Category: Blog

Podcast Equipment

How to Create a Podcast Studio on a Shoestring Budget

By admin 3 0

Want to record your own podcast? Then you’re going to need some podcast equipment. Now, when people start podcasting, many of them fall into one of two camps: Some people take waaay too much time deciding what podcast equipment to buy And others buy their gear on a whim without doing enough research beforehand The […]

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Best Facebook Ads

4 Lessons from Running 1,573 Facebook Ad Campaigns in 4 Years

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For the past three years, I’ve written an article (see them below, under this post) about seven lessons I learned that year from running Facebook ads. Every “lesson” related to a particular campaign I had run or a tactic that I had discovered that year. This year, I want to try something different. Why? Because […]

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web push notification metrics to optimize

5 Web Push Notification Metrics to Optimize

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It’s one of the simplest customer retention tools in recent times. And ANYONE can use it – it’s that easy to setup and use. I’m talking about web push notifications. (RELATED: Website Push Notifications: A New Way to Follow Up with Website Visitors (Without Getting Their Contact Information)) Once you have your web push notification […]

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Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

From Bankruptcy to Over 1 Million Dollars in Profits in One Year

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In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month. That summer a private equity fund acquired the assets of the company. They brought me in as CMO. Within three months all marketing KPIs had improved. Within a year-and-a-half the PE fund sold the company […]

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google analytics campaign tracking

The Complete Guide to Google Analytics Campaign Tracking

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Can you imagine being able to track the ROI of traffic from… Email Social Media Paid Ads … and more? When you have the ability to track your ROI on every launch, every funnel, every email, and ad campaign — you can cut the fat and double down on what’s working.  This transforms your business […]

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Emotional Design for Higher Conversions

Emotional Design for Higher Conversions

By admin 6 (2) Comments

Knowing how to create an emotionally compelling site that draws in users by understanding their personalities and psychology can increase your revenue drastically. Understanding Emotional Design In order to understand the customer journey to your website, you have to learn a bit of biology. The biology Neurotransmitters can help us understand how design triggers emotion […]

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Using Dual Process Theory for Higher Conversions

Using Dual Process Theory for Higher Conversions

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Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. Daniel Kahneman presents two thought systems that can give marketers a framework for […]

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build YouTube ads campaigns

The YouTube Ads Grid | Build YouTube Ads Campaigns that Convert

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Want to hit a home run on your next YouTube ads campaign? Then you’ll need to combine the right targeting options with a great ad that’s tailor-made for each specific audience. And in this post, you’re going to discover how to do just that. You’ll learn how to build YouTube ads campaigns that effectively target […]

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how to find people to write for your blog

How to Find People to Write for Your Blog

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If you want it done right, you better do it yourself, right? Not necessarily. What if I told you there was a way to consistently produce click-worthy content for your blog… without having to do all the work yourself.  As DigitalMarketer’s Managing Editor, I’ve learned the secret to consistently produce click-worthy, authority-building blog content — fast.  And I’m […]

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How to Structure Your Optimization and Experimentation Teams

How to Structure Your Optimization and Experimentation Teams

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It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different ways, and choosing which one works best for your company […]

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How-to Guide to Persuasive Writing

How-to Guide to Persuasive Writing

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Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading. I have analyzed examples of masterful copy, and identified the 3 core elements they all have in common. They are: What you say How […]

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CXL Institute now an Official Education Provider at LinkedIn

CXL Institute now an Official Education Provider at LinkedIn

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Attention current and soon-to-be CXL Institute graduates: We’re officially an authorized education provider on Linkedin. Here’s what that means for you: You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile. You can show off your hard-earned skills and strengthen your profile […]

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How to Segment A/B Test Results to Find Gold

How to Segment A/B Test Results to Find Gold

By admin 6 0

You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not. If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a […]

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How to Get Better Results with Online Learning

How to Get Better Results with Online Learning

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Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59% of employed data scientists learned skills on their own or via a MOOC. But how can we take better advantage of online learning? […]

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build real relationships with automated traffic campaigns

How to Build Real Relationships with Automated Campaigns

By admin 4 0

You must look at paid traffic as a SYSTEM. This system is made up of multiple advertising campaigns that work hand-in-hand to acquire leads and sales for your business. Every campaign has a specific objective… whether it’s to: Introduce your business to people in your market who have never heard of you before (indoctrination) Convert […]

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How to Use A/B Testing and Personalization Best Together

How to Use A/B Testing and Personalization Best Together

By admin 8 0

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]

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community customer value journey

Community Customer Value Journey | Leverage a Community

By admin 5 0

There’s a HUGE misconception when it comes to leveraging online communities… …but we’ll talk about that in just a second. If you’re looking to leverage community in your business (which you should be), it’s VITAL to understand where your community fits, or will fit, in your overall marketing strategy. As the Lead Community Strategist at […]

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How to Kickstart Your Growth Process

How to Kickstart Your Growth Process

By admin 6 0

At TelTech, it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing. So, if you are struggling to implement the growth hacking methodology, I get it. We assembled a team, achieved product-market fit, and identified our growth levers, but got stuck when […]

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On Page SEO

How to Do On-Page SEO in WordPress

By admin 6 0

OK, ya’ll… this is going to be fun. I’m going to SEO this blog post in WordPress as I write it for you. How meta is that? There are five on-page SEO factors you need to consider while creating blog posts or pages on your website: The slug Body text Images Title tag Meta description […]

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customer acquisition cost

The 5-Step Customer Acquisition Cost Formula

By admin 6 0

How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple five-step process you can follow to figure out EXACTLY how much you can afford to spend to […]

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