Category: AMP

Mobile websites are pushing mobile-first customers to competitors by design

Mobile websites are pushing mobile-first customers to competitors by design

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Customers are increasingly connected and always ready to reach for their mobile device when they need information, to communicate or simply seeking a distraction. As a result, mobile consumers are better informed, faster, more demanding and impatient. For anyone working in UX, digital, web, commerce, marketing…, what this means is that mobile customers are ready […]

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How Airbnb is putting AMP at the core of its digital strategy

How Airbnb is putting AMP at the core of its digital strategy

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Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices. Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick […]

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