Category: Blockchain

NYIAX partners for the first outside instance of its patent-pending asset exchange

NYIAX partners for the first outside instance of its patent-pending asset exchange

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Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante […]

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Crypto ad-tech: Is the time right?

Crypto ad-tech: Is the time right?

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One of the things we tracked in the Blockchain MarTech Landscape is the growth of crypto-first alternatives to existing tools, technologies, and platforms. Though it may not be the first, it is probably the biggest prize in the Crypto MarTech space, namely Crypto AdTech. One of the things we tracked in the Blockchain MarTech Landscape […]

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Blockchain opens door to smarter decentralized digital advertising

Blockchain opens door to smarter decentralized digital advertising

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Digital advertising is so pervasive because it is the easiest and most effective way that companies can monetize their content. Although users have adjusted to the fact that advertisements are ever-present online, they’ve had more trouble with the recent privacy breaches highlighted by scandals involving Facebook and Cambridge Analytica. However, there is some good news […]

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NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

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NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for […]

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AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

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We’ve written a lot about blockchain, the technology that makes Bitcoin possible without any centralized authority. The underlying theme has been its tremendous potential to impact our industry. However, there’s a catch: You should probably understand how blockchain works first. AdLedger, a non-profit consortium building and implementing blockchain standards for digital advertising, is dedicated to making […]

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Bottos launches a marketplace for data to train AI models

Bottos launches a marketplace for data to train AI models

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Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an […]

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How to promote your ICO: from SEO to PPC

How to promote your ICO: from SEO to PPC

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Yet not every ICO is a success story. Only 48% of ICO’s raised the capital they set out for and the 10 largest ICO’s represented 25% of the total money raised in 2017. There are over 1,500 cryptocurrencies being traded on over 200 exchanges. In an increasingly competitive and regulated world, how you market your […]

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A look at TradeStation's omnichannel rebrand

A look at TradeStation’s omnichannel rebrand

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When you think about an executive at a financial institution, what mental image immediately comes to mind? You may be picturing a blue suit, but definitely not blue hair. But there TradeStation President John Bartleman was, getting his hair colored in the middle of the Oculus, the futuristic-looking mall at the base of New York City’s World […]

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Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

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Google recently announced that it will be banning all crypto listings starting in July and Twitter is rumored to be following suit. The initial reaction from many crypto-marketers might be one of many expletives, but, something that my friends who are comedians keep telling me rings true here; ‘Have the first thought, then throw it […]

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If you want to understand Blockchain, try to understand Switzerland

If you want to understand Blockchain, try to understand Switzerland

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Ethereum is the world’s second most valuable cryptocurrency after Bitcoin, with a total market cap of $75 billion dollars. The currency’s founder, Vitalik Buterin, is 24 years old and his net worth is estimated at somewhere between $400 – $500 million dollars. The reason why the market has ascribed so much value to Buterin’s brainchild is […]

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How new technologies will affect your marketing strategy

How new technologies will affect your marketing strategy

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Technology has played an integral role in the growth of marketing over the years. As new technologies show up, marketers need to keep up with the trends to ensure they are able to speak their audience’s language. We decided to look a some of the growing trends that will shape your marketing strategy in 2018. […]

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6 takeaways from the ClickZ Blockchain Marketing Forum

6 takeaways from the ClickZ Blockchain Marketing Forum

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Attendees were selected from over 300 that registered to ensure that we had a balanced audience for the discussion, and we were delighted to have representatives from GroupM, Publicis, J. Walter Thompson, Google, Christie’s, QVC, Neuberger Berman, Disney, Unilever, Deloitte, Starcom, and many more in the room. Jeremy Epstein, former VP of Marketing at Sprinklr, […]

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New Blockchain MarTech Landscape shows 400% growth in 6 months

New Blockchain MarTech Landscape shows 400% growth in 6 months

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What can we learn from the tremendous growth rate of the blockchain martech landscape? The rise of the blockchain marketing technology landscape has been impressive over the last few months. It was back in September when ‘Never Stop Marketing’ released the first version of the emerging landscape. There were already signs that the early stage […]

