Category: Attribution

Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Retargeting gets credit for sales that would have happened organically, say 83% of marketers

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With today’s customer journey being more complicated than ever, it’s rare for the first touchpoint to result in a sale. Retargeting makes sense as a solution to that, designed to convert online window shoppers. The problem is, there’s so much bad retargeting out there. The repetitive ads that follow you all around the Internet have […]

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The meteoric rise of mobile ad fraud

The meteoric rise of mobile ad fraud

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It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report from mobile measurement company Adjust found that mobile ad fraud doubled year-over-year during the first […]

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Is Google taking over the attribution landscape after GDPR?

Is Google taking over the attribution landscape after GDPR?

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Marketing attribution can help marketers discover the blind spots of their strategy by focusing on all the touchpoints of their funnel. It has turned into a rising trend among marketers as it offers a great opportunity of being more efficient with the budget. Google wanted to explore the trend of a data-driven attribution model by […]

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3 new marketing attribution trends to keep an eye on

3 new marketing attribution trends to keep an eye on

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More marketers recognize the need to invest in marketing attribution. It can help them be more efficient with their budget to create more successful campaigns. As more channels show up, there is a challenge of attributing their success to the most appropriate channels. That’s why it’s important to understand the benefits of attribution to ensure […]

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Four tips to make the most of marketing attribution

Four tips to make the most of marketing attribution

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Marketing becomes more complicated year-by-year and it’s important to be able to analyze its success when setting up a new strategy. The growing number of available channels brings up the challenge of finding a precision when analyzing their effectiveness. Marketing attribution can help marketers explore how each channel contributes to the final goal by taking […]

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4 questions to answer before picking the right attribution model for your business

4 questions to answer before picking the right attribution model for your business

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The right marketing attribution model can lead to useful insights that can shape your next tactics and bring even more successful results. The wrong marketing attribution model may not necessarily ruin your strategy, but it won’t help you understand which channels helped you achieve your goals. This leads to wasting time and budget into a […]

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