Category: B2B email automation

Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

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It’s an uncomfortable truth in the marketing world that most of those coveted leads go nowhere. According to Marketing Sherpa, nearly 80% of new leads never become sales and Marketo even claims that up to 50% of lead generation budgets are wasted on leads that are never even contacted. It’s a Sisyphean task to personally […]

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