Category: Channel: Analytics & Conversion

Facebook unveils new analytics features, including a tool to track the omnichannel journey

Facebook unveils new analytics features, including a tool to track the omnichannel journey

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Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action […]

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How to increase B2B form submissions through conversion testing

How to increase B2B form submissions through conversion testing

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Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI). Conversion testing plays a key role in all three of these objectives. Let’s look at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rates and lead results. We […]

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Creating landing pages that convert

Creating landing pages that convert

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If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize […]

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RIP A/B Testing

RIP A/B Testing

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Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

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Why launching -- or revamping -- a customer loyalty program should be a top priority for retailers in 2018

Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

By admin 3 0

Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the […]

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The top Walmart and Amazon product page experiences of 2017

The top Walmart and Amazon product page experiences of 2017

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There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites. At a very high level, brands can boil this concept down to execution across eight product […]

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