Category: Apple

Using push notifications for mobile app retention

Using push notifications for mobile app retention

By admin Like 0

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house […]

READ MORE
Taking aim at Facebook & others: Apple says it is 'shutting down' tracking from Like & Share buttons and conversation platforms

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

By admin 3 0

Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple shrugged at industry pushback that […]

READ MORE
Apple's WWDC 2018 keynote: An overview of the announcements

Apple’s WWDC 2018 keynote: An overview of the announcements

By admin 2 0

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything […]

READ MORE
Samsung stung by $539 million jury verdict in Apple patent defeat

Samsung stung by $539 million jury verdict in Apple patent defeat

By admin 3 0

In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a 2012 federal jury verdict of more than $1 billion for various patent and design infringements […]

READ MORE
All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

By admin 2 0

Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last year. Publishers retain 100 percent of the revenue they generate from selling ads directly in […]

READ MORE
Apple iOS 11.3: Business Chat and privacy as a marketing tool

Apple iOS 11.3: Business Chat and privacy as a marketing tool

By admin 5 0

Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business […]

READ MORE
How AI and CLV help app marketers drive business growth

Facebook leads other platforms for app-install ROI in performance index

By admin 3 0

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says […]

READ MORE
6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

By admin 4 0

I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

READ MORE
How can retailers improve the experience of their mobile apps?

How can retailers improve the experience of their mobile apps?

By admin 4 0

It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a handful of them. Earlier this year, App Annie found that the average person only uses about 10 apps per day. Social […]

READ MORE
ClickZ's most popular articles from July, August and September

ClickZ’s most popular articles from July, August and September

By admin 2 0

Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. July: The battle for retail (or why Amazon acquired Whole Foods) […]

READ MORE
Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Technology empowers companies to remain agile against Amazon, whether they’re David or Goliath

By admin 7 0

A few weeks back, we compared Amazon to Freddy Krueger. But while he is certainly coming for you… that doesn’t necessarily mean he’s going to get you. Heather Langenkamp’s character survived her Nightmare on Elm Street and went on to appear in several sequels. Amazon’s dominance has certainly hurt many retailers. But more than that, it’s […]

READ MORE
[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

By admin 7 0

Google, Apple, Facebook and Amazon—collectively known as GAFA—are among the richest companies on the planet, with $1.7 trillion between them. The four frequently splurge on smaller companies, whether they plan to absorb new innovations or halt a growing competitor. Amazon prioritizes big names around the world, whether it’s Whole Foods Market or the company’s Middle […]

READ MORE
Show Buttons
Hide Buttons