Category: cart abandonment

5 first-party data strategies to power your personalization

5 first-party data strategies to power your personalization

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Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their customers. According to CPC Strategy’s “How […]

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Informed delivery and the omnichannel future of the United States Post Office

Informed delivery and the omnichannel future of the United States Post Office

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When you think of ecommerce, what’s the first name that comes to mind? You probably immediately said “Amazon,” which is a good answer, but this is a trick question. The real biggest name in ecommerce is actually the United States Postal Service (USPS). Last year, American consumers spent more than $453 billion online shopping, a […]

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How can you optimize your landing page for maximum conversions?

How can you optimize your landing page for maximum conversions?

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You only get one chance to make a first impression—and it’s a quick one. Only a tenth of a second, according to Princeton psychologists. Landing pages are where many people have their first interactions with your company, and they can be crucial in determining whether or not someone becomes a customer. Everything about the marketing […]

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Five reasons SMBs should be using email automation

Five reasons SMBs should be using email automation

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Since 84% of marketers describing their marketing automation strategy as at least somewhat successful, small and medium-sized businesses (SMB) can no longer afford to ignore this strategy. Email is a great place for them to start and here are four reasons why: 1. Email has the highest ROI of any digital marketing channel It’s not […]

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