Category: Business Building

Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

From Bankruptcy to Over 1 Million Dollars in Profits in One Year

By admin 3 0

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month. That summer a private equity fund acquired the assets of the company. They brought me in as CMO. Within three months all marketing KPIs had improved. Within a year-and-a-half the PE fund sold the company […]

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How to Structure Your Optimization and Experimentation Teams

How to Structure Your Optimization and Experimentation Teams

By admin 6 0

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different ways, and choosing which one works best for your company […]

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How to Kickstart Your Growth Process

How to Kickstart Your Growth Process

By admin 6 0

At TelTech, it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing. So, if you are struggling to implement the growth hacking methodology, I get it. We assembled a team, achieved product-market fit, and identified our growth levers, but got stuck when […]

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