Category: center of excellence

How to Structure Your Optimization and Experimentation Teams

How to Structure Your Optimization and Experimentation Teams

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It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different ways, and choosing which one works best for your company […]

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