Category: Amazon

Report: Millennials least influenced by retail advertising, most active tech adopters

Report: 52% of millennials want retailers to mirror their values

By admin Like 0

The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To many, this may seem like a non-insight; however, it’s contrary to pervasive thinking and conventional wisdom about discounting as a primary retail success factor today. The report is based on a survey of 1,500 US consumers, and […]

READ MORE
5 brands that prove chatbot-powered marketing is the future

5 brands that prove chatbot-powered marketing is the future

By admin 1 0

From Rosie on The Jetsons to Samantha in the movie Her, pop culture is packed with of sassy robots who can talk back, not just to answer, but to converse. Who wouldn’t want the consideration and efficiency of a personal assistant without the hassle of having an employee? While Siri is pretty close to having […]

READ MORE
How to forecast the revenue opportunity for the coveted 'position 0'

How to forecast the revenue opportunity for the coveted ‘position 0’

By admin 1 0

Today’s article is a continuation of “Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position zero (0), also known as the featured snippet: To sit at the top of the search engine results page. To capture queries within voice-based search results. […]

READ MORE
Digital advertising's opportunities & threats from Mary Meeker's Internet Trends report

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

By admin 1 0

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem. Opportunities The time we spend on our connected devices keeps […]

READ MORE
Uber, Airbnb and how their affiliate marketing strategies differ

Uber, Airbnb and how their affiliate marketing strategies differ

By admin Like 0

At first glance, Uber and Airbnb have a lot of similarities. They’re both unicorns and they’re often two of the first names thrown out there when the conversation turns to disruptors. Airbnb and Uber also have significant growth in common, thanks in part to partner and affiliate marketing. However, the strategies there are almost diametrically opposite, as […]

READ MORE
3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

By admin 4 0

Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it even mean anymore? To Scott Brinker, HubSpot’s VP of Platform Ecosystem who is also known as Chiefmartec, the term refers to the way organizations evolve to take better advantage of marketing technology. When he created the now-famous MarTech Landscape […]

READ MORE
Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

By admin 1 0

Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The boosters, industry insiders and developers, see the social benefits, while detractors only half-jokingly predict Terminator-style dystopian futures. Could both be right? Can social and consumer benefits exist even as these new technologies lead to civil […]

READ MORE
Report: Google Home beats Amazon Alexa in Q1 global device shipments

Report: Google Home beats Amazon Alexa in Q1 global device shipments

By admin 3 0

According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and the UK. According to the report, Google Home grew 483 percent (from a much smaller […]

READ MORE
How to get the most out of your purchase of ads on Amazon

How to get the most out of your purchase of ads on Amazon

By admin 3 0

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start performance on the retail site. As a […]

READ MORE
Q+A with TGI Fridays' Sherif Mityas

Q+A with TGI Fridays’ Sherif Mityas

By admin 3 0

When you think of artificial intelligence, what are the first names to come to mind? We’re guessing you answered that question in your head with Microsoft, Google or Amazon, and not TGI Fridays. Still, over the last year and a half, AI has become a big enough part of the brand’s overall strategy that Chief […]

READ MORE
What negative SEO is and is not

What negative SEO is and is not

By admin 2 0

Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will show how negative search engine optimization (SEO) has an effect on links, content and user signals. Definitions Positive SEO under this broader view would be any tactic performed with the intent to positively impact rankings […]

READ MORE
Amazon poised to launch new retargeting ad product - [report]

Amazon poised to launch new retargeting ad product – [report]

By admin 2 0

Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s […]

READ MORE
How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

By admin 3 0

Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways. 1. Oreo The […]

READ MORE
Smart speakers and their role in the customer journey

Smart speakers and their role in the customer journey

By admin 3 0

As Amazon becomes a bigger player in the advertising space, it’s imperative that brands have an Amazon strategy. But do they also need an Alexa strategy? Well, yeah. Voice commerce is projected to explode over the next few years. The voice commerce market in the U.S. and the U.K. is worth $2 billion today. OC&C […]

READ MORE
Decoding the product page with eye tracking research

Decoding the product page with eye tracking research

By admin 1 0

You may think of a product page as an equivalent of picking up a product with one’s hands and mulling over the purchase. Many questions emerge in this thought process, but most of these activities take place in the subconscious part of the mind of which we are seldom aware. By changing features of the […]

