Category: Alibaba

Strategies for expanding your search marketing

Strategies for expanding your search marketing

By admin 3 0

Every brand wants to be a global powerhouse, right? But of course, breaking into other markets is easier said than done. Marketers must keep the diverse needs and cultures of consumers in mind, optimizing their web presence and content strategies accordingly. From an SEO perspective, that requires specific action plans separate from those executed in […]

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The best marketing from the PyeongChang Winter Olympics

The best marketing from the PyeongChang Winter Olympics

By admin 7 0

The Olympics may have ended yesterday, but not for all the brands who have spent millions marketing their messages during the Games. In the spirit of competition, we looked back at this year’s Olympics marketing and crowned nine (one for each of Team USA’s gold medals) winners. Best integrated messaging: Alibaba Olympics ads often center […]

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Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

By admin 4 0

Personalization is crucial for today’s marketers. Simply putting someone’s name in an email subject line increases open rate by 50%, and that’s not even scratching the surface of personalized experiences. But how can you pull that off when you’re the world’s largest advertiser and reach 5 million consumers per day? Procter & Gamble’s strategy is […]

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How can retailers improve the experience of their mobile apps?

How can retailers improve the experience of their mobile apps?

By admin 4 0

It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a handful of them. Earlier this year, App Annie found that the average person only uses about 10 apps per day. Social […]

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