Category: AR

10 industries utilizing augmented reality

10 industries utilizing augmented reality

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When it comes to Augmented reality, we often think of Pokémon Go and other such games. However, the technology has grown beyond the gaming and entertainment sector. Today, AR technology has become the major tool for people and business leaders to attract and engage their target audience. And enjoy a plethora of benefits with which […]

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How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

By admin 3 0

Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways. 1. Oreo The […]

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How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

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It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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How USA TODAY is revolutionizing journalism

How USA TODAY is revolutionizing journalism

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The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing […]

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Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

By admin 7 0

It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

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Six ways online retailers can minimize merchandise returns

Six ways online retailers can minimize merchandise returns

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With the holiday shopping season upon us, online retailers are gearing up for what will almost certainly be another record-breaking year for online sales. However, retailers still face numerous challenges such as returns, which can eat into margins and are a growing problem. Fortunately, there are a number of techniques online retailers can employ to minimize […]

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