Category: Alexa

Q+A with TGI Fridays' Sherif Mityas

Q+A with TGI Fridays’ Sherif Mityas

By admin 3 0

When you think of artificial intelligence, what are the first names to come to mind? We’re guessing you answered that question in your head with Microsoft, Google or Amazon, and not TGI Fridays. Still, over the last year and a half, AI has become a big enough part of the brand’s overall strategy that Chief […]

READ MORE
Smart speakers and their role in the customer journey

Smart speakers and their role in the customer journey

By admin 3 0

As Amazon becomes a bigger player in the advertising space, it’s imperative that brands have an Amazon strategy. But do they also need an Alexa strategy? Well, yeah. Voice commerce is projected to explode over the next few years. The voice commerce market in the U.S. and the U.K. is worth $2 billion today. OC&C […]

READ MORE
Strategies for expanding your search marketing

Strategies for expanding your search marketing

By admin 3 0

Every brand wants to be a global powerhouse, right? But of course, breaking into other markets is easier said than done. Marketers must keep the diverse needs and cultures of consumers in mind, optimizing their web presence and content strategies accordingly. From an SEO perspective, that requires specific action plans separate from those executed in […]

READ MORE
ClickZ's Super Bowl LII winners, with a technology twist

ClickZ’s Super Bowl LII winners, with a technology twist

By admin 6 0

Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad Meter and Amobee Brand Intelligence’s analysis, and declare winners (and losers) based on the public’s perception. But over the […]

READ MORE
Why MasterCard sees itself as a technology company first

Why MasterCard sees itself as a technology company first

By admin 4 0

During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of everything MasterCard does because he’s aware that the world is continuously moving in that direction. And with that in mind, he declares storytelling, a core […]

READ MORE
Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

By admin 7 0

It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

READ MORE
Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

By admin 7 0

It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

READ MORE
How four travel brands are using AI for a better experience

How four travel brands are using AI for a better experience

By admin 6 0

Google “the year of artificial intelligence” and the search results definitively bestow that title on 2017. Forbes said so back in February. Google and Microsoft have both declared pivots from mobile-first to “AI-first.” An amazing-but-creepy robot has made the talk show circuit. And of course, AI has increasingly become a priority for marketers. In fact, […]

READ MORE
Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Technology empowers companies to remain agile against Amazon, whether they’re David or Goliath

By admin 7 0

A few weeks back, we compared Amazon to Freddy Krueger. But while he is certainly coming for you… that doesn’t necessarily mean he’s going to get you. Heather Langenkamp’s character survived her Nightmare on Elm Street and went on to appear in several sequels. Amazon’s dominance has certainly hurt many retailers. But more than that, it’s […]

READ MORE
Show Buttons
Hide Buttons