Category: Alignment

Working together: Why sales and marketing need to collaborate

Working together: Why sales and marketing need to collaborate

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Our guests in this webinar titled ‘Bridging the gap between marketing and sales: Creating a seamless user experience‘ were Deborah Womack, CRM and Data Director at Ralph Lauren and Mark Bornstein, VP Content Marketing at On24. Modern businesses are awash with big data, however, quality is more important than quantity. The modern CRM allows both […]

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