Category: AR and VR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

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Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways. 1. Oreo The […]

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What does the future look like for Snapchat?

What does the future look like for Snapchat?

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Q1’s earnings reports are out: Facebook had a great quarter and Snap… did not. This, despite the scandals plaguing the former and the latter’s efforts to improve. Over the last few weeks, Snapchat has rolled out new augmented reality features for users, and better location data and unskippable video ads for marketers. Does this mean […]

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How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

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It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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How USA TODAY is revolutionizing journalism

How USA TODAY is revolutionizing journalism

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The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

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Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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ClickZ's Super Bowl LII winners, with a technology twist

ClickZ’s Super Bowl LII winners, with a technology twist

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Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad Meter and Amobee Brand Intelligence’s analysis, and declare winners (and losers) based on the public’s perception. But over the […]

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Why MasterCard sees itself as a technology company first

Why MasterCard sees itself as a technology company first

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During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of everything MasterCard does because he’s aware that the world is continuously moving in that direction. And with that in mind, he declares storytelling, a core […]

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6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

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I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

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As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

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It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

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ClickZ's most popular articles from July, August and September

ClickZ’s most popular articles from July, August and September

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. July: The battle for retail (or why Amazon acquired Whole Foods) […]

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ClickZ's most popular articles from April, May and June

ClickZ’s most popular articles from April, May and June

By admin 6 0

Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. April: Taking risks with digital transformation: Andy Main, Deloitte Digital What […]

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What virtual reality has come to mean for Patrón

What virtual reality has come to mean for Patrón

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On the surface, Patrón and Lady Gaga don’t have much in common. Though both inspire countless people to sing loudly and poorly, one is a tequila brand and the other is a pop star. Still, Adrian Parker, Vice President of Digital Marketing at Patrón, draws a comparison. One of the biggest names in spirits, Patrón […]

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