Category: Channel: Display Advertising

The five facets of media

The five facets of media

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I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and Google are media companies, then so is Uber!” When I started in the advertising industry, […]

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Taking aim at Facebook & others: Apple says it is 'shutting down' tracking from Like & Share buttons and conversation platforms

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

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Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple shrugged at industry pushback that […]

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Digital advertising's opportunities & threats from Mary Meeker's Internet Trends report

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

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Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem. Opportunities The time we spend on our connected devices keeps […]

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DoubleClick Bid Manager opens up digital audio ad buying globally

DoubleClick Bid Manager opens up digital audio ad buying globally

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As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US […]

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Google is testing ads in its app Feed

Google is testing ads in its app Feed

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Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google […]

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WFA demands that advertisers take actions that promote 'a better marketing ecosystem'

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

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The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and […]

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All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

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Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last year. Publishers retain 100 percent of the revenue they generate from selling ads directly in […]

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Amazon poised to launch new retargeting ad product - [report]

Amazon poised to launch new retargeting ad product – [report]

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Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s […]

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IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

By admin 3 0

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most […]

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Native isn’t display. Stop treating it like it is.

Native isn’t display. Stop treating it like it is.

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With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the programmatic revolution. Don’t get me wrong — I’m an […]

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Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands strive for authenticity as audiences turn a skeptical eye toward ads

By admin 4 0

Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017. Brands clearly need to re-evaluate their messaging strategies if they […]

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Google News Initiative kicks off with Subscribe With Google, other efforts

Google News Initiative kicks off with Subscribe With Google, other efforts

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Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers, called the Google News Initiative. It builds on several of the […]

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Why you should be using programmatic native ads

Why you should be using programmatic native ads

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Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However, in comparison to display prospecting, […]

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What we can learn from the recent KFC debacle in Britain

What we can learn from the recent KFC debacle in Britain

By admin 3 0

It’s a classic job interview interrogation technique: “Describe your biggest achievement!” Swiftly followed by “Tell us about your biggest mistake…” What do you say? How honest and transparent should you be? Experts say that sharing vulnerability will enhance our credibility as leaders. But putting it into practice can be more challenging. For example, I’m quite happy […]

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The price is right? Let the data answer that

The price is right? Let the data answer that

By admin 3 0

Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing competitive (and increasingly comparable) ways to target consumers based on the data available through third-party exchanges. After years of innovation, audience targeting is reaching a new level of maturity, and marketers […]

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Why are marketers talking about taking agency services in-house?

Why are marketers talking about taking agency services in-house?

By admin 4 0

Late last year, the Association of National Advertisers reported that some 35% of marketers have already brought programmatic in-house, a dramatic increase from the 14% reported in 2016. And that’s just a start. Marketers have their eyes on a host of services once outsourced to their agencies: social media marketing, data management, strategic planning, message […]

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Google says 100+ ad networks support AMP, releases 3rd-party technology support

Google says 100+ ad networks support AMP, releases 3rd-party technology support

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Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a year-in-review post. The company also released Real-Time Config to enable publishers to integrate third-party technology […]

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A final call? Unilever threatens to pull ads from platforms swamped with 'toxic' content

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

By admin 6 0

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

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Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player […]

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10 tips to stay ahead in digital advertising

10 tips to stay ahead in digital advertising

By admin 4 0

When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the newest ways to use technologies and media that were already staunchly embedded in the consumer experience. Twenty years later, lured by the dynamism of the digital advertising revolution and its promise to reach consumers more […]

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Automated, multichannel display advertising for small businesses finally coming to fruition

Automated, multichannel display advertising for small businesses finally coming to fruition

By admin 4 0

Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small businesses (SMB): AdReady, AdMission and iPromote. Today, only iPromote is still carrying that torch; the others have been acquired or exited the SMB market. While they weren’t all the same and used different tools, it’s […]

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For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

By admin 3 0

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue. There has been speculation on the AdSense forum that the issue […]

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We’re already seeing the fallout from Apple's war on cookies

We’re already seeing the fallout from Apple’s war on cookies

By admin 4 0

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on […]

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Our top 10 display advertising columns for 2017

Our top 10 display advertising columns for 2017

By admin 5 0

One of the hottest topics of discussion in 2017’s display advertising arena is speculation about what will happen next year, specifically February 15 of next year, when Google plans to release a version of its Chrome browser with ad-blocking features baked in. The feature targets “annoying” and “intrusive” ads only, but exactly what that means remains […]

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Google confirms ad blocking in Chrome will start February 15

Google confirms ad blocking in Chrome will start February 15

By admin 3 0

Chrome will cease showing ads on websites that display non-compliant ad experiences, beginning February 15th. The initial warning was issued in June, but did not specify a time frame aside from “early 2018.” With over half the market share in the browser market, this has a potentially sizable impact for non-compliant websites whose ads do […]

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How to integrate display with search and video

How to integrate display with search and video

By admin 3 0

This is for all you GDN (Google Display Network) displayers out there. I repeat, this is just for GDN display advertising and how you can use data from AdWords and YouTube to improve your targeting. Read on if that sounds good. Audience data is key to a good PPC (pay-per-click) strategy, and it can be […]

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Study finds inventory on TAG Certified channels had 83% lower fraud rates

Study finds inventory on TAG Certified channels had 83% lower fraud rates

By admin 3 0

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than […]

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