READ MORE
5 first-party data strategies to power your personalization

5 first-party data strategies to power your personalization

By admin 2 0

Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their customers. According to CPC Strategy’s “How […]

READ MORE
Jeff Bezos confirms Amazon now has more than 100M Prime members

Jeff Bezos confirms Amazon now has more than 100M Prime members

By admin 3 0

Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than […]

READ MORE
Informed delivery and the omnichannel future of the United States Post Office

Informed delivery and the omnichannel future of the United States Post Office

By admin 2 0

When you think of ecommerce, what’s the first name that comes to mind? You probably immediately said “Amazon,” which is a good answer, but this is a trick question. The real biggest name in ecommerce is actually the United States Postal Service (USPS). Last year, American consumers spent more than $453 billion online shopping, a […]

READ MORE
Strategies for expanding your search marketing

Strategies for expanding your search marketing

By admin 3 0

Every brand wants to be a global powerhouse, right? But of course, breaking into other markets is easier said than done. Marketers must keep the diverse needs and cultures of consumers in mind, optimizing their web presence and content strategies accordingly. From an SEO perspective, that requires specific action plans separate from those executed in […]

READ MORE
A look at TradeStation's omnichannel rebrand

A look at TradeStation’s omnichannel rebrand

By admin 7 0

When you think about an executive at a financial institution, what mental image immediately comes to mind? You may be picturing a blue suit, but definitely not blue hair. But there TradeStation President John Bartleman was, getting his hair colored in the middle of the Oculus, the futuristic-looking mall at the base of New York City’s World […]

READ MORE
Consumers don't want to think anymore

Consumers don’t want to think anymore

By admin 4 0

Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the customer’s core, he or she simply doesn’t want to think anymore. The customer doesn’t want […]

READ MORE
Google, Amazon and the relationship between paid search and ecommerce

Google, Amazon and the relationship between paid search and ecommerce

By admin 6 0

Last year, digital ad spend totaled $209 billion worldwide, finally surpassing TV. That’s great news for the industry, particularly Google and Facebook, who took home about 60% of that revenue. The duopoly’s dominance is projected to wane, mostly at the hands of—who else?—Amazon. The quintessential retail disruptor, Amazon now poses an increasing threat to Google, […]

READ MORE
How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

By admin 5 0

Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

READ MORE
Giants collide: Google’s impending showdown with Amazon

Giants collide: Google’s impending showdown with Amazon

By admin 8 0

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In […]

READ MORE
What’s the real strategy behind Amazon’s acquisition of Ring?

What’s the real strategy behind Amazon’s acquisition of Ring?

By admin 4 0

Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant announced its second-biggest purchase ever after Whole Foods, the acquisition of video doorbell/smart home vendor Ring. And, in December, Amazon bought home security vendor Blink. What’s going on here? [Read the full article on MarTech […]

READ MORE
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

By admin 5 0

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer […]

READ MORE
The death of the mass market and why consumers couldn't be happier

The death of the mass market and why consumers couldn’t be happier

By admin 6 0

Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now, […]

READ MORE
6 smart e-commerce lessons to boost local business

6 smart e-commerce lessons to boost local business

By admin 7 0

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and […]

READ MORE
Thinfilm's NFC-enabled magnets let Campari customers reorder from their fridge

Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge

By admin 4 0

Flat, thin and flexible, with no need for batteries — NFC is taking its place within the Internet of Things (IoT) to give brands a new way to interact with their customers Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity to each other. All iPhones […]

READ MORE
Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

By admin 4 0

Personalization is crucial for today’s marketers. Simply putting someone’s name in an email subject line increases open rate by 50%, and that’s not even scratching the surface of personalized experiences. But how can you pull that off when you’re the world’s largest advertiser and reach 5 million consumers per day? Procter & Gamble’s strategy is […]

READ MORE
ClickZ's Super Bowl LII winners, with a technology twist

ClickZ’s Super Bowl LII winners, with a technology twist

By admin 6 0

Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad Meter and Amobee Brand Intelligence’s analysis, and declare winners (and losers) based on the public’s perception. But over the […]

READ MORE
How Walmart, Burger King and De Beers are snuggling up to decentralization

