Category: Artificial Intelligence

The meteoric rise of mobile ad fraud

The meteoric rise of mobile ad fraud

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It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report from mobile measurement company Adjust found that mobile ad fraud doubled year-over-year during the first […]

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How is AI being used in Marketing Technology

How is AI being used in Marketing Technology

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Gartner argues that AI technology will be in almost every new software product by 2020. “Software is eating the world, but AI is going to eat software.” Jensen Huang, NVIDIA CEO. We’ve seen what the experts have to say. Now let’s take a trip back in time and see just how AI came to be […]

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3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

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Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it even mean anymore? To Scott Brinker, HubSpot’s VP of Platform Ecosystem who is also known as Chiefmartec, the term refers to the way organizations evolve to take better advantage of marketing technology. When he created the now-famous MarTech Landscape […]

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Q+A with TGI Fridays' Sherif Mityas

Q+A with TGI Fridays’ Sherif Mityas

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When you think of artificial intelligence, what are the first names to come to mind? We’re guessing you answered that question in your head with Microsoft, Google or Amazon, and not TGI Fridays. Still, over the last year and a half, AI has become a big enough part of the brand’s overall strategy that Chief […]

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5 ways to optimize your email outreach with AI

5 ways to optimize your email outreach with AI

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Artificial Intelligence (AI is) on the rise, with consumers and businesses alike. 77% of consumers already use an AI-powered device, and 72% of business leaders view AI as a competitive advantage. In fact, 87% of marketers are currently using AI to improve their email marketing efforts. What is AI, and how is it relevant to […]

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Smart speakers and their role in the customer journey

Smart speakers and their role in the customer journey

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As Amazon becomes a bigger player in the advertising space, it’s imperative that brands have an Amazon strategy. But do they also need an Alexa strategy? Well, yeah. Voice commerce is projected to explode over the next few years. The voice commerce market in the U.S. and the U.K. is worth $2 billion today. OC&C […]

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How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

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It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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Real-time advisor brands: Mobile customers usher in a new age of AI assistance

Real-time advisor brands: Mobile customers usher in a new age of AI assistance

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Mobile customers are by and large changing the game for marketing and customer experience. With instant access to information, consumers are redrawing journey maps as they find new places and resources to make decisions about their next purchases. They’re not looking for advertisements, messages, brandspeak or sales pitches. They’re looking for trustable insights, useful, personalized […]

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Can artificial intelligence create content as well as a human?

Can artificial intelligence create content as well as a human?

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Artificial intelligence is undeniably going shape the future in a huge way. It’s already playing a role in our everyday lives; have you watched Netflix or Googled anything lately? But of course, as companies invest more in AI, the question of “But will it take our jobs?” is always lurking in the background. A Gallup […]

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leading by example, compact content and other insights from Freedman International’s Global Marketing Trends study

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As technology brings the world together, faster, it’s becoming increasingly important to understand how to build a global brand. A brand that is recognized and understood in multiple countries and languages, but that can also adapt to local opportunities. So how can marketers identify best practices and learn from their peers, to create powerful global […]

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5 blockchain, decentralized and crypto-asset predictions for 2018

5 blockchain, decentralized and crypto-asset predictions for 2018

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If there’s one thing I have learned after two years in the crypo world, it’s that it can humble anybody. So I may as well join in and throw some ideas off the wall. In 2018, I predict that the following things will happen: 1. The “Privacy Wars” will begin As people recognize the difference […]

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6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

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I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

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Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

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It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

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ClickZ's most popular articles from October, November and December

ClickZ’s most popular articles from October, November and December

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. We’ve spent this week walking down memory lane and sharing our most popular posts, the top-read from each month. October: What’s your Amazon strategy?: The evolution of ecommerce Earlier […]

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ClickZ's most popular articles from April, May and June

ClickZ’s most popular articles from April, May and June

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. April: Taking risks with digital transformation: Andy Main, Deloitte Digital What […]

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Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

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It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

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How four travel brands are using AI for a better experience

How four travel brands are using AI for a better experience

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Google “the year of artificial intelligence” and the search results definitively bestow that title on 2017. Forbes said so back in February. Google and Microsoft have both declared pivots from mobile-first to “AI-first.” An amazing-but-creepy robot has made the talk show circuit. And of course, AI has increasingly become a priority for marketers. In fact, […]

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6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

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“One of the biggest pitfalls for performance measurement is to measure the ‘part’ with ignorance of the ‘whole,’” wrote Pearl Zhu, author of the Digital Master book series. Her quote perfectly reflects the growing realization of marketing measurement’s critical role. We see a requirement to evolve beyond attributing the value of a conversion to single […]

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Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

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Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

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How Netflix personalizes title images

How Netflix personalizes title images

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The visual cortex takes up 30% of the human brain, so people naturally process images 60,000 times faster than text. As a result, we’re all guilty of judging books by their covers, which is a crucial element of Netflix’s engagement strategy. Netflix has a seemingly unlimited supply of content, which can be a double-edged sword. […]

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How Planet Fitness plans to gain a competitive advantage with AI

How Planet Fitness plans to gain a competitive advantage with AI

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With January 1 around the corner, millions of people are getting ready to hit the gym… for 39 days. Analyzing its check-in data, Gold’s Gym found that February 9 is the “fitness cliff,” when many people stop going. Why? For Planet Fitness, it’s not about convenience or cost. The gym is famously omnipresent and affordable, […]

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Creation

Implications On Marketing, Analytics, And You

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A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]

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A Camel to Cars Moment

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Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Some of these possibilities have already been realized (more on this later in the post). And, I could not be more excited to see […]

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Your Now, Next, Long Plan

Your Now, Next, Long Plan

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The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had […]

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