Category: bounce rate

Does Bounce Rate Really Matter in Content Marketing?

Does Bounce Rate Really Matter in Content Marketing?

By admin 3 0

In my opinion, content marketing’s most misunderstood metric is bounce rate. As Contently’s manager of distribution services, it’s a data point I deal with on a daily basis. Time after time, clients come to me with the same troubling question.“Our engagement metrics look great,” they say, “but our bounce rate is so high. Isn’t that […]

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