Category: algorithms

How Netflix personalizes title images

How Netflix personalizes title images

By admin 5 0

The visual cortex takes up 30% of the human brain, so people naturally process images 60,000 times faster than text. As a result, we’re all guilty of judging books by their covers, which is a crucial element of Netflix’s engagement strategy. Netflix has a seemingly unlimited supply of content, which can be a double-edged sword. […]

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Real-time relevance and predicting purchases

Real-time relevance and predicting purchases

By admin 6 0

It’s common for consumers to receive promotions from retailers after they’ve made a purchase. But wouldn’t people find that promotion more valuable in real time, when they’re actually in the store? Fifty-eight percent of consumers think so, according to Eagle Eye Research. This highlights the evolution of real-time marketing, which is particularly important when reaching […]

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