How Walmart, Burger King and De Beers are snuggling up to decentralization

By admin 8 0

Is Bitcoin the future of money? Has the cryptocurrency bubble already popped? It depends who you ask. The topic of Bitcoin is just as polarizing as it is hot. But no matter how volatile Bitcoin stocks may be, its underlying technology, blockchain, has huge potential to transform our industry. Blockchain can clean up the rampant […]

READ MORE
Insights from our 2017 holiday retail survey

Insights from our 2017 holiday retail survey

By admin 5 0

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent) […]

READ MORE
Personalized video and the future of marketing

Personalized video and the future of marketing

By admin 5 0

By the time you’ve finished reading this sentence, 30 hours of videos will have been uploaded to YouTube. It sounds like a lot (well, it is a lot) but people can’t get enough video content. As of February, YouTube users were watching nearly 1 billion hours of videos per day. At the same time, personalization […]

READ MORE
Can autonomous stores catch on?

Can autonomous stores catch on?

By admin 4 0

Don’t look now, but experiments to turn physical stores into automated vending machines are breaking out all over. Last month, Chinese e-commerce giant JD.com announced it is opening hundreds of convenience stores that have no human employees. Designed around facial and object recognition technology, this initiative goes beyond Amazon’s Go pilot autonomous store, unveiled a […]

READ MORE
6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

By admin 4 0

I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

READ MORE
How can retailers improve the experience of their mobile apps?

How can retailers improve the experience of their mobile apps?

By admin 4 0

It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a handful of them. Earlier this year, App Annie found that the average person only uses about 10 apps per day. Social […]

READ MORE
Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

By admin 4 0

Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and […]

READ MORE
Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

By admin 7 0

It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

READ MORE
ClickZ's most popular articles from October, November and December

ClickZ’s most popular articles from October, November and December

By admin 6 0

Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. We’ve spent this week walking down memory lane and sharing our most popular posts, the top-read from each month. October: What’s your Amazon strategy?: The evolution of ecommerce Earlier […]

READ MORE
ClickZ's most popular articles from July, August and September

ClickZ’s most popular articles from July, August and September

By admin 2 0

Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. July: The battle for retail (or why Amazon acquired Whole Foods) […]

READ MORE
Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

By admin 7 0

It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

READ MORE
How four travel brands are using AI for a better experience

How four travel brands are using AI for a better experience

By admin 6 0

Google “the year of artificial intelligence” and the search results definitively bestow that title on 2017. Forbes said so back in February. Google and Microsoft have both declared pivots from mobile-first to “AI-first.” An amazing-but-creepy robot has made the talk show circuit. And of course, AI has increasingly become a priority for marketers. In fact, […]

READ MORE
6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

By admin 4 0

“One of the biggest pitfalls for performance measurement is to measure the ‘part’ with ignorance of the ‘whole,’” wrote Pearl Zhu, author of the Digital Master book series. Her quote perfectly reflects the growing realization of marketing measurement’s critical role. We see a requirement to evolve beyond attributing the value of a conversion to single […]

READ MORE
Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

By admin 4 0

Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

READ MORE
The three reasons consumer packaged good (CPG) brands can't ignore ecommerce

The three reasons consumer packaged good (CPG) brands can’t ignore ecommerce

By admin 4 0

The consumer packaged goods (CPG) space has historically been dominated by some of the most powerful brands in the world. But that doesn’t mean the market, which generates more than $600 billion annually, is immune to disruption. It’s clear that if CPG brands want to survive and thrive, they need to embrace ecommerce. Here’s why: 1. […]

READ MORE
How the GDPR promises to improve personalization

How the GDPR promises to improve personalization

By admin 6 0

When the General Data Protection Regulation (GDPR) goes into effect in May, marketers will need explicit consent from EU residents to store or use any of their data. The regulation comes with a hefty fine, so marketers have at least 20 million reasons to comply. This will ultimately result in greater transparency and greater trust, which […]

READ MORE
Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Technology empowers companies to remain agile against Amazon, whether they’re David or Goliath

By admin 7 0

A few weeks back, we compared Amazon to Freddy Krueger. But while he is certainly coming for you… that doesn’t necessarily mean he’s going to get you. Heather Langenkamp’s character survived her Nightmare on Elm Street and went on to appear in several sequels. Amazon’s dominance has certainly hurt many retailers. But more than that, it’s […]

READ MORE
Show Buttons
Hide Buttons