Category: ANA

Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven”

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When you think of Clorox, what comes to mind? You’re probably envisioning some blindingly white T-shirts fresh out of the dryer, an immaculate countertop or even a sparkling toilet. The brand’s ethos is simple and universal: Everyone loves a clean environment. Clorox CMO Eric Reynolds points out that while only 8% of people actually enjoy […]

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Chase CMO Kristin Lemkau and the evolution of the ad unit

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One of the world’s largest financial institutions, JPMorgan Chase is obviously known more for money than media. But CMO Kristin Lemkau still sees, and is excited about, the bank’s future as more of its own media company. Since anyone can put anything on YouTube, digital technology has democratized distribution. Chase already has that and now […]

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Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

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Personalization is crucial for today’s marketers. Simply putting someone’s name in an email subject line increases open rate by 50%, and that’s not even scratching the surface of personalized experiences. But how can you pull that off when you’re the world’s largest advertiser and reach 5 million consumers per day? Procter & Gamble’s strategy is […]

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Why MasterCard sees itself as a technology company first

Why MasterCard sees itself as a technology company first

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During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of everything MasterCard does because he’s aware that the world is continuously moving in that direction. And with that in mind, he declares storytelling, a core […]

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