Category: brand

Brand activism: Why more campaigns focus on social good

Brand activism: Why more campaigns focus on social good

By admin 4 0

We live in an era that everything can become political. Social media has been targeted by fake news, trolls and negative stories. How does a marketing deal with this sentiment? There have been many brands that decided to embrace their inner activism in 2017 in an attempt to raise their voices over trending matters. Not […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

By admin 5 0

As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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