Category: augmented reality apps

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

By admin 3 0

Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways. 1. Oreo The […]

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How USA TODAY is revolutionizing journalism

How USA TODAY is revolutionizing journalism

By admin 4 0

The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing […]

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Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

By admin 7 0

It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

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