and Uber also have significant growth in common, thanks in part to partner and affiliate marketing. However, the strategies there are almost diametrically opposite, as […]

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leading by example, compact content and other insights from Freedman International’s Global Marketing Trends study

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As technology brings the world together, faster, it’s becoming increasingly important to understand how to build a global brand. A brand that is recognized and understood in multiple countries and languages, but that can also adapt to local opportunities. So how can marketers identify best practices and learn from their peers, to create powerful global […]

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Seven ways brands can leverage Instagram Stories

Seven ways brands can leverage Instagram Stories

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It’s been over a year when Instagram launched Stories, an ephemeral type of content to beat Snapchat’s success. The results have been impressive since then, counting now more than 300 million daily active users. The growth has indicated that it was the right feature for the right platform. Despite the similarities with Snapchat’s Stories, the […]

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How Airbnb is putting AMP at the core of its digital strategy

How Airbnb is putting AMP at the core of its digital strategy

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Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices. Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

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As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

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It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

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TechSEO Boost: The key trends in technical SEO today

TechSEO Boost: The key trends in technical SEO today

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Although most conferences contain some sessions on technical SEO, there has been a reluctance to dedicate a full schedule to this specialism.  That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing visibility via organic search today means incorporating content marketing, […]

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