Category: Augmented & Virtual Reality

Apple's WWDC 2018 keynote: An overview of the announcements

Apple’s WWDC 2018 keynote: An overview of the announcements

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Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything […]

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Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

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At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual […]

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Driving calls with PPC: 5 mistakes most search marketers make

Driving calls with PPC: 5 mistakes most search marketers make

By admin 3 0

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where […]

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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

By admin 4 0

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made its platform available late last year in a non-programmatic version for a test project with […]

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Marketing in a distracted, digital world

Marketing in a distracted, digital world

By admin 8 0

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

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