Category: Channel: CMO Zone

Find the right marketing automation software for your business

Find the right marketing automation software for your business

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Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage complex, multitouch buyer ecosystems. MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide examines the […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more

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Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Snapchat’s new platform, Microsoft helps retailers & more

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Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Google & Facebook report, Twitter improves user experience & IAB study

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Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, 2019: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend […]

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Here's what people are saying about MarTech

Here’s what people are saying about MarTech

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Your final chance to attend MarTech® this year is October 1-3 in Boston. Join us for three unforgettable days of expert-led presentations, inspirational keynotes, awesome networking, scores of exhibitors and actionable takeaways! But don’t take it from us… attendees, speakers and exhibitors rave about MarTech: “Whether you’re in marketing, sales, or IT, it’s a great […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: #SMXperts, AdWords strategies & Facebook’s privacy settings bug

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Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, 2019: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Content production obstacles, JLINC’s new feature & EU’s ruling on Facebook

By admin 1 0

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, 2019: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook shares more user data, Apple’s ARKit & voice interface optimization

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Apple's WWDC 2018 keynote: An overview of the announcements

Apple’s WWDC 2018 keynote: An overview of the announcements

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Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything […]

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Dun & Bradstreet's 2018 'B2B Advertising & Marketing Outlook'

Dun & Bradstreet’s 2018 ‘B2B Advertising & Marketing Outlook’

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Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns using display, mobile, video, content and other digital media — are now bought and sold almost exclusively — using platforms that pair customer data with ad inventory for better targeting at scale. Business-to-business marketers have traditionally been […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook ends Trending section, Mary Meeker’s Internet Trends report & more

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Pinterest tests wide-format Promoted Videos, Google My Business Q&A & more

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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California ballot measure could become 'America's GDPR'

California ballot measure could become ‘America’s GDPR’

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Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Influencer marketing, hiring the right team & DoubleClick’s digital audio ads

By admin 1 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Going all-in on AMP, voice search & Google’s meeting with publishers on GDPR

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

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Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The boosters, industry insiders and developers, see the social benefits, while detractors only half-jokingly predict Terminator-style dystopian futures. Could both be right? Can social and consumer benefits exist even as these new technologies lead to civil […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: New political ad rules from Facebook & Twitter, a ‘Guide to PPC’ & more

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook’s latest on fake news, Twitter’s Timeline Ads & new Facebook Group admin features

By admin 1 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook’s transparency report, Apple News publishers can now use DoubleClick & more

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: E-commerce text ads, Lithium ends Klout service & Facebook suspends 200 more apps

By admin 1 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Instagram’s new messaging features, Facebook Live cross-posts & Google AdWords

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook usage report, Amazon Shopping campaigns & Google political ads

By admin 1 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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The 5 big disruptions to marketing in 2018

The 5 big disruptions to marketing in 2018

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The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally, as well as how they engage […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Instagram’s new payment feature, augmented reality games & Google Assistant

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: F8 announcements, Google AdSense impression metrics & more

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace

By admin 1 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Marketers: Never forget that we are at war

Marketers: Never forget that we are at war

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Blockbuster is often cited as the poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6 billion of revenue to bankruptcy, while Netflix went from a few hundred million to $2.2 billion. Blockbuster no doubt made a lot of mistakes on the way to their bankruptcy, […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s native ads

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners

By admin 1 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: YouTube takes down 8M videos, Facebook’s authorization process & more

By admin 1 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Compare 15 marketing automation platforms

Compare 15 marketing automation platforms

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Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more

By admin 1 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses

By admin 4 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Google’s ‘Funding Choices’ ad messaging, net neutrality & loyalty programs

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Snapchat tests an e-commerce option, Instagram Nametags & dynamic search ads

By admin 4 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Split testing Google Shopping campaigns

Did your ad work? The ABC’s of People-Based Testing

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You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs. When all is said and done, you appear […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: YouTube’s top ads in March, Gmail’s coming redesign & 6sense buys ZenIQ

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: Facebook & Cambridge Analytica, Oracle Infinity analytics & more

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Receptiv's new mobile web video ads, Xerox CMO interview & more

Marketing Day: The consumer mobile journey, Google’s Reach Planner & Facebook news

By admin 2 0

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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