Category: apps

The meteoric rise of mobile ad fraud

The meteoric rise of mobile ad fraud

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It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report from mobile measurement company Adjust found that mobile ad fraud doubled year-over-year during the first […]

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4 takeaways from Neiman Marcus' awesome mobile app

4 takeaways from Neiman Marcus’ awesome mobile app

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I was in a department store over the weekend and left empty-handed. I couldn’t find anything and eventually opted to go online instead. Writing about “the new luxury landscape” a few days earlier, I learned a lot about Neiman Marcus’ dedication to omnichannel. And I couldn’t stop thinking about that app and how much better […]

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Informed delivery and the omnichannel future of the United States Post Office

Informed delivery and the omnichannel future of the United States Post Office

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When you think of ecommerce, what’s the first name that comes to mind? You probably immediately said “Amazon,” which is a good answer, but this is a trick question. The real biggest name in ecommerce is actually the United States Postal Service (USPS). Last year, American consumers spent more than $453 billion online shopping, a […]

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A look at TradeStation's omnichannel rebrand

A look at TradeStation’s omnichannel rebrand

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When you think about an executive at a financial institution, what mental image immediately comes to mind? You may be picturing a blue suit, but definitely not blue hair. But there TradeStation President John Bartleman was, getting his hair colored in the middle of the Oculus, the futuristic-looking mall at the base of New York City’s World […]

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How USA TODAY is revolutionizing journalism

How USA TODAY is revolutionizing journalism

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The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing […]

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Q+A with Dunkin' Donuts VP Sherrill Kaplan

Q+A with Dunkin’ Donuts VP Sherrill Kaplan

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Brands often talk about connecting with consumers. It’s particularly important for brands that sell coffee, which is such a personal product to so many people. Have you ever, in the morning, heard someone say they hadn’t had coffee? No; it’s “I haven’t had my coffee yet.” Naturally, loyalty is hugely important to Dunkin’ Donuts, which, […]

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6 ways HQ Trivia could open up to advertisers

6 ways HQ Trivia could open up to advertisers

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We play HQ Trivia every day at 3. Around 3:08, we Google in unison and say something along the lines of, “A giraffe only sleeps 30 minutes a day. Looks like we’re all out…” Then we talk about how HQ Trivia doesn’t have any advertising and speculate: What if it did? Given the game’s popularity […]

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6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

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I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

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How can retailers improve the experience of their mobile apps?

How can retailers improve the experience of their mobile apps?

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It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a handful of them. Earlier this year, App Annie found that the average person only uses about 10 apps per day. Social […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

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As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

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It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

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What virtual reality has come to mean for Patrón

What virtual reality has come to mean for Patrón

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On the surface, Patrón and Lady Gaga don’t have much in common. Though both inspire countless people to sing loudly and poorly, one is a tequila brand and the other is a pop star. Still, Adrian Parker, Vice President of Digital Marketing at Patrón, draws a comparison. One of the biggest names in spirits, Patrón […]

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