Category: Artifical Intelligence

How NASA uses AI to search for life outside Earth

How NASA uses AI to search for life outside Earth

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Artificial intelligence (AI) is the technology where marketers expect the most growth over the next two years, according to Salesforce Research’s fourth annual State of Marketing report. AI analyzes data faster, helps brands improve personalization, powers chatbots and enhances PPC campaigns. Many organizations are still learning the ropes with AI and figuring out how it can […]

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[Report] How artificial intelligence can enhance retail marketing

[Report] How artificial intelligence can enhance retail marketing

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H&M, The North Face and Sephora have chatbots that ask consumers style questions and then make appropriate recommendations. Neiman Marcus’ app analyzes photos and shows comparable products it has in stock. West Elm utilizes neural networks to show products people are likely to love, based on their Pinterest boards. What do these strategies have in […]

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