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How brands are leveraging the cryptocurrency hype

How brands are leveraging the cryptocurrency hype

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The trend of cryptocurrency has now reached marketing. How are brands seizing the opportunity of this trend? 2017 has been the year that we’ve learned more about cryptocurrency, the rise of bitcoin and how blockchain is widely expected to change the future of digital transactions. As this trend won’t fade out anytime soon, marketers realize […]

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Mobiquity launches a blockchain layer for maintaining a data trail

Mobiquity launches a blockchain layer for maintaining a data trail

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Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners. But mobile location data intelligence service Mobiquity Networks has launched a blockchain layer for its platform — and it has announced its first data customer for this new enhancement, attribution provider and current […]

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Marketers, here are some blockchain terms you might want to know

Here are the biggest myths about blockchains

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It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution to ad tech transparency, financial instability, personal data security and many of the other problems of the modern world. In an effort to bring the expectations a bit closer to […]

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leading by example, compact content and other insights from Freedman International’s Global Marketing Trends study

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As technology brings the world together, faster, it’s becoming increasingly important to understand how to build a global brand. A brand that is recognized and understood in multiple countries and languages, but that can also adapt to local opportunities. So how can marketers identify best practices and learn from their peers, to create powerful global […]

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A final call? Unilever threatens to pull ads from platforms swamped with 'toxic' content

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

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Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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How Walmart, Burger King and De Beers are snuggling up to decentralization

How Walmart, Burger King and De Beers are snuggling up to decentralization

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Is Bitcoin the future of money? Has the cryptocurrency bubble already popped? It depends who you ask. The topic of Bitcoin is just as polarizing as it is hot. But no matter how volatile Bitcoin stocks may be, its underlying technology, blockchain, has huge potential to transform our industry. Blockchain can clean up the rampant […]

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Six B2B content marketing predictions for 2018

Six B2B content marketing predictions for 2018

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As Professor Karl Schwab, Founder and Chairman of the World Economic Forum, wrote: “We are in the Fourth Industrial Revolution characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human.” To put […]

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The Internet of Things and blockchain tech are made for each other

The Internet of Things and blockchain tech are made for each other

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A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this […]

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5 blockchain, decentralized and crypto-asset predictions for 2018

5 blockchain, decentralized and crypto-asset predictions for 2018

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If there’s one thing I have learned after two years in the crypo world, it’s that it can humble anybody. So I may as well join in and throw some ideas off the wall. In 2018, I predict that the following things will happen: 1. The “Privacy Wars” will begin As people recognize the difference […]

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Marketers, here are some blockchain terms you might want to know

Marketers, here are some blockchain terms you might want to know

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Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency […]

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Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

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It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

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ClickZ's most popular articles from October, November and December

ClickZ’s most popular articles from October, November and December

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. We’ve spent this week walking down memory lane and sharing our most popular posts, the top-read from each month. October: What’s your Amazon strategy?: The evolution of ecommerce Earlier […]

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Will GDPR and blockchain live up to their hype in 2018?

Will GDPR and blockchain live up to their hype in 2018?

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Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends. Blockchain could solve all our problems — […]

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

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As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and uptake of blockchain marketing, as the CEO of Never Stop Marketing. He’s back to the risky (but exciting) […]

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The 4 skills required for crypto-marketing success

The 4 skills required for crypto-marketing success

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The Internet, social media, and mobile technologies have all fundamentally affected how marketing works. Blockchain will do the same. That means that marketers in a blockchain word, or “crypto-marketers,” are going to have an entirely new set of capabilities. Crypto-Marketing is the process of understanding what a customer values so well that it can be […]

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Blockchain marketing: A look at the technology landscape and emerging players

Blockchain marketing: A look at the technology landscape and emerging players

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As we covered in part two, advertising will most likely be the first function to be attacked as blockchain, the technology underpinning Bitcoin, enters the mainstream. Why? Simply put, the number of middlemen and the amount of friction makes it ripe for disruption. The good news, as you can see in the first-ever Blockchain Marketing […]

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