Category: Channel: Local

SMB marketing survey finds only 3% use outside agency or vendor

SMB marketing survey finds only 3% use outside agency or vendor

By admin 4 0

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates. The report offers a snapshot of tactics and attitudes […]

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6 smart e-commerce lessons to boost local business

6 smart e-commerce lessons to boost local business

By admin 7 0

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and […]

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How do you optimize content for a voice-first world?

How do you optimize content for a voice-first world?

By admin 2 0

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for […]

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How to create content to support local SEO and rock the rankings

How to create content to support local SEO and rock the rankings

By admin 5 0

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish […]

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Are you getting credit for all of your organic visits from GMB?

Are you getting credit for all of your organic visits from GMB?

By admin 3 0

As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the relevancy of our clients’ (or our own) sites so more people find them and check them out. But what if some of the traffic (or even a lot of it) isn’t […]

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Google Questions and Answers: Everything you need to know

Google Questions and Answers: Everything you need to know

By admin 2 0

Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going to try to explain why this feature is so important and why it’s crucial that you start actively monitoring the questions you receive on the business listings you manage. […]

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