Category: AR & VR

Get ready for a new reality: A guide to creating VR content

Get ready for a new reality: A guide to creating VR content

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The idea of virtual reality (VR) can be a little bit intimidating for those of us who grew up with movies like Tron and the idea that living in virtual spaces was part of some fantasy set in a far-off future. However, after Facebook bought Oculus Rift for $2 billion, it became clear that virtual […]

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10 industries utilizing augmented reality

10 industries utilizing augmented reality

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When it comes to Augmented reality, we often think of Pokémon Go and other such games. However, the technology has grown beyond the gaming and entertainment sector. Today, AR technology has become the major tool for people and business leaders to attract and engage their target audience. And enjoy a plethora of benefits with which […]

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How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

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Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways. 1. Oreo The […]

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How USA TODAY is revolutionizing journalism

How USA TODAY is revolutionizing journalism

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The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing […]

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What virtual reality has come to mean for Patrón

What virtual reality has come to mean for Patrón

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On the surface, Patrón and Lady Gaga don’t have much in common. Though both inspire countless people to sing loudly and poorly, one is a tequila brand and the other is a pop star. Still, Adrian Parker, Vice President of Digital Marketing at Patrón, draws a comparison. One of the biggest names in spirits, Patrón […]

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